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Fashions- Hollywood Sets The Trend
Here's the formula- take a
hot, trendy fashion line. Get a few Hollywood stars to wear it. Get their
pictures plastered all over the vapid, tabloid magazines America can't
seem to get enough of, and watch sales soar. Personally, I don't give a
rat's backside about Brad and Angelina, Tom and Katie, Mandy, JLo, or Hillary.
However, it appears I am in the minority. Apparently, what they look like,
say, and wear is very important to America. If I can find profitable investment
ideas in the microcap space based on what they are wearing, I am going
to take an interest.
It worked for True Religion.
You are looking at the chart of a struggling clothing manufacturer- until
June of '04. A few Hollywood stars started wearing their jeans. The company
got some ink. All of a sudden, every teenage girl and her youth obsessed
mom had to have these jeans.
The company started out as a "cult
story"- only available in a few high end boutique locations. Fast forward
18 months. Demand swells. Orders come in. High end department stores start
carrying the product. One year later- Barney's, Sak's, Nordstrom, Bloomingdale's,
Urban Outfitters, etc. All retailers who carry the product.
Look at what it did for the stock.
The company came off the canvas as a sub $1 issue on the bulletin board,
and voila, a mere 18 months later- $24 on the NASDAQ National Market. Right
up there with the big boys.
Here's a small, relatively unknown
company that hopes to follow in the footsteps of True Religion.
How far have they made it?- Their designer clothing is beginning to find
its way to the pages of the tabloids draped on some of Hollywood's hottest
stars. Their Fall line will be featured in the hottest Hollywood boutique.
Pictures below and news below:
(OTC BB: SUUB); Found in Hollywood and In the Tabloids
Pop Culture is huge. The hottest
and most viral web site, MYSpace.com sold to Fox Interactive for $580 million.
Critics thought it was a ridiculous price at the time. However, cross marketing
genius Fox knew that by leveraging the billions of eyeballs that inhabit
MYSpace with its mind boggling 33 million members, 15 million daily unique
logins, and nearly 30 billion monthly page views, they could get a return
on investment. The value of MYSpace is now estimated to be in the billions
as Fox has cross marketed the MYSpace audience with American Idol and several
other of its properties. Who knew a television show could create 50 million
text message in one evening? Fox- the cross marketing genius.
The new information age has been
embraced by the 16 to 24 demographic. Information on the latest, hottest,
trendiest products travels fast with this bunch. It is known as "Viral
Marketing", and crosses all the new digital information technologies. Cell
phones, text messaging, blackberries, IM on the computer. Want to punish
your teenager? Take away his or her cell phone.
Sub-Urban brands understands
viral marketing, as is set on making its mark with a clever new brand.
Does it get any hotter than Jessica
Alba? Here's a full page on Jessica found in a past edition of the
highly respected an venerable "Star" Magazine (that was sarcasm for those
who didn't get it).
Note the "Whiteboy" tank top.
This is the hot new trendy line from clothing manufacturer and designer
label of Sub-Urban products. Get ready to start seeing "Whiteboy"
Here's rocker Tommy Lee with
his WhiteBoy tank top. The company is currently focused on two brands-
The WhiteBoy hip, urban line, and their products with the "Rooster"
Inspired by the energy and vigor
of youth, urban and music culture, Sub-Urban is initially focused
on creating a family of non-competing brands for its key target consumer,
40 million 15-24 year olds. Sub-Urban's current portfolio of trademarked
apparel and accessory brands includes WHITEBOY for Men, WHITEBOY
for Women and BLACK JESUS (street wear) and PYT (for younger
girls). Consistent with the company's high growth strategies, the Company
will be actively marketing these brand offerings to Japan, Canada, Australia
and 25 European countries.
Here's some more images with the
line. Movie star Brittany Murphy is wearing the
Zip suit. How about Don Cheadle- red hot off 2005 big box office
Don Cheadle is adorned with
a WhiteBoy t-shirt in this picture. The 15 to 24 demographic eats
this stuff up.
Today, just after the market closed,
took the first big step towards retail acceptance. Sub-Urban announced
it has executed a milestone order with prominent national
fashion retailer Fred Segal to carry the Company's flagship WHITEBOY®
Fred Segal is considered Hollywood's
ultra swank boutique. Visit www.seeing-stars.com/Shop/FredSegal.shtml.
On the first page of the web site, Winona Ryder, Jennifer Aniston, Leonardo
DiCaprio, Gwyneth Paltrow, Ben Affleck, Salma Hayek, Meg Ryan, Alicia Silverstone,
George Clooney, Denise Richards, Bette Midler, Samuel L. Jackson,
Farah Fawcett, Alanis Morrissette, Rod Stewart, Chris Rock, Rachel Hunter,
Nicole Kidman, Clare Danes, Jerry O'Connell, Madonna & Seal are all
mentioned as regular customers.
The stars are starting to wear it.
The highest profile boutique in Hollywood is going to carry it. Seems like
the first steps are in place for a "viral" market hopefully akin to True
According to SEC filings there are
46 million shares Issued and Outstanding- the vast majority of which are
owned by the officers, directors, and investors. As found in the SEC filings,
here's how the company describes itself:
"We intend to support the WHITEBOY®
brand with a well-researched marketing strategy: We have spent the better
part of two years studying the reaction by potential consumers and believe
that the brand must be supported by an image-based multi-faceted marketing
campaign. We believe that trend setting actors, musicians, professional
athletes and other celebrities have begun to adopt the WHITEBOY® brand
and that our brand has also been accepted in both the hip-hop and board
sports communities. One of the keys to our success is being able to project
a single image to our target market that readily defines the “WHITEBOY®”
brand. This image will include the “Cock Camo” and it will be complimented
with the tag line “Get Cocky”. The “Get Cocky” slogan and “Cock CAMO” image
will be supported by a multiple media campaign aimed at:
There's not much to look at for trading
history. The company hit the public markets about one month ago via an
RTO, and has since traded between $.30 and the low end and $.50 at the
high end. The stock's history prior to that time is meaningless.
