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  April 22, 2008  
  Volume IX, Issue 29  
Home Page : www.otcjournal.com
Email Questions or Comments To: editor@otcjournal.com

To OTC Journal Members:
 

Spicy (OTC BB: SPKL) Hits Michigan

Fresh off last week's first open forum conference call, Spicy Pickle is out with more substantive news. The stock has begun a rebound phase, but clearly is not ready to simply rocket up the charts. It's not that kind of market environment, so it's hardly surprising. However, persistence breaks down resistance, and it seems to me SPKL is destined to breech the $1 market and stay there in fairly short order. Maybe it will be stable in the .90's this week, and head higher with further developments.

Today, just after the market closed, SPKL announced their Michigan franchisee has signed two leases for its first two locations, and both should be open and operating sometime this summer.

The first will be located in Kalamazoo- the other in Portage. Addresses can be found in the press release below for those who might live in the area and wish to check out these locations. Any feedback would be appreciated- just send my your observations to editor@otcjournal.com

One of the questions I had from interested parties concerned the timetable for Michigan. Sir- today, your question is answered.

Last week was a good one for SPKL shareholders as the stock really start to behave better in a very tough environment. The day after last week's conference call, SPKL notched the highest volume day of 2008 once investors learned the company was reporting nearly 5% same store sales growth- it's one of the few restaurant chains to achieve quarterly growth in a recessionary environment.

The Michigan franchisee is a very experienced restaurateur who has successfully developed and sold off two other franchise concepts in recent years. The parent company feels this particular franchisee will develop its market quite rapidly.

The stock has clearly entered into a new "accumulation" phase. It traded up beautifully last week on accelerating volume, with the price breaking back temporarily above the $1 level last Thursday. As the volume has declined, the stock has drifted down to a very reasonable entry level for those who missed the first run. This stock is now under accumulation again, as the higher volume days are the up days, and the down days have much lower volume.

I call this the "Whew" phase. As investors watch the stock drop unreasonably last month, many wished they had sold before the drop. As the price improves, they say "whew" to themselves, and then sell on the rebound. 

In light of the corporate progress, this is a bit short sighted in my view. Perhaps you sold it at $1, and you now feel like you know what you are doing. However, the next volume surge could take it above that level and higher. You might have squandered an opportunity to make some real money.

In my personal view, the stock is a strong buy now.

Here is the complete text of today's news for your review:
 

Press Release Source: Spicy Pickle Franchising, Inc.

Spicy Pickle(TM) Announces First Two Michigan Leases

Tuesday April 22, 4:22 pm ET

First Two of Ten Locations Scheduled to Open This Summer in Kalamazoo and Portage

DENVER, CO--(MARKET WIRE)--Apr 22, 2008 -- Spicy Pickle(TM) fast casual restaurants (OTC BB:SPKL.OB - News) announced today its Michigan franchisee has signed leases for the first two Spicy Pickle(TM) restaurants of a ten restaurant commitment in their area.

The first restaurant will be located in Portage, MI in the Woodbridge Shopping Center at 3774 W. Centre Ave. The second restaurant will be located at 4500 W. Main St., Kalamazoo, MI in a space formerly occupied by a pizza concept.

Marc Geman, CEO of Spicy Pickle Franchising, Inc., commented: "We knew that our developer in Michigan had the infrastructure in place to move forward quickly. They have been in the area for a long time and successfully operated other concepts. Therefore, they know the real estate market and already have the operations and marketing to expand quickly.

"The two restaurants should open this summer. One was formally occupied by another restaurant concept and will have some of the tenant improvement in place that is needed. The other will be a typical build-out. Terry Henderson and Tiffany Cornelius are very experienced franchisees and we have every confidence that these first two of ten restaurants will be very successful.

"We continue to be able to find good locations and open restaurants even in this tough economy. Our current slate of experienced multi-unit developers will continue to pursue their business interests in good times and bad. We will be able to continue to open restaurants which will help promote the brand and attract new multi-unit developers."

