Trading Alert - Mindset Interactive

July 20, 2001
Volume IV, Issue 61
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To OTC Journal Members:

Quick Note- Before deciding if you want to participate, please read the OTC Journal's section on Trading Alerts found on the left hand menu bar of our home page. For a Track Record of former Trading Alerts, Click Here.

Our last two Trading Alerts both surged nicely yielding 20% from the May 30 edition, and 35% from the June 14th edition. To have made these returns you would had to have purchased at the alert price, and sold at the highest price within five trading days. Both stocks pulled back after surging.

Trading Alert: Mindset Interactive Corporation (OTC BB: MSIA)

We are constantly seeking new venues to expose the OTC Journal to potential new members. We came across Mindset when we were looking for revolutionary new technologies for highly targeted advertising on the Internet.

This is a totally unfollowed and undiscovered stock. The volume is very thin, but there are occasionally spurts over 1 million shares (July 18th).

The company has online advertising relationships with many household names including Warner Brothers, and their technology for targeting potential customers at the exact moment they are interested in a specific purchase is very unique.

Today, after the market closed, Mindset Interactive issued a press release revealing an exciting development. They released their new software application which is the next generation of their highly targeted internet advertising technologies.

This technology is dynamite for online advertising, and will eventually become the next generation of Internet Advertising as the first generation model continues to die.

This company is not a start up. They are already generating about $10 million in annual sales based on the March quarter revenue figures. They are not profitable yet, but losses are insignificant.

Trading Alert Details

Here are our thoughts on this Trading Alert on Mindset Corp. (OTC BB: MSIA)

As depicted in this chart, Mindset is trading at a new 52 week low. This low has been reached on extremely light volume, which suggests a surge of buying would turn the stock around quickly.

One can easily see the stock back into the $1.10 to $1.20 range on just the smallest surge of interest, which represents a return of about 30% based on the closing trade.

  • Buy up to $1.00 which gives you room to make money if the stock trades in our favor. If you can get in around $.90 it would be ideal. Very low risk entry level.
  • Set your Stop Loss at $.75 to give you some room for a short term pullback or what ever your risk tolerance is.
  • If the stock can get through $1.20 in the next couple of days it should go higher it could find its way to nearly $1.30.

This newsletter is our opinion only, and not a solicitation to buy this stock. Make up your own mind. If you are looking for a short term trade limit your loss if the stock goes against you. As always, we remind you before making any investment decisions please review the section on our home page on Trading Alerts. Read our section on Successful Microcap Investing, paying particular attention to the Trading Strategies Section. The track record on our previous alerts can be obtained by clicking here.

Here is the complete text of the news release for your review:

Friday July 20, 4:02 pm Eastern Time
Press Release

Mindset Interactive Introduces New Product Offering

IRVINE, Calif.--(BUSINESS WIRE)--July 20, 2001--Mindset Interactive Corp. (OTCBB:MSIA - news) has just completed development of a new software application which provides advertisers with the ability to deliver an ``instant message'' to a consumer as they are purchasing a product or service from another site. 

This dynamic technology is expected to generate significant secondary and residual revenues for Mindset clients. 

``This technology truly allows online advertisers a targeted instrument with which to increase sales and exposure,'' said Vinay Jatwani, vice president of sales. ``Our product is based on creating a tangible result for the client as we offer direct response advertising based on a customer's actual behavior and not a perceived or general interest. We believe that this is an exceptional vehicle for companies and a tremendous boon to online marketing and online retail. It will be well received by our existing customer base.'' 

Mindset Interactive currently offers a full suite of ad units that include: 

Keyword targeting: Whenever a consumer types in a keyword search on any search engine, Mindset's software can deliver an instant message to that consumer (i.e. if a consumer types ``cheap airfares'' into any search engine, the software reacts with an ad for low fares from an airline.) 

URL Targeting: When consumers visit a Web site Mindset has the ability to deliver a targeted ``pop up'' instant message. In this manner, an advertiser such as any automobile manufacturer can select to run instant response advertisements to consumers visiting car buying or leasing sites. 

Multiple message units (MMU): Imagine being able to serve pop up ads anywhere on the Web to consumers who are shopping in your product category. Mindset MMU's give you multiple impressions and allow you to control the order in which consumers view your messages 

Mindset helps users by: 

Delivering relevant information to users as they shop or browse the Web. In turn, consumers give Mindset unprecedented real-time access to communicate with them as they travel anywhere on the Web. 

About the Company 

The company develops software that customizes marketing tools for clients' Internet, traditional marketing and e-commerce strategies. The line of programs represent productivity applications, information and entertainment for all age groups while giving the clients an every day off-line branding presence on their customers' PCs. These off-line branding programs compliment the client's online marketing initiatives allowing customers easy access to the clients' Web sites and e-commerce storefronts. 

In addition the company focuses heavily on providing a service of Internet advertising. The company's client list includes Warner Bros., Old Republic Title, Ecentives, The Tennessee Titans and Commonwealth Title. 

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the company to differ materially from those expressed or implied by such forward-looking statements. (Such factors include, among others, the risk factors contained in the company's Annual Reports and other filings with the Securities and Exchange Commission.) In addition, description of anyone's past success, either financial or strategic, is no guarantee of future success. The company will remain dependent upon future financing for its growth and development, and for it to successfully implement its business plan. No statement contained herein should be construed as indicating that such financing is or will be available, and if available, will be on terms favorable to the company. This news release speaks as of the date first set forth above and the company assumes no responsibility to update the information included herein for events occurring after the date hereof. 


     Mindset Interactive Corp., Irvine
     Vinay Jatwani, 949/442-8372

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The Newsletter is an independent electronic publication committed to providing our readers with factual information on selected  publicly traded companies. All companies are chosen on the basis of certain financial analysis and other pertinent criteria with a view toward  maximizing the upside potential for investors while minimizing the downside risk, whenever possible.  Moreover, as detailed below, this publication accepts compensation from certain of the companies which it features.  Likewise, this newsletter is owned by MarketByte, LLC.  To the degrees enumerated herein,  this newsletter should not be regarded as an independent publication.

Click Here to view our compensation on every company we have ever covered, or visit the following web address: for our full profiles and for Trading Alerts. Marketbyte LLC has been paid of fee of $52,500 for the release of this publication by Haberdasher Trading Co. acting on behalf of Mindset Corp.

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