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Newsletter
  February 20, 2008  
  Volume IX, Issue 14  
Home Page : www.otcjournal.com
Email Questions or Comments To: editor@otcjournal.com

To OTC Journal Members:
 

  Comments in the BLOG  

There was one new BLOG posting for your review this week. Yesterday, about mid way through the trading day, I suggested those who were looking for a rebound in TTGLE on some long awaited positive developments should go ahead and consider trading out of their positions. Crazy stuff can happen in this kind of market, and as it turns out there was an easy double in the stock if you had the courage to buy when it hit the new multi year all time low of just under $.30. If you are still in the stock, you now should be holding it with a long term perspective in the hopes they can rebuild what they had already achieved, and then move on from there.

TTGLE might become very interesting as a trading opportunity. The company has now bought back 1.27 million shares out of the open market, and this must have reduced the public float by at least 10% if not more. If they continue on this path, there will be fewer shares in the public float, which could lead to more volatile swings- both up and down. If they successfully move forward with their plan to spit in two four different pub cos, and dividend out a bunch of shares, there might be some interesting trading swings in the stock price. Stand by for further developments.

The BLOG is your opportunity to ask questions and offer comments. I will make an effort to answer every legitimate question. If I don't know the answer, I will contact the management and get the answer. Alternatively, if you have questions you don't want publicly displayed, you can always email me directly at editor@otcjournal.com. If you submit a comment or question, it will not appear on the site until I have responded.

To use the BLOG, simply go to the home page at www.otcjournal.com - the BLOG scrolls down from the upper right hand corner. The most current journal entries appear on the right hand side of you screen. Check back frequently for updates particularly when stocks are moving to overbought or oversold levels in volatile markets.
 

Pickle Bermuda Triangle Extends as Franchisees Ink Five New Locations

Shares of Spicy Pickle gave a little ground this week as the stock drifted back down to the bottom of its ever extending Bermuda Triangle. 

Today, just after the market closed, SPKL announced that franchisees have signed leases for five new locations- three of which are in states that don't have a store- yet. As CEO Marc Geman points out in the press release, nearly every state that got a first location ended up with one or more additional locations. First stores tend to act as a foothold for expansion.

Brooklyn NY, Ocala FL, and Norman OK are all going to have Spicy Pickle locations. San Diego is getting a second store, and Austin is getting its third. San Diego and Norman are expected to open in late spring, and the other three will be summer openings.

The Brooklyn store will be the first in the NY Metro area, which is a very important strategic move for the company. There's a value added component beyond just one more store. The NY Metro area support a very large number of additional stores. On the more intangible side, this will give investors, investment bankers, m&a specialists, and a whole raft of other important figures the opportunity to try the food. Many people who have an interest in small stocks who try the food become shareholders. The Brooklyn store could become a milestone in the company's development.

As I was thinking about today's news, I couldn't help but mentally fast forward to a time when the company will have 100 locations open and who knows how many more in development. I wonder what price the stock will be trading at when it happens, and how many shares anyone who is reading this coverage will own?- myself included. It's worth asking yourself if you can mentally commit to holding this stock for another two years and seeing where we end up. It will be an interesting journey. The overall stock market environment is making it a bumpy road, but it should lead to a rewarding destination.

These five leases will end up as new stores, and there are a number of others in development. SPKL does not announce new locations until leases are actually signed, but there is a lot more going on at the company. By the back half of 2008, SPKL will probably be opening 3 to 4 new stores per month.

On to the chart. As you can see, the SPKL Bermuda triangle is continuing to extend, with the stock now bumping along the bottom towards the ever narrowing apex.

There seems to be a bit of supply hitting the market these days, and the wide spread volume shortage has the sellers winning by a very small margin right now. This is hardly surprising against the back drop of this Bear Market. 

In the last two weeks the registration statement covering the shares underlying the December $6 million financing have become free trading. About 7 million new shares are now eligible to be free trading with a cost basis of $.85. Technically, this potential supply could be a bit of a negative in the very short term- which spells opportunity for you.

It's worth noting that 2 of the company's independent board members participated in this financing to the tune of $1.3 million- probably not for a lousy $.30 gain.

If supply outstrips demand for a brief time, the stock could possibly drift down into the $1.00 to $1.10 region. I can't see it trading much below there- it hardly seems worth selling $.85 stock for $1 in light of the upside over time.

On the other hand, today's five new lease signings is just this week's news. Who knows what's coming next week that could put a charge into the stock- SPKL seems to make a substantive announcement about every 10 days delivering real corporate progress. The company is certainly getting a lot of momentum.

Consider the following: How many shares will you own when the 100th store opens, and more importantly, where will the stock be trading? I can't wait to find out.

Here is the complete text of today's news for your review:
 

Press Release Source: Spicy Pickle Franchising, Inc.

Spicy Pickle(TM) Announces Five New Lease Signings for Franchise Locations

Wednesday February 20, 4:10 pm ET

New Locations Will Mark First Stores in Three New States

DENVER, CO--(MARKET WIRE)--Feb 20, 2008 -- Spicy Pickle(TM) fast casual restaurants (OTC BB:SPKL.OB - News) today announced five of its franchisees have recently signed leases for new locations.

Today's announcement marks Spicy Pickle's(TM) first locations in Florida, Oklahoma, and New York. The other two lease signings represent a second location in San Diego, California and a third location in Austin, Texas.

Spicy Pickle(TM) will enter the New York metro area with a Brooklyn store. Located at 143 Montague St., Brooklyn, NY 11201, this location is adjacent to the Federal Court House in Brooklyn, several Universities, and a number of large, white-collar office buildings.

