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Home Page : www.otcjournal.com
Email Questions or Comments To:
editor@otcjournal.com
To
OTC Journal Members:
I hope at least of few of you followed
my weekend trade and took a shot at my suggested option trade on the Time
Warner (NYSE: TWX) calls. I bought first thing Monday morning, and
closed out yesterday with a one day $1,000 profit on a $6500 investment.
That's 15.3% in one day, or 5600% on an annualized basis, which
is of course an absurd way to look at it. I also closed out a position
I opened last week in QQQQ calls for a $1700 investment on $8200.
While we continue to flounder in
this anemic microcap environment, I will continue to offer up these high
risk, short term trading ideas for your entertainment and hopefully profit.
As I pointed out last weekend, you can get notification of these ideas
by using the RSS feeds, and/or keeping an eye on the Short Term
Trades section in the BLOG.
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Pickle Buys
Back Four Units: Equates To 20 Fold Top Line Increase |
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I have received very positive feedback
from OTC Journal members of late, commenting that we are really
onto something with Spicy Pickle. I feel most investors are
prepared to accept the recent anemic trading volume as a consequence of
a Bear Market, and are focusing more on the company's successive corporate
developments as their cue to stay engaged.
To that end, Spicy Pickle
was out today with another very substantive event which changes the landscape
of future financial performance in a very positive way.
I am going to provide a fairly long
explanation, as I want to be certain everyone has a complete understanding
of where the company stands today, and what the future looks like at the
current time.
Here's where we were up to today:
-
Up until today, there were a total of
123 franchises sold.
-
Of the 123, 35 are open and operational,
4 are under construction, and 5 new leases have been signed and are going
through the permitting phase. The real estate division is seeking out other
locations all over the country right now.
-
One company owned store which doubles
as a franchise training facility is operational now, making the total number
of stores open today 36.
Today, SPKL announced it has
acquired 4 of its franchise stores, and converted them into corporate stores.
These are not new stores. This move changes the mix, and dramatically affects
the company's top line. Here is the current mix:
-
119 franchises sold
-
5 company owned stores opened an operational
-
31 franchises opened and operational
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2 company owned stores under construction,
which will bring the total to 7 over the next several months.
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88 more franchises to open, 4 currently
under construction, and 5 under lease preconstruction. Therefore, there
are 78 more locations to find over the next couple of years, a number which
will go up as more franchisees sign on.
Buying out four of the early stage units
is a great move on the company's part. As CEO Marc Geman states in today's
news, the revenues from company owned stores to SPKL are 20 times
as high as franchise revenues, and profits are greater.
This move benefits shareholders in
several ways. First and foremost, the top line moves up quite dramatically.
Assuming the average revenue per store is about $650,000, 5 stores equals
$2.6 million in annual revenues, or $650,000 per quarter.
Each franchise generates roughly
$50,000 in annual revenues, so the current royalty revenue stream should
be about $1.55 million, or $390k quarterly.
One can also sprinkle in franchise
fees which are booked as stores open. Therefore, SPKL's Q2 revenue
run rate, as the company stands today, should be somewhere in the $1
million range, or $4 million annually. This might not
seem like a huge number, but it will be compared to about $350k from the
same quarter last year. Therefore, the top line will be 3 to 4 times the
level it was one year ago.
Here's what to expect: Top line year
end numbers will not show any great improvements over the previous year,
but the balance sheet, especially the cash, will be greatly improved. The
first big top line improvements will come in Q1, and it is now a certainty
those improvements will continue into Q2. The bottom line should start
to improve considerably throughout the second half of '08 as many of the
costs associated with being public in the early stage are absorbed in the
financials.
Here's where we are with the stock:
As you can see, the triangle continues
to extend to its apex. Early in February, the stock was bumping up against
the top line. Now it is bumping along the bottom line within the same range.
As I have said in the past, the recent
slight downturn in price is probably directly related to the recent effectiveness
of the registration statement and a little excess supply hitting the market.
It's not a lot of stock, but enough to keep the stock headed down a penny
or two each day. It's really the absence of buyers that are affecting the
price, as the microcap switch is currently in the "off position".
SPKL is a bit of an enigma
right now in that the company is doing just great, but the stock is languishing.
Technically, I feel the stock is vulnerable to slowly grinding down into
the $.95 to $1.05 range.
The upside here is unlimited. On
its current course, I believe the stock will eventually trade to $3
to $4. Very short term, its tough to say. It seems SPKL comes
out with evidence of substantive positive developments nearly every week.
One of these days, the stock could just turn around and break out.
If you can visualize 100 stores open
and 400 in development, it's awfully easy to hold on to, accumulate more,
and be patient.
Here is the complete text of today's
news for your review:
| Press Release Source:
Spicy Pickle Franchising, Inc.
Spicy Pickle(TM) Acquires
4 Locations From Franchisees
Wednesday February 27,
4:10 pm ET
Accelerates Growth of Company Owned
Restaurant Program
DENVER, CO--(MARKET WIRE)--Feb
27, 2008 -- Spicy Pickle(TM) fast casual restaurants (OTC BB:SPKL.OB -
News) announced today it has recently acquired four locations from former
franchisees. Three of the restaurants are in the Denver area at the following
locations:
10320 Federal Boulevard,
Federal Heights Plaza #200, Federal Heights, CO, 80260
8923 E. Union Avenue,
Greenwood Village, CO, 80111
2043 S. University Boulevard,
Denver, CO, 80210
The fourth is located
in Fort Collins, Colorado at 123 College Avenue, 1F, Ft. Collins, CO, 80524.
