eFood in Equities Magazine
July 21, 2008 @ 9:21 pm

I know there hasn’t been a lot to chew on out of EFSF of late. I have been briefed on developments at the company. The DR program is being fine tuned, and they will be back out there soon with a bigger commitment.
There was an article that appeared in a recent edition of Equities Magazine. For informed followers of EFSF, there isn’t much in the article you don’t know. However, FYI, here’s a link. You can find it in the archive section on EFSF as well:
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you have to start thinging if there is any turth to what they say are any of there products. they all sound good that why where still in it.But turn on your TV any Saturday morning and that Biily what ever his name is selling anything you could think of Why can’t this company who have all these great products?you have to wonder
Editor: Based on the price of the stock, investors are not wondering. They are acting by selling and getting out. Your comment is reflective of what people have thought, and is already reflected in the price of the stock.
Comment by Anonymous — 8/1/2008 @ 8:11 am
This is OUTRAGEOUS. How stupid is this company’s management? How inept is Patricia Gruden? What kind of business practices are these? Ok, they never guaranteed Pureffect in July - but they projected it, after COUNTLESS delays. Now July comes and goes and nothing. Why not at least issue a small release saying “we’re on track, ran into a few snags, looks for the release in another couple of weeks.”
Are they completely obviously to the disgust of their shareholders, the loss of any kind of faith, and the pathetic stock price?
I just scratch my head at what is, likely, the most poorly run, horribly communicating company I have ever witnessed in my 30 plus years of investing.
And you can tell them I said that. In fact, I wish you would.
Editor: I think the stock price is reflective of your views. I will pass your comments on to the company, as I believe you represent a lot of investors who have chosen to hang in there on this idea. BTW- I’m into my 22nd year of investing- not the worst I’ve ever seen, but certainly in the top ten on upside potential vs actual results. I believe they have some very good products. If they can’t figure out how to get them sold pretty soon, they need to find people who can. Also- while there’s no excuse for making public statements that turn out wrong, PurEffect is in fact, out of their control. The product is licensed to CK41, and it is up to CK41 to start marketing the product.
Comment by Stanley V — 8/1/2008 @ 5:45 am
Can we get down to .06 this is becoming a joke
Editor: Considering that the company hasn’t put out any information on its progress in weeks, I’m not surprised. And yes, it could go to $.06 easily.
Comment by Anonymous — 7/31/2008 @ 8:17 am
Where is Pureffect?
Editor: Don’t know, but I have heard soon. However, we’ve heard that before so it has zero credibility.
Comment by Stanley V — 7/31/2008 @ 7:14 am
We would have to assume pureffect is not going to launch in July.How can a company continue to give out false information? They have no creditability how much longer will they be able to survive
Editor: That is reflected in the stock price.
Comment by Rob — 7/28/2008 @ 8:01 am
You hit the nail on the head with your quote: “Rather, I believe they can be relied upon to be a source of complete misinformation, with people using the forums for their own, undisclosed agendas”
Precisely my point regarding this character, “Lewis”. Thank you for helping to respond to your own surprise at the notion that he not to be trusted or acknowledged. Also, the “Rick” poster is an obvious plant.
Back to EFSF - I think it’s critical that the company launches Pureffect this month, as they have suggested they will. Thoughts?
Editor: If the company wants investors to believe in them, they have to figure out a way to be at $800k a month in sales by year’s end. If it comes through Pureffect, fine. If not, it has to come somewhere else. They don’t control when Pureffect will be launched- it is up to CK41, which has been one of the problems. In return for giving up this control, they have no out of pocket costs for launching and marketing the product- they just share in the profits. That’s how I see it. I also believe the stock is oversold and will bounce at some point in the future. It will probably start behaving a bit better before the end of the year.
Comment by Carson — 7/25/2008 @ 11:49 am
This is what Your friend Lewis posts on Yahoo efsf board where is he getting this info from? Why would a trader post something like that? Please check for yourself on the Yahoo board. I could understand why someone that owns shares would be unhappy with him can you?
