| For Immediate Release
iQrom Unveils New Updateable CD
Format that Marries the Internet and the CD
Barcelona, Spain,June 20, 2000-US
digital communications firm iQrom Communications, Inc. (OTC BB: IQCO;
web site: www.iqrom.com), appearing at the Advanced Recordable Media
2000 Conference here, launched today a revolutionary new CD format, the
CD-U the updateable CD.
The new format utilizes iOra's
(web site: www.iora.com) SoftCD™ technology, which compares the original
and new versions of any digital data and creates an amendment file incorporating
only the variations from the original data. This file is then integrated
via the Internet through the user's hard drive, effectively resulting in
a new CD-ROM on which the publisher can change and update the content.
iOra has agreed to grant the Company
exclusive worldwide rights to the technology.
iQrom already enjoys worldwide
rights to adapt the technology in a narrower application, an updateable
CD card, a business card-sized medium playable on any CD device and also
updateable via the Internet employing SoftCD technology. These cards have
a capacity of up to 35 megabytes of information. The agreement announced
today extends these rights to the larger CD format in all global markets.
Christened "CD-U", for "updateable", the new format will have storage capacity
of up to 650 MBs in the CD implementation and more than four gigabytes
in the DVD version. This capacity can manage up to five million text pages,
a million web pages, or several hours of high-tech media video.
Paddy Falls, chief executive Officer
of iOra, commented, "We are very excited to be extending our partnership
with iQrom to bring this unique new CD technology to market. The combination
of iQrom's sales and marketing skills in the digital communications market
and iOra's unique software technology comprise an ideal collaboration.
" According to Tom Elek, iQrom's
president and chief executive, "The ubiquity of the CD and its rapid growth
reflect the powerful benefits the medium brings to publishers of digital
content. By marrying the CD's power as a storage medium with the immediacy
of the Internet, we can make new strides in the timely and cost-effective
management of information globally."
"For the publisher distributing
100,000 CDs each month, given prevailing manufacturing, packaging and mail
costs, the new format promises savings of over $2 million annually-and
much more timely data delivery to the users," Elek illustrated.
iQrom's chief executive noted
that his company's technology, combined with its manufacturing and design
skills will enable early adopters to obtain sole-source, end-to-end implementations
in the new medium directly from iQrom and that the Company is also in discussion
with various partners, resellers and others.
"Our intent is to propagate this
powerful technology wherever its features can benefit digital publishers
and those who support them. We are enthusiastic about all forms of collaboration,"
he said, noting that "establishing CD-U as a new format will benefit from
the large, growing installed base of CD drives, ever-growing CD manufacturing
capacity, and the rising global popularity of the Internet itself.
"CD-ROM production continues to
climb at a rapid rate-from over 3.5 billion units in 1998 to an estimated
5.1 billion units in 2002; DVD units are projected to climb from 172 million
to 3.2 billion units over the same period," Elek noted.
"CD-U is the product of the inevitable
marriage of the Internet with the CD medium, facilitating secure links
and transactions, quality video content, enormous storage capacity and
data distribution power, and a multitude of user benefits-all at low cost,"
he concluded.
iQRom Communications, Inc. is
a leading New Media company specializing in CD-based solutions and support
services for integrating corporate e-commerce communications strategies.
Earlier this year, the Company completed a $12.375 million financing, listed
its shares on OTC's Bulletin Board, opened its first US office and began
recruiting US staff to support anticipated growth. The Company is enjoying
rapid acceptance of its iQrom CD cards, sold under an exclusive US patent
license agreement, and is well positioned to dominate the emerging US market
for CD cards and to pioneer the new format premiered today in Barcelona.
iOra develops and markets eSolutions
for mobile professionals. iOra's products allow businesses to provide up-to-date
business-critical information to remote and mobile users, with the benefits
of improved management and security of information. iOra was started in
1997 by four internet data replication experts who have worked together
since 1989. In 1999, iOra received $3 million in venture funding from MTI
Partners.
At the heart of iOra's products
is its unique, patent-pending Epsilon Technology, which performs internet
updates at up to 100 times faster than competitive products. Using Epsilon
technology, update information can be transparently downloaded during normal
email or browsing activity-even over low-bandwidth and wireless applications.
This news release may include
statements that constitute forward-looking statements, usually containing
the words "believe", "estimate", "projects" or similar expressions. These
statements are made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. Forward-looking statements inherently
involve risks and uncertainties that could cause actual results or differ
materially for the forward-looking statements. By making these forward-looking
statements, the company undertakes no obligation to update these statements
for revisions or changes after the date of this document.
For more information contact:
IQrom Communications
Mr. Aldersey Maynard-Taylor
44-207-493-3211
aldy@iqrom.co.uk
-----------------------------
Investor Access Corporation
Mr. Michael Seely
(212) 679-0652
mseelyatiac@aol.com
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US Marketing: John Bromhead,
iOra, Inc.
(858) 642-2501
John_Bromhead@iOra.com
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Linden Alschuler & Kaplan,
Inc.
Mr. Michael Friedman
(212) 575-4545
mfriedman@lakpr.com
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Europe/International Marketing
Geoff Wells, iOra, Ltd.
44-1256-307-823
Geoff_Wells@iOra.com
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Shandwick International
Mr. Andrew Millington
44-207-905-2444
amillington@shandwick.com |