Editor: Based on the price of the stock, investors are not wondering. They are acting by selling and getting out. Your comment is reflective of what people have thought, and is already reflected in the price of the stock. 

Are they completely obviously to the disgust of their shareholders, the loss of any kind of faith, and the pathetic stock price?

I just scratch my head at what is, likely, the most poorly run, horribly communicating company I have ever witnessed in my 30 plus years of investing.

And you can tell them I said that. In fact, I wish you would.

Editor: I think the stock price is reflective of your views. I will pass your comments on to the company, as I believe you represent a lot of investors who have chosen to hang in there on this idea. BTW- I’m into my 22nd year of investing- not the worst I’ve ever seen, but certainly in the top ten on upside potential vs actual results. I believe they have some very good products. If they can’t figure out how to get them sold pretty soon, they need to find people who can. Also- while there’s no excuse for making public statements that turn out wrong, PurEffect is in fact, out of their control. The product is licensed to CK41, and it is up to CK41 to start marketing the product.

Editor: Considering that the company hasn’t put out any information on its progress in weeks, I’m not surprised. And yes, it could go to $.06 easily. 

Editor: Don’t know, but I have heard soon. However, we’ve heard that before so it has zero credibility. 

Editor: That is reflected in the stock price. 

Precisely my point regarding this character, “Lewis”. Thank you for helping to respond to your own surprise at the notion that he not to be trusted or acknowledged. Also, the “Rick” poster is an obvious plant.

Back to EFSF - I think it’s critical that the company launches Pureffect this month, as they have suggested they will. Thoughts?

Editor: If the company wants investors to believe in them, they have to figure out a way to be at $800k a month in sales by year’s end.  If it comes through Pureffect, fine. If not, it has to come somewhere else. They don’t control when Pureffect will be launched- it is up to CK41, which has been one of the problems. In return for giving up this control, they have no out of pocket costs for launching and marketing the product- they just share in the profits. That’s how I see it. I also believe the stock is oversold and will bounce at some point in the future. It will probably start behaving a bit better before the end of the year.

Sentiment : Strong Sell
Rating :
(No ratings)
Rate it:1 star + unrated 5 stars
lewysbigone

Editor: I’m not sure how things work on the Yahoo! boards, but I have never felt them to be a credible source of information. Rather, I believe they can be relied upon to be a source of complete misinformation, with people using the forums for their own, undisclosed agendas. Sometimes, if a stock is falling apart or going crazy, you can find out why- but that’s about it. Therefore, I’ll pass on the opportunity to pursue this as it has no value. No one who posts on here could know the status of PurEffect- so that alone shows me it has zero credibility. 

Editor: They are just trying to expand the size of the audience. Once expanded, you have to give the audience a reason to own the stock, and then own more. Not many reasons coming down right now, but hoping that will change soon. 

Editor: Not yet, but I think they’re going to start getting active over the next few weeks. 

Editor: Guys- the most important thing to take away from this - know what you are, have a strategy, and stick to it. There’s a lot of information in video form on the new web site- coming soon.