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Newsletter
January 7, 2005
Volume VI, Issue 1
Home Page : www.otcjournal.com
Email Questions or Comments To: editor@otcjournal.com

To OTC Journal Members:
 

Comments in the BLOG

There haven't been any BLOG entries so far this week, but your comments and questions are welcome on the most recent: BrandPartners (BPTR). Tomorrow I will do a BLOG posting on AMW, which appears to be having problems with its year end financials, and NWKI, which has been getting clobbered of late and has not filed it's year end financials either.

To use the BLOG, simply go to the home page at www.otcjournal.com - the BLOG will scroll down automatically on the right side of your screen. The most current journal entries appear in the middle of your screen. Check back frequently for updates particularly when stocks are moving to overbought or oversold levels or in volatile markets. Your questions and postings do not automatically appear, so don't bother posting the same question multiple times. I personally go through to moderate and respond to every question. If not for the filter, our BLOG would be filled with invitations to online poker sites- a total waste of your valuable time.
 

ZAP (OTC BB: ZAPZ); The Cars Are Rolling

The first street legal ZAP Smart Car rolled out today, driven by the mayor of Santa Ana. The Honorable Miguel Pulido began the test drive at City Hall, and proceeded to the Smart Car conversion facility three miles away, at G&K Automotive Conversions. 

In conjunction with the first test drive of a street legal Smart Car, ZAPZ announced the company had received the absolute final regulatory approvals to sell the cars in 45 states after a rigorous testing process.

I guess we can't really call the first test drive completely street legal, as the car has been approved for California. Approval is expected in the next several months.

It is now safe to assume ZAP will begin delivering the cars it currently has on a limited basis as the conversions are completed.

Also disclosed in the press release were the latest figures on orders for the Smart Car. Dealers from all over the United States have submitted orders now totaling in excess of $750 million- yes folks- that's 3/4 of one billion dollars. I believe this would be somewhere in the neighborhood of 35,000 to 40,000 cars.

I'm really starting to like the risk/reward picture that is developing. For those of you who have been following this story, you know the stock does not trading as if the market believes the company can fill these orders.

My feeling is both ZAP and Mercedes Benz had no idea how rapidly sales for this car would gain momentum in the United States. Furthermore, it is rumored that Mercedes Benz was doubtful the car could be "Americanized".

Here's where we stand today: ZAP has successfully cleared all regulatory hurdles, and is going to begin delivering the cars it has from a European Distributor. ZAP has been actively showing the car nationwide, and has received $750 million in orders from dealers all over the US.

Mercedes Benz manufactures the car for the European Market. This MB division has been problematic for Mercedes. Several of the models they developed did not sell very well, and the Smart Car division has been losing money.

Today's press release alludes to following: "the Company has been in discussions with a number of major automotive industry leaders in Europe and Asia that have direct experience in the manufacture and sales of high-efficiency vehicles." 

Reading between the lines, it is clear ZAPZ is talking to MB and others about a potential relationship. $750 million in orders is a fairly big bargaining chip, and someone will step up to provide the infrastructure to fill those orders.

Against the backdrop of the current dismal market conditions, the stock is actually behaving quite nicely and could be getting ready to move up. As you can see from the chart, the 61.8% retracement level ($2.64) as measured from last fall's rapid run to $5.17 has now held three times. The right news could see the stock challenging the $3.61 level. It has been trading up over the past few sessions while most microcaps are selling off.

I really like the risk/reward ratio here. If MB decides to go it alone in the United States with the Smart Car, they risk losing $750 million in orders for a troubled division while they go through a minimum one year regulatory process. During that year, ZAP could find another manufacturer to jump on board and fill the orders.

A $90 million market valuation (30 million I&O at $3) against would could be potentially $750 million in orders: This situation offers a lot of upside.

Here is the complete text of today's news release for your review:
 

Press Release Source: ZAP

ZAP Announces Smart Car Receives Final Regulatory Approval for U.S. Sale as Dealer Orders Cross Three-Quarter-Billion Dollars


Tuesday April 19, 4:32 pm ET

ZAP Celebrates Full Certification with Ceremony at Santa Ana, Calif., City Hall and Drive to Smart Car Conversion Facility

SANTA ANA, Calif,--(BUSINESS WIRE)--April 19, 2005--ZAP (OTCBB:ZAPZ - News), pioneering the next generation of advanced transportation and energy technologies, announced that the Smart Car Americanized by ZAP has cleared the final regulatory hurdles for sale in the United States. ZAP also announced that it has in-hand over three-quarters of a billion dollars in advance purchase orders for the fuel-efficient microcar from Europe.

ZAP CEO Steve Schneider made the announcement at an event held in Santa Ana, California, home of the facility where ZAP has the European-made Smart Car converted to meet all American emissions and safety standards. Mr. Schneider formally handed the keys to of the first Americanized Smart Car to Santa Ana Mayor Miguel Pulido at City Hall, who then took the unique coupe on a celebratory test drive to the Smart Car conversion facility three miles away, at G&K Automotive Conversions. A ribbon-cutting ceremony was held at the facility, and a parade of Smart Cars was rolled out for attending news media representatives.

