FrogAds (FROG): Leap Frogging To Success


January 13, 2011
Volume XIII, Issue 4

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Turning Nothing Into Billions


The internet is a crazy world of unexpected success. Some of us older dogs like to reminisce about the Apple story- Steve Jobs and Steve Wozniak creating the personal computer in a garage. It makes for a great investment story.

However, there’s a lot more Apple like stories in the internet than in any other industry. eBay- started on a PC. Facebook- in a dorm room. Amazon- a bookseller in Washington. How about recent dubiously priced IPO Groupon (NASDAQ: GRPN)- it started in an office building in Chicago by offering a discount on a pizza to a small email list- it went on to become the fastest company in history to $1 billion in sales.

Then there’s Craigslist. Craigslist is a very plain looking web site containing classified ads from cities all over the world. It was started in 1995 by San Francisco resident Craig Newmark- a relative newcomer to the area looking to spread the word on social events to software and internet developers in the Bay Area.

Craigslist became so huge that founder Newmark had to start charging for classified services in 2004 to help defray bandwidth and programming costs. Job posting advertisers were required to pay $25 to place a job posting in NY or LA.

Today, Craigslist sports over 20 billion page views per month- making it the 37th most heavily trafficked site in the world, and 10th in the United States according to tracking service Alexa.

The paid job ads have expanded to other cities and cost $75. As a private company, Craigslist does not disclose anything about its financial condition. However, analysts have estimated the company might have generated as much as $150 million in 2007. eBay is believed to own 25% of the company.

The layout of the home page has not changed in any significant way since its inception in 1996. Founder Craig Newmark believes the simplicity keeps people coming back. Despite many offers, Newman has refused to run ad banners for all these years.

With the traffic the site garners, analysts believe it would be worth over $1 billion in a sale.

Leap Frogging To Success: (OTC BB: FROG)


It’s ranked #65,000 in the world as of today before they’ve even started marketing. Anything in the top 100,000 is considered very strong, so at this early stage getting to number 65,000 is quite a feat. By the time it’s ranked 30,000, you’ll have made a killing in the stock. recently launched a Craigslist style service. I suggest you check out the site and cruise around a bit. will get you there.

Their model is going to differ from Craigslist, but far more profitable as it starts to get traction and the audience increases in size. Here’s how their model works.

Classified ads on Craigslist are all free. Job posters pay a fee for use. is going to allow for paying advertisers to “laser target” their consumers. FROG will allow and ad insert for every 10 classified ads. Advertorials will be specific to the section of the site. So, if you’re trying to sell a car, you can put your ad where consumers are looking at cars. This will apply to any product.

PPC (pay per click) and Page Views have proven much more profitable models with Web Portals. Craigslist has a history it won’t stray from- FROG is far more ambitious on the profit front, and therefore will eventually make a far better public company than Craigslist ever would.

FROG’s ad placement will allow for both embedded and targeted video, making a better environment for both sellers and buyers.

Limited Trading History With Unlimited Potential


FROG recently completed a reverse merger into a shell, and the stock has a very limited trading history. Some of the hottest deals I come across are reverse mergers- if you get clued in before the real campaign begins. With the OTC Journal, unless it’s a follow up on something I’ve already covered, you always get the pole position.

One very comprehensive report I read forecast this stock would trade to $2 to $3 in the next 6 months. From yesterday’s close of $.415, that’s a about a 4 to 6 bagger- 400% to 600% gain on your invested capital.

I’m a little more concerned with what’s likely to happen in the short term. The report I read suggests the stock is a buy up to $.75. Not for OTC Journal subscribers. I believe the top end of your limit should be around $.50.

This stock is going to get a lot of recognition over the coming week- it’s a coming out party, and the fun will just be getting started.

With a stock that hasn’t traded much before, you never know for sure what’s going to happen. Sometimes they simply surge higher than you ever thought they could. Other times they go against you.

With FROG- I believe you can accumulate right up to $.50. Target price in the first 30 days is $1- SSL $.32. I’m looking for a sweet short term double, and who knows from there. If this site just becomes a fraction the size of Craigslist, it could be one of those elusive 10 baggers from about $.40.

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