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Newsletter
  June 17, 2008  
  Volume IX, Issue 43  
Home Page : www.otcjournal.com
Email Questions or Comments To: editor@otcjournal.com

To OTC Journal Members:
 

The Short Reload: We're There

Here's an update for those of you who have been following my trade to make money by betting on what I believe is a corrective phase in the market. It's not complicated- it's simple. After a brutal January to March, the market simply steamed up the charts for two months without taking a break. I don't believe that type of move is sustainable against our current headwinds in the economy. I believe we need a correction to set the stage for the next leg north.

Here's a pretty complex chart of the way I see it setting up. I know there's lots of circles and arrows, but hang with me for the explanation. I'm betting the NDX, which is the index for the NASDAQ 100, has a date with lower levels. I don't believe the same upside exists for the DOW or S&P, as those indexes have already corrected.

Last week the market gave me a pretty good opportunity to close out my trade in QID when the NDX hit 1907. Alas, I was away from the computer, and missed the chance. Had I been where I belonged, I would have sold and waited to reload. It's amazing the way it went to the 1907 level just as set up on the chart.

The NDX has rebounded over the last 3 trading days, and I believe it is has given me another opportunity to get shorter. It has nearly found its way up to 2000, and just about completed a 61.8% move back to the upside of the drop from 2056 to 1908. This is my opportunity to go a little deeper.

I'm pretty sure the NDX has a date with 1908 again- the bigger question is whether it will give way, and 1816 will be the eventual target for this index. That's iffy, but could easily happen if oil continues to head higher.

I currently own 2,000 QID at $38.76- however, I did manage to scalp a $1600 profit on some options last week while in this trade, so I look at it more as if my cost basis were about $38.00. QID will go up if the NDX goes down on a 2 for 3 basis.

This morning, as the NDX approached the 2000 mark, I picked up 50 July 49 puts on QQQQ (the NDX ETF) at $1.45- total investment $7,200. Let's see if we have another date with 1908.
 

  Spicy Pickle (OTC BB: SPKL) Turns 41 and 13 On the Same Day  

Attention Oklahoma microcap investors. Your turn has come. From day one I have been saying- if you haven't had a chance to try the food at Spicy Pickle, you will eventually as the chain expands all over the country. If you live in Oklahoma, go treat yourself to lunch.

Usually, I show and image of a store. Let's do something different today. Here's a picture of the product- one of the grilled pannini sandwiches. The bread is a proprietary recipe, baked fresh everyday at each individual location. Yes, the pickle is spicy.

The meats and cheeses come from the same suppliers who deliver to Whole Foods. Very high end- no preservatives. I'm getting hungry just looking at the food. I've had it before. I you haven't, I suggest you give it a try. It's just fantastic.

As of today, the 41st store in the chain opened. Based on franchise commitments, there are about 90 more to open over the coming years. Today not only marks the opening of the 41st store, it also marks the 13th different state Spicy Pickles are now in. Considering it was only in the Denver area a few short years ago, that's a pretty remarkable achievement.

The theme for this idea remains the same- go try the food, and make your own judgment. After trying the food, if you believe as I do this chain will eventually be 500 stores, you can make a lot of money on this idea from its current levels.

The stock continues to behave as it has for the past two months. The last big volume surge happened when the company announced it's same store sales were up nearly 5% in Q1 over the previous year. I believe that's pretty remarkable in the current recessionary environment.

At some point, volume will return to this issue, and when it does the stock should be able to move up fairly easily. Long consolidation phases provide spring boards for higher levels when companies achieve growth.

SPKL's real estate division is currently looking for properties in about 10 different states. There are other opportunities in the company's path. It could be a quiet summer, or it could break out. A little early to call. 

In any case, the company continues to expand and open these annuities that pay forever, allowing for a very stable recurring revenue base. Why to know why? Go try the food.

Here's where you can go in Oklahoma starting today:
 

Press Release Source: Spicy Pickle Franchising, Inc.

Spicy Pickle(TM) Announces Grand Opening of 41st Spicy Pickle(TM) Restaurant

Tuesday June 17, 10:30 am ET

Location Marks 13th State and First in Oklahoma

DENVER, CO--(MARKET WIRE)--Jun 17, 2008 -- Spicy Pickle(TM) (OTC BB:SPKL.OB - News) fast-casual restaurants announced today the grand opening of its 41st restaurant at 1389 E. 115th Street in the Spring Creek Shopping Center in Edmond, Oklahoma. The new restaurant marks the 13th state for Spicy Pickle(TM) and the first location in Oklahoma. Spicy Pickle(TM), one of the hottest ideas in fast-casual food today, offers customers a wide variety of culinary-inspired subs and panini sandwiches, fresh and unique salad combinations, and Neapolitan-style thin crust Pizzetti pizzas -- all combined with warm and welcoming service and a comfortable local atmosphere. This location also offers a full range of catering services.

The phone number is 405 844-0091 and the fax is 405 844-0093. The email is pickle41@spicypickle.net. Hours are Monday-Saturday 11:00 AM - 9:00PM and Sunday 11:00 AM - 7:00 PM.