Edmond, Oklahoma, just north of Oklahoma City, will be getting its first location. The Spicy Pickle(TM) restaurant will be located in Spring Creek Village at 1389 E 15th St., Edmond, Oklahoma 73013.

Florida will also be the recipient of its first location. The first Florida Spicy Pickle(TM) will open in the Northern Florida community of Ocala. The store will be found at the Market Street at Heathbrook, 4414 SW College Road #1020, Ocala, Florida, 34474.

The last two of the five new locations will mark the second San Diego, California store and the third Austin, Texas store.

The new San Diego location is just south of the Little Italy area and adjacent to the downtown financial district. The store is located in the Aperture Building at 1454 Union Street, San Diego, CA 92101.

The third Austin store is located at the 1890 Ranch at 1335 E Whitestone Blvd., Cedar Park, Texas, 78613.

The new locations in San Diego and Edmond are expected to open in the late spring. The other three new locations should open sometime in the early summer.

Marc Geman, CEO of Spicy Pickle(TM), commented, "We always try to be very careful about getting the right location, and this is particularly important for a first restaurant in a new area. Our hard work has paid off with these five leases which will bring the Spicy Pickle(TM) to three new states. Our restaurants have always generated additional interest in the area where they are located. We look forward to further expansion in Florida, Oklahoma and New York in the near future."

About Spicy Pickle(TM):

Founded in 1999, Spicy Pickle Franchising, Inc. (OTC BB:SPKL.OB - News) serves high quality meats and fine artisan breads, baked fresh daily, along with a wide choice of eight different cheeses, twenty-two different toppings, and fourteen proprietary spreads to create healthy and delicious panini and sub sandwiches with flavors from around the world. As a leading "fast-casual" concept, Spicy Pickle(TM) offers menu items that are far beyond traditional fast food -- but without the price point of casual dining. The hallmark of a Spicy Pickle(TM) restaurant is quality, service and an enjoyable atmosphere. The company is headquartered in Denver, Colorado, with restaurants open or under construction across 16 states and many more in development nationwide. For more about Spicy Pickle(TM), including franchise information and inquiries, visit http://www.spicypickle.com.

Forward-Looking Statements:

Certain statements in this press release, including statements regarding the number of restaurants we intend to open, are forward-looking statements. We use words such as "anticipate," "believe," "could," "should," "estimate," "expect," "intend," "may," "predict," "project," "target," and similar terms and phrases, including references to assumptions, to identify forward-looking statements. The forward-looking statements in this press release are based on information available to us as of the date any such statements are made and we assume no obligation to update these forward-looking statements. These statements are subject to risks and uncertainties that could cause actual results to differ materially from those described in the statements. These risks and uncertainties include, but are not limited to, the following: factors that could affect our ability to achieve and manage our planned expansion, such as the availability of a sufficient number of suitable new restaurant sites and the availability of qualified franchisees and employees; risks relating to our expansion into new markets; the risk of food-borne illnesses and other health concerns about our food products; changes in the availability and costs of food; changes in consumer preferences, general economic conditions or consumer discretionary spending; the impact of federal, state or local government regulations relating to our franchisees and employees, and the sale of food or alcoholic beverages; the impact of litigation; our ability to protect our name and logo and other proprietary information; the potential effects of inclement weather; the effect of competition in the restaurant industry; and other risk factors described from time to time in our SEC reports.
Contact:
     COMPANY CONTACT:
     Marc Geman
     CEO
     Spicy Pickle Franchising, Inc.
     303-951-2530
     Email Contact 

Source: Spicy Pickle Franchising, Inc.

 
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The OTC Journal Newsletter is an independent electronic publication committed to providing our readers with factual information on selected publicly traded companies. All companies are chosen on the basis of certain financial analysis and other pertinent criteria with a view toward maximizing the upside potential for investors while minimizing the downside risk, whenever possible. Moreover, as detailed below, this publication accepts compensation from certain of the companies which it features. Likewise, this newsletter is owned by MarketByte, LLC. To the degrees enumerated herein, this newsletter should not be regarded as an independent publication.

Go Here to view our compensation on every company we have ever covered, or visit the following web address: http://www.otcjournal.com/disclosure/compensation/section/profile/ for our full profiles and http://www.otcjournal.com/disclosure/compensation/section/alert/ for Trading Alerts. Larry Isen, the editor and publisher of the OTC Journal, through various entities he controls, has purchased 1,200,441 shares of Spicy Pickle at an average cost of $.2125 per share. These purchases were made in Spicy Pickle private offerings. The aforementioned purchases were made between August of 2005 and August of 2006. On 12/15/07, on entity controlled by Larry Isen participated in an additional financing wherein 12 shares of convertible preferred, converting at $.85 into 120,000 shares and 90,000 warrants with an exercise price of $1.60 were purchased. In addition, Larry Isen has received 785,000 shares of Spicy Pickle common stock for consulting services. In addition, MarketByte LLC, an entity controlled by Larry Isen, has received a fee of $30,000 cash, and 300,000 newly issued restricted shares for coverage of Spicy Pickle. TGR Group LLC, the publisher of the Small Cap Network, has received $30,000 and 300,000 newly issued restricted shares for coverage of Spicy Pickle. Mr. Isen is an affiliate of TGR Group. In addition, two other individuals affiliated with TGR Group have purchased a total of 300,000 shares at $.25 per share and received an additional 70,000 for consulting services.

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December 16, 2008

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