"ZAP is thrilled to announce that with the receipt of an official letter of notification from the U.S. Department of Transportation, the Smart Car has now received all federal approvals necessary for sale in the United States," said Mr. Schneider. "This is the final step in ZAP's initiative to create an advanced transportation distribution network to meet the growing demand by American consumers for automobiles that will meet their transportation needs while cutting gas expenditures, and also helping to reduce polluting emissions. Dealers have been clamoring for more energy-efficient vehicles options, and ZAP is preparing to supply them from various manufacturers."

ZAP has received more than three-quarters of a billion dollars in orders from American dealer orders for the Smart Car high-efficiency automobile, already as successful product in several countries internationally. The letter from the U.S. Department of Transportation acknowledged a certificate of compliance that lifts a Performance Bond, allowing the import and certification of the Smart Car. ZAP recently announced that the Smart Car had received a Letter of Conformity from the U.S. Department of Transportation and Environmental Protection Agency, and the announcement today clears the car for sale in 45 U.S. states.

"ZAP has been given the green light to begin delivering Smart Cars in the U.S., and we will be making subsequent announcements regarding these deliveries," said Mr. Schneider. "ZAP will be delivering a small number of cars initially as we evaluate how to meet the demand by U.S. dealers--more than three-quarters of a billion dollars in advance purchase orders--much more than we anticipated. The Federal government is satisfied now that ZAP's conversion partners have finalized the manufacturing process by which we can 'Americanize' the cars. Now we can start addressing the dealer infrastructure that would allow us to deliver cars to the public, while taking the time to ensure that we have adequate sales and service support to handle this volume of cars."

ZAP has recently reported increasing volumes of dealer purchase orders for the Smart car, a Mercedes-built vehicle that's one of the most efficient gas-powered cars manufactured. Last week, ZAP announced receipt of a total of over half a billion dollars in U.S. dealer purchase orders. ZAP owns the technology to Americanize the Smart car to meet U.S. emissions and safety standards, and holds all licensing rights from non-affiliated Smart-Automobile LLC to conduct the Smart car Americanization.

ZAP is currently in discussions with a number of potential partners to meet the strong American demand for the Smart Car. Delivery of the Smart Cars represented by the current level of purchase orders is conditional upon ZAP's execution of strategic relationships with major automotive manufacturing partners that will enable it to support the full sales pipeline. To build sufficient capacity to supply the full U.S. demand, the Company has been in discussions with a number of major automotive industry leaders in Europe and Asia that have direct experience in the manufacture and sales of high-efficiency vehicles. Once ZAP finalizes the required strategic partnerships and has received approval for additional models from government agencies, it will determine its specific delivery schedule for Smart Cars in the United States.

About ZAP

ZAP, Zero Air Pollution®, has been a leader in advanced transportation technologies and energy products since 1994. ZAP serves the multibillion-dollar markets for next-generation transportation and power products through three divisions: ZAP Automotive, ZAP Personal Transportation and ZAP Energy. The Company has delivered more than 90,000 fuel-efficient and advanced technology vehicles to customers in more than 75 countries around the world.

ZAP owns the technology developed by Smart-Automobile LLC to Americanize the popular European-made Smart Car, a high-efficiency gas vehicle, for the U.S. marketplace. ZAP Americanizes the Smart Car to meet U.S. federal and state safety and emissions standards. The U.S. Environmental Protection Agency and the Department of Transportation have approved a Smart Car model Americanized by ZAP for domestic use in 45 U.S. states. ZAP is not affiliated with, or authorized by, smart gmbh, the manufacturer of SMART automobiles, or the smartUSA division of Mercedes-Benz LLC, the exclusive authorized U.S. importer and distributor of those vehicles. The Smart Car is manufactured by global automotive company DaimlerChrysler. ZAP purchases its vehicles from non-affiliated direct importer Smart-Automobile LLC.

The Company's all-electric vehicles include the ZAP Intimidator L.U.V. and ZAP Worldcar neighborhood and urban electric cars, ZAPPY® Scooters, Mobility Scooters, Bikes and All Terrain Vehicles (ATV). These products offer convenient, dependable and fun transportation that's heavy duty, powerful and noise free. The ZAP Portable Energy division has developed a next-generation, multi-use battery for electronic products that delivers up to four times the power of typical batteries to charge or power a variety of devices, including cell phones, digital cameras, DVD and MP3 players, camcorders, and laptops. For more information, visit http://www.trilogy-capital.com/tcp/zap/website.html. For investor-specific information, including daily and historical Company stock quote data and recent news releases, visit http://www.trilogy-capital.com/tcp/zap. To read or download the Company's Investor Fact Sheet visit http://www.trilogy-capital.com/tcp/zap/factsheet.html. For recent news coverage of ZAP, visit http://www.trilogy-capital.com/tcp/zap/press.html. To view a video about ZAP, visit http://www.trilogy-capital.com/tcp/zap/video.html.

Cautionary Statement

Forward-looking statements in this release are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including, without limitation, continued acceptance of the Company's products, increased levels of competition for the Company, new products and technological changes, the Company's dependence upon third-party suppliers, intellectual property rights, and other risks detailed from time to time in the Company's periodic reports filed with the Securities and Exchange Commission.
Contact:

     ZAP
     Alex Campbell, 707-525-8658 Ext. 241 (Media Relations)
     acampbell@zapworld.com
     or
     Trilogy Capital Partners, Inc.
     Paul Karon, 800-342-1467 (Investor Relations)
     paul@trilogy-capital.com
 

Source: ZAP



 
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