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(OTC BB: EFSF): PurEffect is Pure Beauty For Shareholders
Remember PurEffect? eFoodSafety's
answer to Pro Active. You're going to love what has finally happened
with this product- Well, you're going to love it if you own the stock.
If you don't, you're going to wish you did before today. However, it's
far from too late to get in on what could be the really big move in this
You are looking at an image of the
beautiful tabloid goddess Carmen Electra, who along with the equally
gorgeous Maria Menounos will be the new face of PurEffect
on nationwide infomercials coming to a tv screen near you sometime in the
A bunch of very experienced and successful
ex Gunthy Renker folks started their own informercial production
company: CK41. They engaged with eFoodSafety to market PurEffect
many months ago, and investors have been patiently awaiting developments.
Today, just before the market opened,
had begun production of the infomercial on July 6th, and Carmen Electra
and Maria Menousos would be the two celebrity spokespersons at the
get go. They have both signed multi year endorsement products.
CK41 will be responsible for
production and media costs associated with the infomercial, and the companies
have engaged in a profit sharing arrangement. They are taking on ProActive,
the 1200 lb and unchallenged leader in the field. ProActive is endorsed
by Jessica Simpson, Vannessa Williams, and several others. Annual
sales of ProActive are estimated in the $650 million range.
Carmen Electra came to fame
in the Baywatch TV series, and has since spent much of her professional
life as a tabloid sensation thanks to several high profile marriages, Playboy
features, and TV/Movie appearances.
Massachusetts born Maria Menounos
is famous as the hostess on Entertainment Tonight, Access Hollywood,
MTV and VH1. She has appeared in a number of movies and TV shows, and
is a very recognized name in entertainment circles.
Since learning about this development
I have contacted my friends at EFSF, and volunteered to go to the
sets to see if either of these young ladies need me to carry their bags.
Needless to say, my calls have not been returned. Perhaps I should try
again just in case no one got the message. I am available anytime and anyplace
for those two.
On a more serious note, here's where
thinks they are going with this product, and this is straight out of today's
press release: "As announced on March 23, 2006, the company reported
that market studies for PurEffect™ infomercials are estimated to result
in revenue of more than “$100 million in gross sales in the first
year following the infomercial’s national roll-out.” Internationally, “sales
could easily approach $200 million.”
PurEffect, like Cinnergen,
is a product you will want to keep using regularly. For years my then teenage
daughter had a standing monthly order for ProActive- the $30 charge
appeared on my credit card statement every month. I love recurring revenues-
you only have to get the customer once, then you just collect. It was a
great product for her, but it would have been even better if I could have
been a shareholder.
In Monday's BLOG posting I
took a look at the short term state of the stock price. Today, let's look
at the long term picture. Here's a chart, measured week by week, going
back to when this stock opened for trading in 2004.
This stock has really been in a three
year down trend after making its all time high of $.80 back in '04. On
a long term basis, especially in light of the fundamental progress the
company is making, I am looking for a trend reversal sooner or later.
The blue line shows the long term
downtrend, and now it's time to start looking for a break out once again.
We started covering this company at its all time low.
If this stock could somehow manage
to pierce that long term downtrend line and break through with conviction,
it could trade up for many months. We bought at the all time low. Now,
it's time to look towards the all time high as a level to consider taking
With Cinnergen starting to
gain traction, and the long awaited PurEffect product becoming a
real revenue generator, a soaring stock price is inevitable. Suppose Dupont
bites on Oraphyte? Wow.
The summer lows should be behind
us on this one. Perhaps today's news will have the stock trading north
of $.40. Currently, the long term downtrend line is at about $.45.
A convincing piercing of that line would bring much higher numbers into
the cross hairs.
Here is the complete text of today's
press release for your review. Read for yourself. I like our chances:
Inc. Announces Carmen Electra and Maria Menounos to Commence National Television
Sales of PurEffect™ anti-acne product
SCOTTSDALE, AZ – July
11, 2007 – eFoodSafety.com, Inc. (OTCBB: EFSF) is pleased to announce that
through its joint-venture partner, CK41 Direct, Inc., celebrities Carmen
Electra and Maria Menounos have signed multi-year contracts to promote
the company’s PurEffect™ anti-acne product via nationally broadcast direct
sales infomercials. Production began July 6, 2007. Under the current production
schedule, PurEffect™ infomercials will begin broadcasting in Fall 2007.
The company expects that sales revenue should follow almost immediately.
As announced on March
23, 2006, the company reported that market studies for PurEffect™ infomercials
are estimated to result in revenue of more than “$100 million in gross
sales in the first year following the infomercial’s national roll-out.”
Internationally, “sales could easily approach $200 million.”
partner, CK41 Direct, Inc., is handling production and all worldwide broadcast
and marketing of the product. Christine McDonald, Chairman of the
Board of CK41 Direct stated, “We are eager to introduce PurEffect™ to the
market with Ms. Electra and Ms. Menounos as the on-air personality presenters.
