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Newsletter
August 20, 2003
Volume VI, Issue 81
Email : info@otcjournal.com
URL : http://www.otcjournal.com

To OTC Journal Members:
 

VirTra Systems (OTC BB: VTSI)- The First Big Step to Sales Traction Announced Today

What a week. August is generally dead. This August is very much alive. The companies I am currently reporting on are delivering some very exciting developments, especially in light of the normally slow time of year.

It seems as if there is an enormous pent up energy for business expansion. After a three year bear market and economic recession, low interest rates coupled with a noticeable lack of horrifying geopolitical tragedies have worked their magic. It's as if someone said "gentlemen, start your engines", and then waved the checkered flag. Small companies are accelerating off the starting line and jumping back on the investment/expansion bandwagon after three years of merely surviving. I have spoken with every one of the CEO's at the companies I currently report on, and all are very optimistic about the immediate future. If they execute, it will eventually translate into price appreciation in their stocks. 

Last week it was Irvine Sensors with the most ambitious product launch in their twenty year history. This week Network Installation and Imaging Technologies delivered major new contracts. Today, it is VirTra Systems, delivering an announcement concerning the key component they needed to get traction in their new line of business: Judgmental Use of Force Training Simulators using the virtual reality technology the company has perfected.

The Use-of-Force simulator market is huge and growing along with terrorism and the international turmoil. Competitors with inferior products who were earlier to market have seen sales grow dramatically in past years. Firearms Training Systems, with their simple two dimensional simulator, does about $40 million in annual sales. Interactive Training, Inc does business in 40 countries and also enjoys millions in annual sales.

Pictured here is the portable version of VirTra System's new 3d use of force training simulator; the only one on the market providing a true 360 degree training environment, complete with sight, sound, smell, and the trainee's ability to use the actual weapon to be used in the field, not some plastic version. They have the product. The next step is sales coupled with price appreciation in the stock. Today, they made a major step in that direction:
 

VirTra Systems Hires "Best of Breed" Sales Manager

Today, VirTra Systems took a quantum leap towards getting the new Use of Force Simulators to market. VirTra announced it had hired Michael Kitchen to head up the national and international sales force for this brand new product line.

According to the press release, Michael Kitchen jumped ship from competitor Interactive Training, Inc to join VirTra Systems. The press release further stated that "Mr. Kitchen and his worldwide distributor network have sold several hundred simulators to military, security, and law enforcement agencies in over 40 countries."

Apparently, Mr. Kitchen feels the VirTra has developed a "better mousetrap". In the press release, he states that "I'm convinced the company will soon lead the industry with our 360° multisensory situational awareness and judgmental use-of-force firearms training products.”

I'm still a believer that Virtra Systems can easily find its way into the $.20 to $.25 range if and when they begin to sell these new systems. The stock tripled off the lows after they unveiled this new line of products. They now have a sales manager with an extraordinary track record in 40 countries including the United States. The stock will undoubtedly gain traction along with the company. Along the way you look for little clues which could lead to success. The company delivered a pretty big clue today.

Here is the complete text of today's news release for your review:
 

Press Release Source: VirTra Systems, Inc.

VirTra Systems Names Vice-President of Training/Simulation Sales

Wednesday August 20, 4:01 pm ET

ARLINGTON, Texas, Aug. 20 /PRNewswire-FirstCall/ -- VirTra Systems, Inc. (OTC Bulletin Board: VTSI - News) today named Michael Kitchen as vice-president of training/simulation sales.
Mr. Kitchen is a proven veteran in the sale of firearms training simulators, with over six years' experience in the industry. He is a graduate of The University of Colorado, earning a bachelor of arts degree in economics, with an emphasis in international marketing. Mr. Kitchen will be responsible for all aspects of VirTra Systems' regional, national, and international sales campaigns within the situational awareness and judgmental use-of-force training/simulation market.

Before joining VirTra Systems, Mr. Kitchen was vice-president of international sales for Interactive Training, Inc. (IES). IES is one of the largest suppliers of firearms training simulation in the world. At IES, he was responsible for developing and managing operational sales plans for the international market resulting in millions of dollars of new business. Mr. Kitchen and his worldwide distributor network have sold several hundred simulators to military, security, and law enforcement agencies in over 40 countries.

"We are most pleased to announce the addition of Michael Kitchen to head our training/simulation sales efforts," commented L. Kelly Jones, VirTra Systems' chief executive officer. "Michael brings an impressive, enormously successful worldwide sales agent network, and he has been solely responsible for the business development and successful sales of millions of dollars of firearms training simulators at IES. Michael is the 'real deal,' and his coming to VirTra Systems speaks volumes about the future of our industry- leading 360-degree training/simulation technology."

"I'm very pleased to be joining VirTra Systems' sales team," commented Mr. Kitchen. "Given my experience and contacts within the worldwide judgmental use-of-force training simulator market, coupled with VirTra Systems' unique technology, I'm convinced the company will soon lead the industry with our 360-degree multisensory situational awareness and judgmental use-of-force training products."

About VirTra Systems

VirTra Systems is the leading producer of turnkey immersive virtual reality(TM) systems, providing 360-degree, interactive photorealistic environments to commercial enterprises and governmental agencies. The Company's virtual reality products incorporate the sensations of motion, touch, sound, and smell into promotional experiences for Fortune 500 companies such as Buick, Pepsi, Chevrolet, and Pennzoil. VirTra Systems also produces advanced training systems utilizing photorealistic situational awareness and judgmental use-of-force scenarios around its immersive virtual reality(TM) technology for security and law enforcement agencies. To find out more about VirTra Systems, Inc. (OTC Bulletin Board: VTSI - News), visit the corporate website at www.virtrasystems.com , or the training/simulation website at www.virtratraining.com .

This press release contains certain forward-looking statements. Forward- looking statements are generally preceded by the words such as "plans," "expects," "believes," "anticipates," or "intends." Investors are cautioned that all forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from current expectations. VirTra Systems urges investors to review in detail the risks and uncertainties contained within its filings with the Securities and Exchange Commission. 

     Media Relations:
     MPH
     Mike Hiles, principal
     Los Angeles, California
     310 234-3200
     mhiles@mphpr.com

--------------------------------------------------------------------------------
Source: VirTra Systems, Inc.



 


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