The acquisition of these
4 restaurants brings the current company owned restaurant total to 5. Two
others are under construction, one in Ft. Collins and the other in the
Denver area, with opening target dates in late spring or early summer,
bringing the current total of company owned restaurants to 7.
Marc Geman, CEO of Spicy
Pickle Franchising, Inc., commented: "We raised capital in mid December
primarily earmarked for the expansion of our company owned restaurant program.
The acquisition of these existing restaurants allows us to ramp up this
program at a more rapid pace."
Furthermore, Mr. Geman
stated: "As is the case with many new franchise companies we began with
less experienced franchisees in our local market where the first restaurants
were located. As our concept gained recognition we attracted franchisees
that have the capability to develop multiple restaurants in a given territory.
There are tremendous efficiencies of multiple unit ownership in a market,
such as availability of trained personnel, coordinated marketing efforts,
efficiences of product procurement and communications. We believe that
these same efficiencies apply to corporate operations of restaurants, especially
in Colorado where we have the infrastructure in place. Our goal in the
corporate restaurant program is both economic and operational. Ownership
of corporate restaurants will give us an opportunity to fine tune and test
our menu, operations and procedures before using them system wide with
all of our franchisees.
By acquiring these four
restaurants from our early franchisees, we fast track the growth of performing
assets and deliver very significant top line growth. As owner we reflect
revenue from restaurant operations, which is a 20 fold increase over the
royalty we show when the restaurant is franchised. We have the infrastructure
in place to manage multiple restaurants. These new locations insure 2nd
quarter revenues that will be substantially higher than the same reporting
period in 2007."
Mr. Geman said, "In order
to be successful we need to grow both our corporate and franchise businesses
side by side, gaining recognition and developing a following. The recent
lease signings and corporate restaurant developments continue that momentum.
There is nothing complicated about what we need to do. We serve great food
and stress customer service. As long as we continue to do that and find
the right locations our growth will be steady and continuous."
About Spicy Pickle(TM):
Founded in 1999, Spicy
Pickle Franchising, Inc. (OTC BB:SPKL.OB - News) serves high quality meats
and fine artisan breads, baked fresh daily, along with a wide choice of
eight different cheeses, twenty-two different toppings, and fourteen proprietary
spreads to create healthy and delicious panini and sub sandwiches with
flavors from around the world. As a leading "fast-casual" concept, Spicy
Pickle(TM) offers menu items that are far beyond traditional fast food
-- but without the price point of casual dining. The hallmark of a Spicy
Pickle(TM) restaurant is quality, service and an enjoyable atmosphere.
The company is headquartered in Denver, Colorado, with restaurants open
or under construction across 16 states and many more in development nationwide.
For more about Spicy Pickle(TM), including franchise information and inquiries,
visit http://www.spicypickle.com.
Forward-Looking Statements:
Certain statements in
this press release, including statements regarding the number of restaurants
we intend to open, are forward-looking statements. We use words such as
"anticipate," "believe," "could," "should," "estimate," "expect," "intend,"
"may," "predict," "project," "target," and similar terms and phrases, including
references to assumptions, to identify forward-looking statements. The
forward-looking statements in this press release are based on information
available to us as of the date any such statements are made and we assume
no obligation to update these forward-looking statements. These statements
are subject to risks and uncertainties that could cause actual results
to differ materially from those described in the statements. These risks
and uncertainties include, but are not limited to, the following: factors
that could affect our ability to achieve and manage our planned expansion,
such as the availability of a sufficient number of suitable new restaurant
sites and the availability of qualified franchisees and employees; risks
relating to our expansion into new markets; the risk of food-borne illnesses
and other health concerns about our food products; changes in the availability
and costs of food; changes in consumer preferences, general economic conditions
or consumer discretionary spending; the impact of federal, state or local
government regulations relating to our franchisees and employees, and the
sale of food or alcoholic beverages; the impact of litigation; our ability
to protect our name and logo and other proprietary information; the potential
effects of inclement weather; the effect of competition in the restaurant
industry; and other risk factors described from time to time in our SEC
reports.
Contact:
COMPANY CONTACT:
Marc Geman
CEO
Spicy Pickle Franchising, Inc.
303-951-2530
Email Contact
Source: Spicy Pickle
Franchising, Inc. |
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independent electronic publication committed to providing our readers with
factual information on selected publicly traded companies. All companies
are chosen on the basis of certain financial analysis and other pertinent
criteria with a view toward maximizing the upside potential for investors
while minimizing the downside risk, whenever possible. Moreover, as detailed
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To the degrees enumerated herein, this newsletter should not be regarded
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Go
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for Trading Alerts. Larry Isen, the editor and publisher of the OTC Journal,
through various entities he controls, has purchased 1,200,441 shares of
Spicy Pickle at an average cost of $.2125 per share. These purchases were
made in Spicy Pickle private offerings. The aforementioned purchases were
made between August of 2005 and August of 2006. On 12/15/07, on entity
controlled by Larry Isen participated in an additional financing wherein
12 shares of convertible preferred, converting at $.85 into 120,000 shares
and 90,000 warrants with an exercise price of $1.60 were purchased. In
addition, Larry Isen has received 785,000 shares of Spicy Pickle common
stock for consulting services. In addition, MarketByte LLC, an entity controlled
by Larry Isen, has received a fee of $30,000 cash, and 300,000 newly issued
restricted shares for coverage of Spicy Pickle. TGR Group LLC, the publisher
of the Small Cap Network, has received $30,000 and 300,000 newly issued
restricted shares for coverage of Spicy Pickle. Mr. Isen is an affiliate
of TGR Group. In addition, two other individuals affiliated with TGR Group
have purchased a total of 300,000 shares at $.25 per share and received
an additional 70,000 for consulting services.
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