About Spicy Pickle(TM):

Founded in 1999, Spicy Pickle Franchising, Inc. (OTC BB:SPKL.OB - News) serves high quality meats and fine artisan breads, baked fresh daily, along with a wide choice of eight different cheeses, twenty-two different toppings, and fourteen proprietary spreads to create healthy and delicious panini and sub sandwiches with flavors from around the world. As a leading "fast-casual" concept, Spicy Pickle(TM) offers menu items that are far beyond traditional fast food -- but without the price point of casual dining. The hallmark of a Spicy Pickle(TM) restaurant is quality, service and an enjoyable atmosphere. The company is headquartered in Denver, Colorado, with restaurants open or under construction across 16 states and many more in development nationwide. To find out more about Spicy Pickle (OTC BB:SPKL.OB - News), visit our website at www.spicypickle.com/.

Forward-Looking Statements:

Certain statements in this press release, including statements regarding the number of restaurants we intend to open, are forward-looking statements. We use words such as "anticipate," "believe," "could," "should," "estimate," "expect," "intend," "may," "predict," "project," "target," and similar terms and phrases, including references to assumptions, to identify forward-looking statements. The forward-looking statements in this press release are based on information available to us as of the date any such statements are made and we assume no obligation to update these forward-looking statements. These statements are subject to risks and uncertainties that could cause actual results to differ materially from those described in the statements. These risks and uncertainties include, but are not limited to, the following: factors that could affect our ability to achieve and manage our planned expansion, such as the availability of a sufficient number of suitable new restaurant sites and the availability of qualified franchisees and employees; risks relating to our expansion into new markets; the risk of food-borne illnesses and other health concerns about our food products; changes in the availability and costs of food; changes in consumer preferences, general economic conditions or consumer discretionary spending; the impact of federal, state or local government regulations relating to our franchisees and employees, and the sale of food or alcoholic beverages; the impact of litigation; our ability to protect our name and logo and other proprietary information; the potential effects of inclement weather; the effect of competition in the restaurant industry; and other risk factors described from time to time in our SEC reports.

Contact:

     COMPANY CONTACT:
     Marc Geman
     CEO
     Spicy Pickle Franchising, Inc.
     303-951-2530
     Email Contact 

Source: Spicy Pickle Franchising, Inc.

 
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Disclaimer
The OTC Journal Newsletter is an independent electronic publication committed to providing our readers with factual information on selected publicly traded companies. All companies are chosen on the basis of certain financial analysis and other pertinent criteria with a view toward maximizing the upside potential for investors while minimizing the downside risk, whenever possible. Moreover, as detailed below, this publication accepts compensation from certain of the companies which it features. Likewise, this newsletter is owned by MarketByte, LLC. To the degrees enumerated herein, this newsletter should not be regarded as an independent publication.

Go Here to view our compensation on every company we have ever covered, or visit the following web address: http://www.otcjournal.com/disclosure/compensation/section/profile/ for our full profiles and http://www.otcjournal.com/disclosure/compensation/section/alert/ for Trading Alerts. Larry Isen, the editor and publisher of the OTC Journal, through various entities he controls, has purchased 1,200,441 shares of Spicy Pickle at an average cost of $.2125 per share. These purchases were made in Spicy Pickle private offerings. The aforementioned purchases were made between August of 2005 and August of 2006. On 12/15/07, on entity controlled by Larry Isen participated in an additional financing wherein 12 shares of convertible preferred, converting at $.85 into 120,000 shares and 90,000 warrants with an exercise price of $1.60 were purchased. In addition, Larry Isen has received 785,000 shares of Spicy Pickle common stock for consulting services. In addition, MarketByte LLC, an entity controlled by Larry Isen, has received a fee of $30,000 cash, and 300,000 newly issued restricted shares for coverage of Spicy Pickle. TGR Group LLC, the publisher of the Small Cap Network, has received $30,000 and 300,000 newly issued restricted shares for coverage of Spicy Pickle. Mr. Isen is an affiliate of TGR Group. In addition, two other individuals affiliated with TGR Group have purchased a total of 300,000 shares at $.25 per share and received an additional 70,000 for consulting services.

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