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Newsletter
  February 27, 2008  
  Volume IX, Issue 15  
Home Page : www.otcjournal.com
Email Questions or Comments To: editor@otcjournal.com

To OTC Journal Members:
 

  Comments in the BLOG  

I hope at least of few of you followed my weekend trade and took a shot at my suggested option trade on the Time Warner (NYSE: TWX) calls. I bought first thing Monday morning, and closed out yesterday with a one day $1,000 profit on a $6500 investment. That's 15.3% in one day, or 5600% on an annualized basis, which is of course an absurd way to look at it. I also closed out a position I opened last week in QQQQ calls for a $1700 investment on $8200.

While we continue to flounder in this anemic microcap environment, I will continue to offer up these high risk, short term trading ideas for your entertainment and hopefully profit. As I pointed out last weekend, you can get notification of these ideas by using the RSS feeds, and/or keeping an eye on the Short Term Trades section in the BLOG.
 

Pickle Buys Back Four Units: Equates To 20 Fold Top Line Increase

I have received very positive feedback from OTC Journal members of late, commenting that we are really onto something with Spicy Pickle. I feel  most investors are prepared to accept the recent anemic trading volume as a consequence of a Bear Market, and are focusing more on the company's successive corporate developments as their cue to stay engaged.

To that end, Spicy Pickle was out today with another very substantive event which changes the landscape of future financial performance in a very positive way. 

I am going to provide a fairly long explanation, as I want to be certain everyone has a complete understanding of where the company stands today, and what the future looks like at the current time.

Here's where we were up to today:

  • Up until today, there were a total of 123 franchises sold.
  • Of the 123, 35 are open and operational, 4 are under construction, and 5 new leases have been signed and are going through the permitting phase. The real estate division is seeking out other locations all over the country right now.
  • One company owned store which doubles as a franchise training facility is operational now, making the total number of stores open today 36.
Today, SPKL announced it has acquired 4 of its franchise stores, and converted them into corporate stores. These are not new stores. This move changes the mix, and dramatically affects the company's top line. Here is the current mix:
  • 119 franchises sold
  • 5 company owned stores opened an operational
  • 31 franchises opened and operational
  • 2 company owned stores under construction, which will bring the total to 7 over the next several months.
  • 88 more franchises to open, 4 currently under construction, and 5 under lease preconstruction. Therefore, there are 78 more locations to find over the next couple of years, a number which will go up as more franchisees sign on.
Buying out four of the early stage units is a great move on the company's part. As CEO Marc Geman states in today's news, the revenues from company owned stores to SPKL are 20 times as high as franchise revenues, and profits are greater. 

This move benefits shareholders in several ways. First and foremost, the top line moves up quite dramatically. Assuming the average revenue per store is about $650,000, 5 stores equals $2.6 million in annual revenues, or $650,000 per quarter.

Each franchise generates roughly $50,000 in annual revenues, so the current royalty revenue stream should be about $1.55 million, or $390k quarterly. 

One can also sprinkle in franchise fees which are booked as stores open. Therefore, SPKL's Q2 revenue run rate, as the company stands today, should be somewhere in the $1 million range, or $4 million annually. This might not seem like a huge number, but it will be compared to about $350k from the same quarter last year. Therefore, the top line will be 3 to 4 times the level it was one year ago.

Here's what to expect: Top line year end numbers will not show any great improvements over the previous year, but the balance sheet, especially the cash, will be greatly improved. The first big top line improvements will come in Q1, and it is now a certainty those improvements will continue into Q2. The bottom line should start to improve considerably throughout the second half of '08 as many of the costs associated with being public in the early stage are absorbed in the financials.

Here's where we are with the stock:

As you can see, the triangle continues to extend to its apex. Early in February, the stock was bumping up against the top line. Now it is bumping along the bottom line within the same range.

As I have said in the past, the recent slight downturn in price is probably directly related to the recent effectiveness of the registration statement and a little excess supply hitting the market. It's not a lot of stock, but enough to keep the stock headed down a penny or two each day. It's really the absence of buyers that are affecting the price, as the microcap switch is currently in the "off position". 

SPKL is a bit of an enigma right now in that the company is doing just great, but the stock is languishing. Technically, I feel the stock is vulnerable to slowly grinding down into the $.95 to $1.05 range.

The upside here is unlimited. On its current course, I believe the stock will eventually trade to $3 to $4. Very short term, its tough to say. It seems SPKL comes out with evidence of substantive positive developments nearly every week. One of these days, the stock could just turn around and break out.

If you can visualize 100 stores open and 400 in development, it's awfully easy to hold on to, accumulate more, and be patient.

Here is the complete text of today's news for your review:
 

Press Release Source: Spicy Pickle Franchising, Inc.

Spicy Pickle(TM) Acquires 4 Locations From Franchisees

Wednesday February 27, 4:10 pm ET

Accelerates Growth of Company Owned Restaurant Program

DENVER, CO--(MARKET WIRE)--Feb 27, 2008 -- Spicy Pickle(TM) fast casual restaurants (OTC BB:SPKL.OB - News) announced today it has recently acquired four locations from former franchisees. Three of the restaurants are in the Denver area at the following locations:

10320 Federal Boulevard, Federal Heights Plaza #200, Federal Heights, CO, 80260
8923 E. Union Avenue, Greenwood Village, CO, 80111
2043 S. University Boulevard, Denver, CO, 80210

The fourth is located in Fort Collins, Colorado at 123 College Avenue, 1F, Ft. Collins, CO, 80524.

The acquisition of these 4 restaurants brings the current company owned restaurant total to 5. Two others are under construction, one in Ft. Collins and the other in the Denver area, with opening target dates in late spring or early summer, bringing the current total of company owned restaurants to 7.

