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Newsletter
May 12, 2000
Volume III, Issue 37
Email : info@otcjournal.com
URL : http://www.otcjournal.com

To OTC Journal Members:

Today's profile is the first in a series of five that we will be bringing you over the next several months. Generally we like to release one new profile per month. Due to recent unfavorable market conditions, we have not released a profile since February 18th. The recent market turmoil has left many investors bleeding, but has also created some low risk entry levels for small stocks. Therefore, we will try to bring you one new idea every two to three weeks as long as these low prices prevail.

The market should experience some relief next week after the highly anticipated Fed rate hike. The economy might not be quite as overheated as investors have been expecting. PPI was lower than expected today, and retail sales were the same yesterday. This is why we decided to release this new profile now. If there is renewed interest in stocks, we want you in ahead of the crowd.

We believe that the worst of the bear market will be over by June. The Fed will probably raise interest rates several more times, with the last rate increase coming in August. There has never been an interest rate increase in the 4th Quarter of a Presidential Election Year. Inflation fears behind us will set the stage for the next Bull Market. If you have a six month time horizon on investments, you should be looking for opportunities in small stocks today. We believe you will be able to lock in substantial returns from today's levels before the end of the year.

The last comparable sell-off in small and micro cap stocks began in August 1999, and continued throughout early October of 99. During August and September both prices and volume were very low, which is exactly where we are today. From November to early March, we saw one of the greatest bull runs for small stocks we have ever seen. We believe history will repeat itself in the coming months.

Here is a quick review of our profile performance from October 1st through the beginning of March when we brought you two triples and an 8 bagger.

  • NetSol International (NASDAQ: NTWK). NetSol was $5.25 on October 1st, and now is trading at $38 for a nearly 8 fold return in 7 months.
  • Blue Zone (OTC BB: BLZNE) came out on November 12th at $5, and traded as high as $15.375 on March 8th.
  • Pawnbroker.com (OTC BB: PBRR) was released on December 10th at $7, and traded to a high of $17.875 on March 15th.
With the exception of NetSol, the recent market drop eradicated many of these great gains, but that has been true for nearly all stocks. For a complete up-to-date track record on every company we have profiled since the beginning of 1999, click here or go to the profile tracking button on our home page. We have never profiled a company, which did not trade above the profiled price.

The Internet Sector has been one of the hardest hit in this bear market. Many stocks are trading at 1/4 to 1/3 of their previous highs. We are taking the position that the Internet sector is a great place to look for lower risk entry levels right now. The use of the Internet is continuing to explode and recent surveys estimate that only 1 in 35 individuals worldwide is currently using the Internet. The estimated number of users grew from 26 million in December of 1995 to 163 million in April of 1999. Furthermore, an IDC study estimated that there will be 502 million users on the World Wide Web by 2003, triple of the current estimated number today. The Internet is continuing to be the engine for one of the fastest and most prolific growth models in modern history.

Common sense tells us Internet related companies will do extremely well over the immediate coming years. Look back at the growth of your own personal use of the Internet two years ago compared to today. If you're anything like us, your use of the Internet has grown dramatically.

This growth should not only continue, but accelerate dramatically. Our recent survey revealed to us that 68% of our members are still connecting to the Internet via dial-up modem.  Once these users have broadband internet access, it will revolutionize their experience to a whole new level.  High speed wireless connectivity is coming quickly, and people are now beginning to access the Internet for information and e-mail via digital cell phones and hand held Palm Pilots.

As we speak, "Thin Client" technology is being embraced with open arms. The technology is currently being provided and developed by many Application Service Providers (ASPs), which can serve up your personal operating system upon demand from any terminal throughout the world connected to the Internet. You will now have the ability to sit at any terminal with Internet access, log in with your password, and start working from your own personal desktop. You won't need a PC with software. You will be able to access any software over the network along with your personal files and use or modify them at will.