Marc Geman, CEO of Spicy Pickle Franchising, Inc., commented: "We are very pleased to open our first restaurant in Oklahoma which marks the 13th state to have a Spicy Pickle(TM) restaurant. Our Oklahoma franchisee purchased a 7 unit development and while it took some time to get this first restaurant open we are already looking for a second location for this franchisee. The first restaurant in Edmond is in a great demographic for our concept with both white collar daytime population as well as households with income levels that support our type of concept.

"Every time we open in a new area we are able to generate interest in our concept through customers trying our food and through local store marketing efforts that bring attention to our new presence. We hope, like in other areas, we will now see additional interest in the Oklahoma market and will be able to continue expansion in that state."

About Spicy Pickle(TM):

Founded in 1999, Spicy Pickle Franchising, Inc. (OTC BB:SPKL.OB - News) serves high quality meats and fine artisan breads, baked fresh daily, along with a wide choice of eight different cheeses, twenty-two different toppings, and fourteen proprietary spreads to create healthy and delicious panini and sub sandwiches with flavors from around the world. As a leading "fast-casual" concept, Spicy Pickle(TM) offers menu items that are far beyond traditional fast food -- but without the price point of casual dining. The hallmark of a Spicy Pickle(TM) restaurant is quality, service and an enjoyable atmosphere. The company is headquartered in Denver, Colorado, with restaurants open or under construction across 16 states and many more in development nationwide. To find out more about Spicy Pickle (OTC BB:SPKL.OB - News), visit our website at www.spicypickle.com/.

Forward-Looking Statements:

Certain statements in this press release, including statements regarding the number of restaurants we intend to open, are forward-looking statements. We use words such as "anticipate," "believe," "could," "should," "estimate," "expect," "intend," "may," "predict," "project," "target," and similar terms and phrases, including references to assumptions, to identify forward-looking statements. The forward-looking statements in this press release are based on information available to us as of the date any such statements are made and we assume no obligation to update these forward-looking statements. These statements are subject to risks and uncertainties that could cause actual results to differ materially from those described in the statements. These risks and uncertainties include, but are not limited to, the following: factors that could affect our ability to achieve and manage our planned expansion, such as the availability of a sufficient number of suitable new restaurant sites and the availability of qualified franchisees and employees; risks relating to our expansion into new markets; the risk of food-borne illnesses and other health concerns about our food products; changes in the availability and costs of food; changes in consumer preferences, general economic conditions or consumer discretionary spending; the impact of federal, state or local government regulations relating to our franchisees and employees, and the sale of food or alcoholic beverages; the impact of litigation; our ability to protect our name and logo and other proprietary information; the potential effects of inclement weather; the effect of competition in the restaurant industry; and other risk factors described from time to time in our SEC reports.

Contact:

     COMPANY CONTACT:
     Dick Granieri
     Investor Relations
     Spicy Pickle Franchising, Inc.
     (866) 492-3888
     Email Contact 

Source: Spicy Pickle Franchising, Inc.

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Disclaimer
The OTC Journal Newsletter is an independent electronic publication committed to providing our readers with factual information on selected publicly traded companies. All companies are chosen on the basis of certain financial analysis and other pertinent criteria with a view toward maximizing the upside potential for investors while minimizing the downside risk, whenever possible. Moreover, as detailed below, this publication accepts compensation from certain of the companies which it features. Likewise, this newsletter is owned by MarketByte, LLC. To the degrees enumerated herein, this newsletter should not be regarded as an independent publication.

Go Here to view our compensation on every company we have ever covered, or visit the following web address: http://www.otcjournal.com/disclosure/compensation/section/profile/ for our full profiles and http://www.otcjournal.com/disclosure/compensation/section/alert/ for Trading Alerts. Larry Isen, the editor and publisher of the OTC Journal, through various entities he controls, has purchased 1,200,441 shares of Spicy Pickle at an average cost of $.2125 per share. These purchases were made in Spicy Pickle private offerings. The aforementioned purchases were made between August of 2005 and August of 2006. On 12/15/07, on entity controlled by Larry Isen participated in an additional financing wherein 12 shares of convertible preferred, converting at $.85 into 120,000 shares and 90,000 warrants with an exercise price of $1.60 were purchased. In addition, Larry Isen has received 785,000 shares of Spicy Pickle common stock for consulting services and has purchased 213,343 shares in the open market at an average cost of $.89 cents per share. In addition, MarketByte LLC, an entity controlled by Larry Isen, has received a fee of $30,000 cash, and 300,000 newly issued restricted shares for coverage of Spicy Pickle. TGR Group LLC, the publisher of the Small Cap Network, has received $30,000 and 300,000 newly issued restricted shares for coverage of Spicy Pickle. Mr. Isen is an affiliate of TGR Group. In addition, two other individuals affiliated with TGR Group have purchased a total of 300,000 shares at $.25 per share, 21,961 in the open market at $.76 per share and received an additional 70,000 for consulting services. Current positions of the aforementioned can be found at www.otcjournal.com and www.smallcapnetwork.com in the Spicy Pickle information section. 

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