We have plans to sign more celebrities to our cast shortly as the program
“Our market studies confirm
that 85% of the 12 to 25 year-old target market, about 17 million young
Americans, suffer from acne disfigurement,” said McDonald. “We believe
that these high-profile celebrity endorsements, along with the clinically
proven product effectiveness, will make a powerful case for purchase and
use of PurEffect™.”
CK41 Direct, Inc. is
engaged in the marketing, production, and distribution of infomercials.
The Board of Directors of CK41 boasts several infomercial successes, such
as “Ab Away Pro,” “Body by Jake” fitness products, and “Rapid White” tooth
whitening system. Other successes include “Krunchmaster Ab System,”
“Medicus 5 Iron Dual-Hinge Golf Club,” and “Laser Perfect 4” to name just
Patricia Gruden, President
and CEO of eFoodSafety.com stated, “We have been anticipating this celebrity
announcement for some time. We’re thrilled to now have the endorsement
of two very high-profile personalities for the PurEffect™ product and eagerly
await the announcement of additional celebrity signings.”
“This comes at a time
when eFoodSafety.com has also been achieving significant progress toward
bringing other products to market,” Gruden added. “We expect the work we’ve
completed to date will soon bear fruit for all eFoodSafety.com shareholders
who have patiently followed the progress of our research and product development
About Carmen Electra
Carmen Electra is a high-profile
celebrity who has significant recognition among a target audience of teens
and young adults. In September 2004 she was voted the Sexiest Woman of
the Year by FHM Magazine. In addition to modeling for Max Factor as a face
model, she has appeared multiple times, including a cover, in Playboy,
starred for two seasons on Baywatch, and has had numerous TV and cable
program appearances. Her filmography includes popular movies such as the
Scary Movie series, Starsky and Hutch, and My Boss's Daughter.
About Maria Menounos
Maria Menounos is an
Access Hollywood correspondent with a stellar reputation and stellar beauty.
She was a correspondent for Entertainment Tonight. In 1996, she won
the title of Miss Massachusetts Teen USA and has been wowing audiences
ever since, including at the 2004 Oscars by wearing a diamond-studded dress
worth more than $2.5 million. Maria personally awarded Sir Sean Connery
the AFI Lifetime Achievement Award along with Harrison Ford, George Lucas
and Steven Spielberg. She was recently featured in the March/April, 2007
issue of Hollywood Life magazine and Teen Choice Awards 2006.
is dedicated to improving health conditions around the world through its
innovative technologies. The company’s Knock-Out Technologies, Ltd.
subsidiary has developed an environmentally safe sporicidal product formulated
entirely of food-grade components that eradicates anthrax and a germicidal
product, Citroxin (formerly named Big Six Plus) – EPA Reg. No. 82723-1
that kills six major bacteria: E-coli, Listeria, Pseudomonas, Salmonella,
Staphylococcus, and Streptococcus, Avian Influenza, and Black Mold.
The sporicidal product has completed its final efficacy laboratory study
requisite for EPA registration. In the study, it eradicated both Clostridium
Sporogenes and Bacillus Subtilis with 100% efficacy on both hard and porous
surfaces. The company’s MedElite, Inc. subsidiary distributes clinically
proven products to physicians who then prescribe the products for their
patients. It recently became the owner of the Talsyn™-CI/bid Scar Cream,
that has been clinically proven to facilitate and improve the appearance,
redness and strength of scars (www.talsyn.com), as well as seven (7) other
products in the Talsyn™ line. The Company is also owner of Cinnergen™,
a clinically-studied, non-prescription liquid whole food nutritional supplement
that promotes healthy glucose metabolism (www.cinnergen.com) and Cinnechol™,
a new multi-faceted nutritional supplement specifically designed to naturally
reduce total cholesterol levels without causing any side effects.
The Company has entered into a joint venture agreement with CK41 Direct,
Inc. to launch the PurEffect™ anti-acne skin care system.
Please visit the Company’s
website at: http://www.efoodsafety.com.
Safe Harbor Forward-Looking
in this release that are not strictly historical are “forward-looking”
statements within the meaning of Section 27A of the Securities Act of 1933
and Section 21E of the Securities Exchange Act of 1934.. The forward-looking
statements are made based on information available as of the date hereof,
and the Company assumes no obligation to update such forward-looking statements.
Editors and investors are cautioned that such forward-looking statements
involve risks and uncertainties that could cause the Company’s actual results
to differ materially from those in these forward-looking statements.
Such risks and uncertainties include but are not limited to demand for
the Company’s products and services, our ability to continue to develop
markets, general economic conditions, our ability to secure additional
financing for the Company and other factors that may be more fully described
in reports to shareholders and periodic filings with the Securities and
For further information,
Jens Dalsgaard, Redwood