Large companies have already staked out their claim in the Internet universe. Yahoo! (NASDAQ: YHOO) was the early success story and remains the largest Internet community today. The media giants are now muscling their way into the Internet as they recognize they can leverage their brand names to create traffic. The AOL/Time Warner merger is a great combination. AOL has the audience. Time Warner has both the content and broad band technology via cable modem. They will be a dominant force in the future.  Go.com aligned itself with ABC and Disney to create their web community, and CBS has also staked its claim.

Now that the large companies are positioned for their piece of the massive Internet pie, there is substantial room for niche companies to provide Internet related products and services. If history repeats itself, the Internet revolution should follow the same pattern that evolved in the telecommunications revolution in the 80's and 90's. Niche companies successful in launching their businesses will create substantial profits for early stage investors, thus leading to prime takeover or merger candidates for the larger Internet conglomerates.

Therefore, our first profile after the recent crash is a niche player in the Internet e-commerce space, which is entering a huge emerging market with very little competition. They are described as a B2C business model, meaning they will be selling directly to consumers over the Internet.  They are well financed and should enjoy significant growth over coming quarters. This Company will build their infrastructure out over the next two quarters, launch a major advertising campaign, and look to have a prolific 2000 holiday season. The stock has pulled back to 50% of its recent highs, and the time to look at this company is now.
 

PhotoChannel Networks, Inc.
  • Photo Community Web Site: http://www.photochannel.com/
  • Stock Listing: Dual Listed on OTC BB: PHCHF and Montreal Canadian Exchange: PNI
  • Estimated Shares Issued and Outstanding: 24 million
  • Estimated Public Float: 12 million
  • Closing Price and Volume: $1.57 x $1.6875 on 159,700 (US Quote)/ $2.41 x $2.49 CND on 809,100 shares (Canandian Quote)
  •  Market Capitalization: $36 Million
  • 52 High and Low: $2.625/$.41 (US)
  • Click Here for a current stock chart (This page has both the US and Canadian Quote)
To understand the upside potential in PhotoChannel Networks, Inc., you first have to look at the market in which they intend to establish their business. 1% market penetration for this Company probably means a 10 fold increase in the stock, and there is no dominant competition standing in their way.

$15 Billion was spent on Photography in the U.S. in 1999.  It was spent in the following manner:

  • $2.55 Billion (17%) for Film
  • $1.5 Billion (10%) for Camera and Related Hardware
  • $6.3 Billion (42%) for Film Developing
Film Developing is a huge and growing industry.  Worldwide, the photography industry is estimated to be $100 Billion by 2002, and industry experts forecast 20% ($20 billion) will be in the Digital Category.

Although there are a number of emerging competitors getting into this market, the demographics for growth are compelling. Digital camera usage growth is expected to escalate from 8.3 million units in 1999 to 18.7 million units by 2002 worldwide. Currently there are approximately 400 million photographs uploaded onto the Internet and stored in photo processing servers.  It is estimated that this number will grow to 5.5 billion images by 2002.

The Main Stream media is starting to catch on to this growing phenomenon.  The March 20th Edition of Fortune Magazine contained a feature article entitled "The Internet's New Revolution In Photography". PhotoChannel.com is mentioned in the article as one of the new companies entering this business.  Click Here if you wish to read the article in Fortune's archives.
 

PhotoChannel's Service

Here's how it works.

  • Step 1: Take pictures with your digital camera.
  • Step 2: Put the floppy disk with the images in your computer (or hook your camera up to your computer).
  • Step 3: E-Mail the files to your account at www.photochannel.com.
  • Step 4: Pay a fee of $7.99 through your on-line account with Photochannel.
  • Step 5: Receive your 24 high quality prints in the mail the next day.
This service has all of the benefits the Internet has to offer. It is very easy and inexpensive. There is immediate gratification as your prints arrive as early as the next day.

More importantly, management assures us that gross margins will run 35% to 40% because of their low overhead cost structure.