Marc Geman, CEO of Spicy Pickle Franchising, Inc., commented: "We raised capital in mid December primarily earmarked for the expansion of our company owned restaurant program. The acquisition of these existing restaurants allows us to ramp up this program at a more rapid pace."

Furthermore, Mr. Geman stated: "As is the case with many new franchise companies we began with less experienced franchisees in our local market where the first restaurants were located. As our concept gained recognition we attracted franchisees that have the capability to develop multiple restaurants in a given territory. There are tremendous efficiencies of multiple unit ownership in a market, such as availability of trained personnel, coordinated marketing efforts, efficiences of product procurement and communications. We believe that these same efficiencies apply to corporate operations of restaurants, especially in Colorado where we have the infrastructure in place. Our goal in the corporate restaurant program is both economic and operational. Ownership of corporate restaurants will give us an opportunity to fine tune and test our menu, operations and procedures before using them system wide with all of our franchisees.

By acquiring these four restaurants from our early franchisees, we fast track the growth of performing assets and deliver very significant top line growth. As owner we reflect revenue from restaurant operations, which is a 20 fold increase over the royalty we show when the restaurant is franchised. We have the infrastructure in place to manage multiple restaurants. These new locations insure 2nd quarter revenues that will be substantially higher than the same reporting period in 2007."

Mr. Geman said, "In order to be successful we need to grow both our corporate and franchise businesses side by side, gaining recognition and developing a following. The recent lease signings and corporate restaurant developments continue that momentum. There is nothing complicated about what we need to do. We serve great food and stress customer service. As long as we continue to do that and find the right locations our growth will be steady and continuous."

About Spicy Pickle(TM):

Founded in 1999, Spicy Pickle Franchising, Inc. (OTC BB:SPKL.OB - News) serves high quality meats and fine artisan breads, baked fresh daily, along with a wide choice of eight different cheeses, twenty-two different toppings, and fourteen proprietary spreads to create healthy and delicious panini and sub sandwiches with flavors from around the world. As a leading "fast-casual" concept, Spicy Pickle(TM) offers menu items that are far beyond traditional fast food -- but without the price point of casual dining. The hallmark of a Spicy Pickle(TM) restaurant is quality, service and an enjoyable atmosphere. The company is headquartered in Denver, Colorado, with restaurants open or under construction across 16 states and many more in development nationwide. For more about Spicy Pickle(TM), including franchise information and inquiries, visit http://www.spicypickle.com.

Forward-Looking Statements:

Certain statements in this press release, including statements regarding the number of restaurants we intend to open, are forward-looking statements. We use words such as "anticipate," "believe," "could," "should," "estimate," "expect," "intend," "may," "predict," "project," "target," and similar terms and phrases, including references to assumptions, to identify forward-looking statements. The forward-looking statements in this press release are based on information available to us as of the date any such statements are made and we assume no obligation to update these forward-looking statements. These statements are subject to risks and uncertainties that could cause actual results to differ materially from those described in the statements. These risks and uncertainties include, but are not limited to, the following: factors that could affect our ability to achieve and manage our planned expansion, such as the availability of a sufficient number of suitable new restaurant sites and the availability of qualified franchisees and employees; risks relating to our expansion into new markets; the risk of food-borne illnesses and other health concerns about our food products; changes in the availability and costs of food; changes in consumer preferences, general economic conditions or consumer discretionary spending; the impact of federal, state or local government regulations relating to our franchisees and employees, and the sale of food or alcoholic beverages; the impact of litigation; our ability to protect our name and logo and other proprietary information; the potential effects of inclement weather; the effect of competition in the restaurant industry; and other risk factors described from time to time in our SEC reports.

Contact:
     COMPANY CONTACT:
     Marc Geman
     CEO
     Spicy Pickle Franchising, Inc.
     303-951-2530
     Email Contact 

Source: Spicy Pickle Franchising, Inc.

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The OTC Journal Newsletter is an independent electronic publication committed to providing our readers with factual information on selected publicly traded companies. All companies are chosen on the basis of certain financial analysis and other pertinent criteria with a view toward maximizing the upside potential for investors while minimizing the downside risk, whenever possible. Moreover, as detailed below, this publication accepts compensation from certain of the companies which it features. Likewise, this newsletter is owned by MarketByte, LLC. To the degrees enumerated herein, this newsletter should not be regarded as an independent publication.

Go Here to view our compensation on every company we have ever covered, or visit the following web address: http://www.otcjournal.com/disclosure/compensation/section/profile/ for our full profiles and http://www.otcjournal.com/disclosure/compensation/section/alert/ for Trading Alerts. Larry Isen, the editor and publisher of the OTC Journal, through various entities he controls, has purchased 1,200,441 shares of Spicy Pickle at an average cost of $.2125 per share. These purchases were made in Spicy Pickle private offerings. The aforementioned purchases were made between August of 2005 and August of 2006. On 12/15/07, on entity controlled by Larry Isen participated in an additional financing wherein 12 shares of convertible preferred, converting at $.85 into 120,000 shares and 90,000 warrants with an exercise price of $1.60 were purchased. In addition, Larry Isen has received 785,000 shares of Spicy Pickle common stock for consulting services. In addition, MarketByte LLC, an entity controlled by Larry Isen, has received a fee of $30,000 cash, and 300,000 newly issued restricted shares for coverage of Spicy Pickle. TGR Group LLC, the publisher of the Small Cap Network, has received $30,000 and 300,000 newly issued restricted shares for coverage of Spicy Pickle. Mr. Isen is an affiliate of TGR Group. In addition, two other individuals affiliated with TGR Group have purchased a total of 300,000 shares at $.25 per share and received an additional 70,000 for consulting services.

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OTCJ: Chu On This
December 16, 2008

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