Driving consumer demand by demonstrating
the appeal the brand has with leading trendsetters and tastemakers within
the “Mash” market;
Educating the retail buying community
that “WHITEBOY®” is a leader in the “Mash” market and that its designs
and irreverent attitude is what typifies the “Mash” market; and,
Focusing on defining to our target
market the attitude and style of the brand and drawing attention from “Whiteboy”
® as a provocative word."
Between the tabloids and Fred Segal,
this one might just become red hot. Here's today's news release for your
Brands Executes Milestone Order to Launch WHITEBOY Clothing Line with Prominent
Validates Company's High-Growth Strategy to Capitalize on Global Youth
LOS ANGELES -
June 27, 2006--Sub-Urban Brands, Inc. (OTCBB:SUUB
- News), a multi-brand
apparel company pursuing explosive revenue growth in the global fashion
industry, has secured a milestone order with prominent fashion retailer
Fred Segal to carry the Company's flagship premium WHITEBOY® clothing
line. Launching with Los Angeles-area based Fred Segal, a trendsetting
fashion retailer, further validates core elements of Sub-Urban's strategic
business model to capitalize on the multibillion-dollar worldwide youth
Fred Segal will
sell WHITEBOY's new Fall/Winter 2006 collection of men's clothing at its
prominent Santa Monica , Calif. , location. Retail fashion industry stylists
and buyers for the largest retail and department store companies, as well
as fashion-conscious consumers, look to Fred Segal to identify new trends
and styles. As a result, the Fred Segal stores frequently serve as an international
showcase and launch pad for the world's most successful brands.
“It is important
that the worldwide investment community understand that Sub-Urban, as a
cutting-edge multi-brand company, is committed to a high growth, high revenue
business model,” said Joseph Shortal, Chief Executive Officer of Sub-Urban
Brands. “The launch with Fred Segal is a major business milestone in Sub-Urban's
strategy to establish our brands in the forefront of the powerful youth
consumer marketplace, to generate significant growth in revenues and earnings,
both in the U.S. and internationally.”
Through its various
brands, Sub-Urban primarily targets the age 13-29 youth consumer demographic
group, which comprises an estimated 40 million-plus consumers in the U.S.
alone. The Company is committed to generating high-volume sales by addressing
this multibillion-dollar youth market with hip styles inspired by urban
and music culture.
Key pieces in
the Fall/Winter Sub-Urban collection include the WHITEBOY® premium
outerwear featuring the rooster logo as well as graphic Ts and signature
cargo pants. Retail price points range from $29-$110.
and artists in the entertainment and music industry have already adopted
Sub-Urban's WHITEBOY® apparel, driving high-profile exposure in worldwide
print and electronic media, and firmly establishing the collection's fashion
credentials and broad appeal.
Inc. is a multi-brand company which designs and markets cutting-edge lifestyle
apparel that targets the rapidly-growing multibillion-dollar youth consumer
marketplace. The Company pursues robust revenue-generating opportunities
within multi-tiered retail markets that leverage multiple brands and market
segments to create financial success. Sub-Urban is committed to further
expansion and increased shareholder value through both the internal development
of intellectual property and acquisition of additional brands, as well
as to the establishment of new international marketing alliances that will
reinforce its recurring and non-recurring revenue streams. Inspired by
the energy and vigor of youth, urban and music culture, Sub-Urban is initially
focused on creating a family of non-competing brands for its key target
consumer, an estimated 40 million 15-29 year olds. Sub-Urban's current
portfolio of trademarked apparel and accessory brands includes WHITEBOY®
for Men, WHITEBOY® for Women and BLACK JESUS® streetwear apparel
and PYT styles for younger girls. Consistent with the company's high growth
strategies, the Company will be actively marketing these brand offerings
to Japan , Canada , Australia and 25 European countries. For additional
information, please visit www.whiteboy.com.
For more investor oriented information about Sub-Urban, visit http://www.trilogy-capital.com/tcp/sub-urban/.
For current stock price quotes and news, visit http://www.trilogy-capital.com/tcp/sub-urban/quote.html.
To view an Investor Fact Sheet, visit http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html.
This press release
includes statements that may constitute forward-looking statements, usually
containing the words "believe," "estimate," "project," "expect," or similar
expressions. These statements are made pursuant to the safe harbor provisions
of the Private Securities Litigation Reform Act of 1995. Forward-looking
statements inherently involve risks and uncertainties that could cause
actual results to differ materially from the forward-looking statements.
Factors that would cause or contribute to such differences include, but
are not limited to, continued acceptance of the Company's products and
services in the marketplace, competitive factors, dependence upon third-party
vendors, availability of capital and other risks detailed in the Company's
periodic report filings with the Securities and Exchange Commission. By
making these forward-looking statements, the Company undertakes no obligation
to update these statements for revisions or changes after the date of this
Media and Public
Comments in the BLOG
I finally got the time to post three
new BLOGS over the weekend- You can go to the web site and read
my thoughts on US Energy (OTC BB: USEI), Commerce Planet (OTC BB: CPNE),
and Dexcom (NASDAQ: DXCM). Tomorrow I will posting a comment on the
recent financing of HyperDynamics (AMEX: HDY)- Here's a preview-
I believe it is the death knell for the stock. At the corporate level,
if you don't deliver, it will eventually catch up with you. If the company
thought it was good news they would have put out a press release.
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