Add-on sales are also an important part of the picture. Once transferred, customers have the ability to archive the pictures in their own personal on-line photo album. Slide shows similar to a Power Point presentations can be created. Via permitted access, friends and relatives can access each other's own personal online photo albums and order copies of their own prints.
 

PhotoChannel's Competitive Advantage

Processing prints from digital pictures is quite different from processing prints from regular film. Different processing equipment is required. Software is also a key component in developing digital pictures.

Most of the many new entrants into this market are merely marketing companies without the necessary technology to develop in-house. They outsource their developing services. However, PhotoChannel has the competitive advantage of owning its own state-of-the-art processing machines. They have purchased the Fuji Frontier Technology, which is considered to be the best technology available today for processing digital pictures. They will also be using Fuji paper, which they will be purchasing at a substantial volume discount.

They plan on having several processing points nationwide. The locations are being determined now, and are being chosen based on geographic proximity to regional branches of the U.S. Post Offices where delivery rates and efficiency will be most cost effective.

The U.S. corporate headquarters is now open in Stanford, CT, and expansion to other key cities is planned for this summer.  On-line developing services are supposed to be offered for the first time by the summer with other locations open and functioning by the critical holiday season.
 

Strategic Alliance

A second key competitive advantage is PhotoChannel's strategic relationship with ShopNow.com.  On November 16, 1999, PhotoChannel announced that ShopNow.com had made an equity investment in the company of $250,000, and would become their E-business solution partner.

This gives PhotoChannel the ability to market to the six million shoppers that are in the ShopNow.com database.

We also believe PhotoChannel's strategy of making ShopNow.com an equity partner in the company is extremely powerful.  ShopNow.com stands to make a substantial profit from their ownership in the company in addition to fees from e-commerce transactions.  This gives them the marketing horsepower they need right out of the gates.
 

Well Financed

The final condition required to meet the terms for financing was announced after the market closed today. Today's announcement concerning a licensing agreement was the last piece of the puzzle.  Funds for the financing have been in an escrow account awaiting certain conditions to be met. PhotoChannel has now met those conditions.

$15 million (CND) in equity financing will now be released out of the escrow account.  $5 million will be released on Monday and the rest will come in traunches. This will give the company the equity capital required to purchase additional Mini labs from Fuji and roll out its service on a nationwide basis.  

On May 4th the company announced that it would be raising an additional $25 million (CDN) through the formation of a Limited Partnership, which will be used to continue the development of the service.  The Limited Partners will enjoy the benefits of tax losses associated with the upfront costs.

This capital will allow the company to accelerate its roll out and be in position to capture market share in the all important 2000 holiday season.   The company's stated objective is to turn profitable by the end of the year.
 

Management

The management is outstanding. Geoffrey G. Briant serves a President and CEO. He has a background in corporate tax where he specialized in establishing and negotiating agreements with manufacturers of digital imaging devices. Just prior to accepting the role as CEO of PhotoChannel, Mr. Bryant as a director of Alliance Capital Management Canada, Inc. The firm's parent company, Alliance Capital Management L.P. of New York, is an international investment management firm with over $250 billion in assets.

He has surrounded himself with a quality management team with experience in every aspect of this business.
 

Conclusion

On February 24 of this year a research report on the Photography and Imaging industry was released by Jonathan Rosenzweig, an analyst at SalomonSmithBarney. It is a 99 page report covering every aspect of the business.

The report is very optimistic about the growth of e-business in this industry segment. The report anticipates that 5.5 billion digital images will be uploaded by 2002, up from today's level of 400 million.

The report also anticipates photographers will still want high quality prints at reasonable prices. Competition from in-home printers are not viewed as threatening due to the associated costs and inconvenience as opposed to a $7.99 solution delivered right to your front door.

There are also 21 different small companies entering this arena which is described as Portals/Photofinishers/Communities.   In the report, Mr. Rosenzweig also anticipates a number of these smaller companies will file for initial public offerings sometime this year.

