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Newsletter
September 23, 2003
Volume VI, Issue 95
Email : info@otcjournal.com
URL : http://www.otcjournal.com

To OTC Journal Members:
 

VirTra Systems (OTC BB: VTSI)- Breakout News

Great news hit the wires just after the close on VirTra Systems today. The stock has been "drifting up" for the last two weeks ahead of today's blockbuster event. Obviously, the word on the company's achievement was anticipated by the market as the stock closed at a new 52 week high today and finally broke through the $.15 technical barrier. It made its move on the fourth attempt since I first wrote about this company on July 15th, suggesting higher levels might easily be attained.

VirTra announced the roll out of its new line of "Judgmental Use of Force" Training Simulators on July 23rd. This news was followed up by the announcement of the appointment of Michael Kitchen to head up the sales force for the new product line August 20th. He came from a competitor where he was responsible for millions of dollars in sales.

Today just after the close, VirTra announced a major breakthrough: the sale of their first "Judgmental Use of Force" simulator. The first sale was for the IVR-360™ 360-degree training simulator. This is the fixed version as opposed to the portable version. Trainees experience a full 360-degree environment without having to wear a headset. They actually use the same firearm they would use in the field, instead of some plastic version. The experience is truly three dimensional, and VirTra systems is the only company in the world that offers a judgmental use of force training simulator with 3D sight and sound.

The press release does not disclose who purchased the unit. I expect this will be the case in many future press releases, as security related government agencies around the world wide maintain a high level of secrecy. The press release does say this first order contemplates a multiple unit order in the first quarter of 2004.

Kelly Jones, CEO of VirTra published a letter to friends and shareholders today after the news came out. He disclosed that the purchaser is "International", and that a "prompt purchase of more than ten additional units after the successful installation" is likely. He also points out that Michael Kitchen delivered his first sale just 23 days after coming to work for the company.  I strongly recommend you get on Kelly's mailing list if want to stay up to date. Click Here to go directly to the sign up page.
 

Far From Too Late

I have been suggesting to OTC Journal members that they accumulate this stock up to $.15. Based on today's closing price and the news which came out late in the day, I don't believe you will ever have the chance to pick this stock up under $.15 again. If you don't own this one below $.15, you're probably not going to. This stock has now broken out and probably won't look back.

As you can see from the chart, since first writing about VirTra, the stock has made a series of higher lows, confirming an uptrend is in place. The $.15 level has been overhead resistance. The stock has also tried to pierce the $.15 mark three times, and broke through convincingly today on the fourth try today. Since today's closing price marks a new 52 week high for the stock, every OTC Journal member who already owns this one is now notching a profit.

Volume will undoubtedly be substantially higher tomorrow, and with some luck this breakout could take us directly to the $.25 initial price target I set back in July.

Longer term the picture looks much better than $.25. In July of 2002, VirTra traded nearly to the $.50 mark, which might represent a better long term target if the company continues gaining momentum.

Consider the market for the Judgmental Use Of Force Training Simulators. Just open your newspaper and read the current events. The unfortunate circumstances of today's world make for a huge market for VirTra's new product line, and I believe today's sale is just the proverbial tip of the iceberg.

Here is the complete text of today's news release for your review:
 

Press Release Source: VirTra Systems, Inc.

VirTra Systems Announces Training Simulator Sale

Tuesday September 23, 4:13 pm ET

ARLINGTON, Texas, Sept. 23 /PRNewswire-FirstCall/ -- VirTra Systems, Inc. (OTC Bulletin Board: VTSI - News) today announced the first-ever sale of its IVR(TM) series of training simulators to an international law enforcement training center.
The company has received a purchase order for its recently-announced IVR- 360(TM) 360-degree training simulator, which has been designed for use by military, security, and law enforcement agencies for situational awareness and judgmental use-of-force training. The order has a value of over six figures, with an anticipated delivery date of mid-fourth quarter. The order contemplates the purchase of multiple additional IVR-360 units in early 2004 based upon a successful initial installation.

At the customer's request, for security reasons the location will be held in confidence until the training center's official opening later this year.

"Given the customer's swift decision after being introduced to VirTra Systems' product line, it is apparent that the use-of-force simulator market is ready for our advanced 360-degree multisensory training technology," stated Michael Kitchen, VirTra Systems' vice-president of training and simulation sales. "VirTra Systems is clearly pioneering the future of 360-degree training simulation, and, with ten years of engineering experience within the virtual reality field, I believe the company will continue to lead the industry's technological path, and will eventually dominate the market."

"We are pleased to announce this milestone in our growing company's history," stated L. Kelly Jones, VirTra Systems' chief executive officer. "To have brought such an advanced product from concept to market in just 24 months is a remarkable accomplishment, and is the direct result of the long hours and hard work our development and sales teams have invested in our future. This initial sale validates that our training/simulation products and corporate mission are in tune with this growing $30 billion plus annual market, and we expect other announcements to soon follow."

About VirTra Systems

VirTra Systems is the leading producer of turnkey immersive virtual reality(TM) systems, providing 360-degree, interactive photorealistic environments to commercial enterprises and governmental agencies. The Company's virtual reality products incorporate the sensations of motion, touch, sound, and smell into promotional experiences for Fortune 500 companies such as Buick, Pepsi, Chevrolet, and Pennzoil. VirTra Systems also produces advanced training systems utilizing photorealistic situational awareness and judgmental use-of-force scenarios around its immersive virtual reality(TM) technology for security and law enforcement agencies. To find out more about VirTra Systems, Inc. (OTCBB: VTSI - News), visit the corporate website at www.virtrasystems.com , or the training/simulation website at www.virtratraining.com .

This press release contains certain forward-looking statements. Forward- looking statements are generally preceded by the words such as "plans," "expects," "believes," "anticipates," or "intends." Investors are cautioned that all forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from current expectations. VirTra Systems urges investors to review in detail the risks and uncertainties contained within its filings with the Securities and Exchange Commission. 

     Media Relations:
     MPH
     Mike Hiles, principal
     Los Angeles, California
     310 234-3200
     mhiles@mphpr.com

--------------------------------------------------------------------------------
Source: VirTra Systems, Inc.



 


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