Re: OTC update
No, Sir. There will be no Pureffect launch this month, and possibly not at all. You have to realize that if July was the month slated for launch, they would NOT wait until the end. They would launch the…
Business & Finance > Investments > Stocks (A to Z) > Stocks E > eFoodSafety.com Inc. Re: Pureffect Launch 9-Jul-08 07:33 pm There will be NO PurEffect launch this month and possibly not at all. It MAY be a cut and run situation. The stock price will reflect this and be left holding the Oraphyte, long wait bag, I believe. Save this post.
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lewysbigone
Editor: I’m not sure how things work on the Yahoo! boards, but I have never felt them to be a credible source of information. Rather, I believe they can be relied upon to be a source of complete misinformation, with people using the forums for their own, undisclosed agendas. Sometimes, if a stock is falling apart or going crazy, you can find out why- but that’s about it. Therefore, I’ll pass on the opportunity to pursue this as it has no value. No one who posts on here could know the status of PurEffect- so that alone shows me it has zero credibility.
Comment by Anonymous — 7/24/2008 @ 11:06 am
I’m glad to read that the company is talking to you, because they sure aren’t saying much to their shareholders! I hope they will prove to be better on the business side than they are showing themselves to be at investor relations.
Editor: They are just trying to expand the size of the audience. Once expanded, you have to give the audience a reason to own the stock, and then own more. Not many reasons coming down right now, but hoping that will change soon.
Comment by IrvT — 7/23/2008 @ 9:57 pm
is there any news here
Editor: Not yet, but I think they’re going to start getting active over the next few weeks.
Comment by Anonymous — 7/23/2008 @ 4:52 pm
Hey, I know Lewis too. He makes money trading and he has helped me make money trading.
One of your points is pretty clear: it is not always right to be bullish on OTCJ stocks if you are a trader!
It is also wrong to criticize and attack a man who is just trying to help people avoid losing money in a stock that is going down in the short term, as the last poster does.
As you said, we all need to know what we are.
Editor: Guys- the most important thing to take away from this - know what you are, have a strategy, and stick to it. There’s a lot of information in video form on the new web site- coming soon.
Comment by Rick — 7/23/2008 @ 10:20 am
A quick word to your readers on your long time poster who goes by “Lewis”. Just a head’s up: this guy has no one’s best interest in mind, nor should his commentary be taken seriously. He’s not invested in EFSF, and has contradicted himself time and time again. He seems to crave attention and fancies himself some sort of stock guru - incessantly spewing unsolicited advice. He’s become the laughing stock of virtually every message board out there. And, in fact, his posts all now fall on deaf ears. I apologize for being off topic, but his last comment in your blog, I felt, needed to be addressed - and I wanted to out him for being the insincere, unstable cretin that he is.
Editor: I’m not sure what you think the guy did to you, but that’s pretty harsh. I know Lewis, and he is a trader. He is not a long term investor. He has made a lot of money on OTC Journal ideas, but he sells them when they are up and trading volume. Many don’t. The key- you have to know what kind of investor you are. If you have a trading mentality, you have to have discipline, and sell when the stocks violate your stop loss. Or use the one I suggest. If you are a long term investor, just follow the companies and don’t worry about the price in the teeth of a bear market and the end of the summer. Every single stock I follow, with the exception of new idea PLTG, is way below my SSL. If you’re holding them, you’re long term, and should only be worried about the direction the company is headed. As for EFSF, it hasn’t given the loyalists many reasons to hang in there, but I suspect we are pretty close to a bottom and a reversal in here.
Comment by Carson — 7/23/2008 @ 8:10 am
Good to see some mention of EFSF in a well read magazine. What issue was that it seems to be an old one being that the price that was mentioned was .17. Who informed you that it was in there or did you find it yourself.
Editor: The company sent it to me- it was probably written when the stock was $.17- heck, in the whole scheme of things, it wasn’t that long ago. It just seems like it.
Comment by Mike — 7/22/2008 @ 7:34 am