Bear in mind, the report was issued on February 24th.  Since that time, the IPO market has completely vaporized.  Therein lies your advantage as an individual investor.

To our knowledge, excluding the major diversified photography companies like Kodak, there is only one other public company specializing in the e-photography market (PhotoLoft- OTC PS: LOFT), which trades in the obscurity of the OTC Pink Sheets.

In our opinion, with the IPO market in the toilet, PhotoChannel.com (OTC BB: PHCHF) is the only stock for investors who want to own shares of a publicly traded company specializing in this particular market segment.

When Wall Street recovers and starts to focus on this market niche as a growth area, PhotoChannel.com (OTC BB: PHCHF) will probably be the only pure play in this arena.

The stock is dual listed on the OTC Bulletin Board under the symbol PHCHF, and the Montreal Stock Exchange where it currently trades under the symbol PNI.  There is so much anticipation over the potential success of the business the stock often trades over 1/2 million shares per day on the Montreal exchange.  It is not as widely followed in the U.S. market yet, but the prices on each market are adjusted to reflect movement in the other.

If you still believe in the future growth of the Internet, and like the idea of investing in a unique niche company, PhotoChannel.com is for you.  A six month time horizon is advisable due to market conditions but next week could turn out to be a great week to own a small stock trading at a 40% discount to its high set back on March 29th of this year.



One note of caution- as a general rule it is advisable to always use a limit order when trading in Bulletin Board stocks. Traders will take advantage of investors that use market orders.  If there is a sudden surge in the price of a stock, it will often retreat temporarily before moving on to new highs. 
Disclaimer
The OTCjournal.com Newsletter is an independent electronic publication committed to providing our readers with factual information on selected publicly traded companies. All companies are chosen on the basis of certain financial analysis and other pertinent criteria with a view toward maximizing the upside potential for investors while minimizing the downside risk, whenever possible. All statements and expressions are the sole opinions of the editors and are subject to change without notice. This profile is neither an offer nor solicitation to buy or sell any securities mentioned. This newsletter is owned by MarketByte LLC.   While we believe all sources of information to be factual and reliable, in no way do we represent or guarantee the accuracy thereof, nor the statements made herein. The editor, members of the editor's family, and/or entities with which they are affiliated, are forbidden to own buy or sell stock for their own benefit in the companies who appear in the publication.  To that degree, this newsletter should not be regarded to be an independent publication.  MarketByte, LLC, the owner of the OTC Journal has been paid a fee of $100,000 to represent PhotoChannel Networks for a period of one year.  The fee has been paid by The Investor Relations Group acting on behalf of PhotoChannel.  The OTCjournal.com critiques may contain forward looking statements relating to the expected capabilities of the companies mentioned herein.

THE READER SHOULD VERIFY ALL CLAIMS AND DO THEIR OWN DUE DILIGENCE BEFORE INVESTING IN ANY SECURITIES MENTIONED. INVESTING IN SECURITIES IS SPECULATIVE AND CARRIES A HIGH DEGREE OF RISK. THE INFORMATION FOUND IN THIS PROFILE IS PROTECTED BY THE COPYRIGHT LAWS OF THE UNITED STATES AND MAY NOT BE COPIED, OR REPRODUCED IN ANY WAY WITHOUT THE EXPRESSED, WRITTEN CONSENT OF THE EDITORS OF OTCjournal.com.

We encourage our readers to invest carefully and read the investor information available at the web sites of  the Securities and Exchange Commission ("SEC") at http://www.sec.gov and/or the National Association of Securities Dealers ("NASD") at http://www.nasd.com.   We also strongly recommend that you read the SEC advisory to investors concerning Internet Stock Fraud, which can be found at  http://www.sec.gov/consumer/cyberfr.htm.   Readers can review all public filings by companies at the SEC's EDGAR page. The NASD has published information on how to invest carefully at its web site.


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May 12, 2012

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