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VirTra Systems
(OTC BB: VTSI)- The First Big Step to Sales Traction Announced Today |
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What a week. August is generally
dead. This August is very much alive. The companies I am currently reporting
on are delivering some very exciting developments, especially in light
of the normally slow time of year.
It seems as if there is an enormous
pent up energy for business expansion. After a three year bear market and
economic recession, low interest rates coupled with a noticeable lack of
horrifying geopolitical tragedies have worked their magic. It's as if someone
said "gentlemen, start your engines", and then waved the checkered flag.
Small companies are accelerating off the starting line and jumping back
on the investment/expansion bandwagon after three years of merely surviving.
I have spoken with every one of the CEO's at the companies I currently
report on, and all are very optimistic about the immediate future. If they
execute, it will eventually translate into price appreciation in their
stocks.
Last week it was Irvine Sensors
with
the most ambitious product launch in their twenty year history. This week
Network
Installation and Imaging Technologies delivered major new contracts.
Today, it is VirTra Systems, delivering an announcement concerning
the key component they needed to get traction in their new line of business:
Judgmental
Use of Force Training Simulators using the virtual reality technology
the company has perfected.
The Use-of-Force simulator
market is huge and growing along with terrorism and the international turmoil.
Competitors with inferior products who were earlier to market have seen
sales grow dramatically in past years. Firearms Training Systems,
with their simple two dimensional simulator, does about $40 million in
annual sales. Interactive Training, Inc does business in 40 countries
and also enjoys millions in annual sales.
Pictured here is the portable version
of VirTra System's new 3d use of force training simulator; the only
one on the market providing a true 360 degree training environment, complete
with sight, sound, smell, and the trainee's ability to use the actual weapon
to be used in the field, not some plastic version. They have the product.
The next step is sales coupled with price appreciation in the stock. Today,
they made a major step in that direction:
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VirTra
Systems Hires "Best of Breed" Sales Manager |
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Today, VirTra Systems took
a quantum leap towards getting the new Use of Force Simulators to market.
VirTra
announced it had hired Michael Kitchen to head up the national and
international sales force for this brand new product line.
According to the press release, Michael
Kitchen jumped ship from competitor Interactive Training, Inc to join
VirTra
Systems. The press release further stated that "Mr. Kitchen and
his worldwide distributor network have sold several hundred simulators
to military, security, and law enforcement agencies in over 40 countries."
Apparently, Mr. Kitchen feels the
VirTra
has developed a "better mousetrap". In the press release, he states that
"I'm
convinced the company will soon lead the industry with our 360° multisensory
situational awareness and judgmental use-of-force firearms training products.”
I'm still a believer that Virtra
Systems can easily find its way into the $.20 to $.25 range if and
when they begin to sell these new systems. The stock tripled off the lows
after they unveiled this new line of products. They now have a sales manager
with an extraordinary track record in 40 countries including the United
States. The stock will undoubtedly gain traction along with the company.
Along the way you look for little clues which could lead to success. The
company delivered a pretty big clue today.
Here is the complete text of today's
news release for your review:
| Press Release Source:
VirTra Systems, Inc.
VirTra Systems Names
Vice-President of Training/Simulation Sales
Wednesday August 20,
4:01 pm ET
ARLINGTON, Texas, Aug.
20 /PRNewswire-FirstCall/ -- VirTra Systems, Inc. (OTC Bulletin Board:
VTSI - News) today named Michael Kitchen as vice-president of training/simulation
sales.
Mr. Kitchen is a proven
veteran in the sale of firearms training simulators, with over six years'
experience in the industry. He is a graduate of The University of Colorado,
earning a bachelor of arts degree in economics, with an emphasis in international
marketing. Mr. Kitchen will be responsible for all aspects of VirTra Systems'
regional, national, and international sales campaigns within the situational
awareness and judgmental use-of-force training/simulation market.
Before joining VirTra
Systems, Mr. Kitchen was vice-president of international sales for Interactive
Training, Inc. (IES). IES is one of the largest suppliers of firearms training
simulation in the world. At IES, he was responsible for developing and
managing operational sales plans for the international market resulting
in millions of dollars of new business. Mr. Kitchen and his worldwide distributor
network have sold several hundred simulators to military, security, and
law enforcement agencies in over 40 countries.
"We are most pleased
to announce the addition of Michael Kitchen to head our training/simulation
sales efforts," commented L. Kelly Jones, VirTra Systems' chief executive
officer. "Michael brings an impressive, enormously successful worldwide
sales agent network, and he has been solely responsible for the business
development and successful sales of millions of dollars of firearms training
simulators at IES. Michael is the 'real deal,' and his coming to VirTra
Systems speaks volumes about the future of our industry- leading 360-degree
training/simulation technology."
"I'm very pleased to
be joining VirTra Systems' sales team," commented Mr. Kitchen. "Given my
experience and contacts within the worldwide judgmental use-of-force training
simulator market, coupled with VirTra Systems' unique technology, I'm convinced
the company will soon lead the industry with our 360-degree multisensory
situational awareness and judgmental use-of-force training products."
About VirTra Systems
VirTra Systems is the
leading producer of turnkey immersive virtual reality(TM) systems, providing
360-degree, interactive photorealistic environments to commercial enterprises
and governmental agencies. The Company's virtual reality products incorporate
the sensations of motion, touch, sound, and smell into promotional experiences
for Fortune 500 companies such as Buick, Pepsi, Chevrolet, and Pennzoil.
VirTra Systems also produces advanced training systems utilizing photorealistic
situational awareness and judgmental use-of-force scenarios around its
immersive virtual reality(TM) technology for security and law enforcement
agencies. To find out more about VirTra Systems, Inc. (OTC Bulletin Board:
VTSI - News), visit the corporate website at www.virtrasystems.com , or
the training/simulation website at www.virtratraining.com .
This press release contains
certain forward-looking statements. Forward- looking statements are generally
preceded by the words such as "plans," "expects," "believes," "anticipates,"
or "intends." Investors are cautioned that all forward-looking statements
involve risks and uncertainties that could cause actual results to differ
materially from current expectations. VirTra Systems urges investors to
review in detail the risks and uncertainties contained within its filings
with the Securities and Exchange Commission.
Media Relations:
MPH
Mike Hiles, principal
Los Angeles, California
310 234-3200
mhiles@mphpr.com
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Source: VirTra Systems,
Inc. |
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Of TradePortal.com |