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Newsletter
December 27, 2006
Volume VII, Issue 102
Home Page : www.otcjournal.com
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To OTC Journal Members:
 

A Tale of Two Stocks: US Energy (OTC BB: USEI) and SubUrban Brands (OTC BB: SUUB)

It was the worst of times, it was the worst of times. That's a little reference to the famous Charles Dickens novel, A Tale of Two Cities. If you didn't get it, you haven't read the book.

The actual opening line in Dickens book goes like this: "It was the best of times, it was the worst of times". For the two stocks that are the subject of today's year end wrap up, it was the worst of times in 2006.

However, this is truly a tale of two stocks that pretty much had the same abysmal charts, but off a totally different record of achievement. One company achieved nothing, the other did extremely well. Both stocks traded terribly. Go figure. Here's a review:
 

US Energy (OTC BB: USEI)

Here's the chart of US Energy since I started covering it last April. As you can easily see, the stock has been a disaster. After a brief blip from $.20 to $.40, the stock spent the remainder of the year headed straight down the toilet.

US Energy has been a source of major frustration in 2006, and it's not because the stock has traded poorly. As any seasoned microcap investor knows, you are going to have your failures and successes. Failures are easy to take. Company has a plan - management makes promises. The company doesn't deliver, and the stock falls apart. With small and unproven companies it is part of the landscape and happens all the time.

US Energy is a different breed of cat. This company struggled for nearly nine years as it developed its unique and proprietary fuel saving technology. This was a major breakthrough year. The company had increasing sales quarter after quarter. It even announced an enormous contract signing.

In May of this past year if you had told me USEI would announce a $54 million contract signing, I would never have believed the stock would end the year at less than $.10.

Nevertheless, it's what happened, and it's all about momentum. Momentum is one of the most powerful forces in the Universe, and it was at work here. This stock has been overwhelmed with supply for the entire year, compliments of the hangover resulting from 8 years of toxic funding. Shareholders paid the price against a backdrop of corporate achievement which far exceed most microcap companies.

One of the key problems lies with the management. They are unwilling to commit the time, energy, and capital required to clean up the mess that is the stock price of USEI. They thought it would happen on its own. It didn't, and it never does at these levels.

I will continue to cover the big events from this company in 2007 sporadically. I don't believe the stock is ready to turn up yet, and I am concerned that this management team will be crazy enough to effect a reverse split at these levels. That would probably take us down to a another, lower level.

If you didn't sell at the two previous SSLs of $.27 and $.12, and you still own the stock, you might as well stick it out. If the company delivers on '06 announcements, it is inevitable this stock will rebound at some point in the future.
 

SubUrban Brands (OTC BB: SUUB): It Was the Worst Of Times

As you can see from the chart, SUUB has delivered the same abysmal failure performance wise. However, there is a major difference. Based on corporate performance, SUUB deserves to be exactly where it is.

After spending several months putting out self congratulatory press release after press release claiming to have the hippest, trendiest, coolest hip hop clothing time of all time, the company has simply fizzled. They had orders from a few major high end retailers, but there has been no explanation forthcoming from the company as to where their sales have not materialized. 

I have been criticized by several subscribers for not going negative on this company earlier in the year. This is one of those promises, promises, promises situations. It was claimed prosperity was just around the corner after they raised a whole bunch of money. I checked the SEC filings today- no one has been willing to bite.

I can live with these kinds of results because the company failed. It's the nature of the microcap beast. Some fail. This one has. Could it come back? It's a remote possibility. If the circumstances change, I will let you know. For now, in the words of the infamous Tony Soprano- Forget About It. Dead man not quite walking.
 

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