Newsletter

July 17, 2006

Volume VII, Issue 56

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To OTC Journal Members:

Sub-Urban At Virgin W/Mash Generation

Virgin Records and Virgin Airlines have catapulted Richard Branson, the gentleman you see pictured here, to worldwide fame. Billionaire Branson got that way by being trendy- both his music stores and his airlines have made him super wealthy and super high profile. He is leading edge in everything he does.

Branson does not own Virgin Records anymore, but he started it from a basement in London, and sold it in 1992 to Thorn EMI for $1 billion. He used the money to launch several more brands, now estimated to be worth about $5 billion.

Virgin Records has a number of Superstores - five to be exact, and they will all be carrying the new Mash Culture line from Sub-Urban brands. The five flagship Virgin Megastores are located in Times Square, San Francisco, Orlando (in Disney World), Chicago (Michigan Avenue) and in Hollywood.

If you haven't seen the 2 minute video that really represents the theme of this company, I suggest you do so. Click here, and it should just play on your computer.

Despite laboring through the worst market conditions imaginable, SUUB continues to be stalwart holding up above the $.44 SSL. The longer the stock hangs in here around the 61.8% retracement level, the more likely a rebound is in the cards.

In light of the momentum the company appears to have, it seems like no one is too anxious to liquidate. Perhaps a little buy side volume will get this one rolling to the upside again.

Here is the complete text of today's release for your review:

Press Release Source: Sub-Urban Brands, Inc.

Sub-Urban Executes Milestone Order from Virgin Megastores to Retail Mash Culture Lab Brand at Five National Flagship Stores

Monday July 17, 4:37 pm ET

Deal Reflects Sub-Urban's Fast-Growing Visibility with Music Fans in Country's Most Influential Markets

LOS ANGELES--(BUSINESS WIRE)--July 17, 2006--Sub-Urban Brands, Inc. (OTCBB:SUUB - News), a multi-brand apparel company pursuing revenue growth in the global fashion industry, has secured a milestone order to retail its Mash Culture Lab(TM) at five flagship Virgin Megastores, including the Times Square location in New York, the largest entertainment store in the world. Other participating locations include Virgin Megastores in San Francisco, Orlando (in Disney World), Chicago (Michigan Avenue) and at the famed Hollywood and Highland store in Hollywood, California.

Mash Culture Lab, a brand concept conceived in pop music culture, finds an ideal, highly-targeted launching pad at Virgin Megastores, a trendsetting retail chain with worldwide brand recognition. The order amplifies MCL's visibility with music fans in the country's most influential markets and further validates Sub-Urban's multi-brand strategy to create a diversified brand portfolio aimed at maximizing revenue potential while maintaining strong brand appeal for each consumer base.

Virgin Megastores is a worldwide chain of entertainment stores specializing in various record releases, video games, books, DVDs, electronics and trendsetting clothing. Established by audacious entrepreneur Richard Branson, the Megastores set trends in the entertainment industry around the world and often host first-ever in store appearances by artists like Eminem, 'NSync and Nine Inch Nails.

"All of our brands have their roots in the rock and hip hop musical genres," said Joseph Shortal, Chief Executive Officer of Sub-Urban. "The Virgin Megastores provide us with an ideal location to distribute our new Mash Culture Lab clothing line. We are confident that Virgin customers will embrace it and continue to raise visibility in the country's largest and most influential markets."

This milestone order comes on the heels of Sub Urban's cross-promotional partnership with hit maker EMI/Capital Records, the world's largest independent music company. As part of the agreement, Sub-Urban's MCL(TM) garments will carry a digital hangtag with free musical downloads from musicians such as rock artist Hedley and urban star Chingy's upcoming album.

Mash Culture Lab(TM) (MCL) is a brand concept derived from today's most significant cultural youth movement. "Mash Culture" is the result of technological innovations that allow today's youth to combine previously disparate cultural movements like Hip Hop and Rock to create unique sounds, videos, automobiles and even customized clothing. Sub-Urban has positioned MCL on the cutting-edge of that movement, as it executes yet another strategic initiative that targets mainstream youth.

Sub-Urban's provocative brands have been widely featured in high-profile fashion magazines, online publications and news media. The Company is committed to aggressive appreciation through organic and acquisitioned growth, including the purchase of additional trademarked apparel and accessory lines.

About Sub-Urban Brands

Sub-Urban Brands, Inc. is a multi-brand company which designs and markets cutting-edge lifestyle apparel that targets the rapidly-growing multibillion-dollar youth consumer marketplace. The Company pursues robust revenue-generating opportunities within multi-tiered retail markets that leverage multiple brands and market segments to create financial success. Sub-Urban is committed to further expansion and increased shareholder value through both the internal development of intellectual property and acquisition of additional brands, as well as to the establishment of new international marketing alliances that will reinforce its recurring and non-recurring revenue streams. Inspired by the energy and vigor of youth, urban and music culture, Sub-Urban is initially focused on creating a family of non-competing brands for its key target consumer, an estimated 40 million 15-29 year olds. Sub-Urban's current portfolio of trademarked apparel and accessory brands includes WHITEBOY® for Men, WHITEBOY® for Juniors and BLACK JESUS® streetwear apparel and PYT styles for younger girls. Consistent with the company's high growth strategies, the Company will be actively marketing these brand offerings to Japan, Canada, Australia and 25 European countries. For additional information, please visit www.whiteboy.com. For more investor oriented information about Sub-Urban, visit http://www.trilogy-capital.com/tcp/sub-urban/. For current stock price quotes and news, visit http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an Investor Fact Sheet, visit http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html.

To view a promotional video which features personal celebrity endorsements that include Rocker Tommy Lee and Academy Award-winning actor Don Cheadle, please visit http://www.trilogy-capital.com/tcp/sub-urban/promo.html.

Forward-Looking Statements

This press release includes statements that may constitute forward-looking statements, usually containing the words "believe," "estimate," "project," "expect," or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, continued acceptance of the Company's products and services in the marketplace, competitive factors, dependence upon third-party vendors, availability of capital and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5189537

Contact:

Sub-Urban Brands, Inc.
Media and Public Relations:
Caroline Rothwell, 323-781-2276
or
Financial Communications:
Trilogy Capital Partners
Paul Karon, 800-592-6067
paul@trilogy-capital.com

Source: Sub-Urban Brands, Inc.

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