Source: Cremation Association of North America
Neptune Society
Top 10 States in Cremation
California, Florida and New York represent the top three States by number of cremations in 1997, as illustrated below. These three States were selected by Neptune SocietyŽ in 1988 based on the formula of high population and low cremation rates. On the same basis, Neptune SocietyŽ has identified Texas, Illinois, Ohio, Michigan and Pennsylvania as future key locations of high growth potential.
Source: Cremation Association of North America
Neptune SocietyŽ has a proven track record in successful strategic alignment of operations in the localities of greatest demand. This knowledge will be used to enable Neptune SocietyŽ to exploit both existing and new market opportunities.
Death Rate
The number of deaths in North America has risen by 1% annually between 1980 and 1998, and is expected to continue to grow at a similar rate. The growth in death rate results not only from an increase in the overall population, but also from the demographics of an ageing population as the baby boomer generation matures. The historic and forecast statistics for the United States are summarized below.
Historic and forecast US death rate per 1,000 population
Source: National Funeral
Directors Association (NFDA), 1998
Historic and forecast US death statistics
Source: National Funeral
Directors Association (NFDA), 1998; P = Projected
The anticipated increases in population and the death rate provide a favourable outlook for future market demand for death care services for at least the next forty years. Consequently, both the short- and long-term future of the death care industry in North America is considered to be relatively secure as the industry is relatively stable and the market served by death care providers is expanding.