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Newsletter
August 5, 2004
Volume V, Issue 74
Home Page : www.otcjournal.com
Email Questions or Comments To: editor@otcjournal.com

To OTC Journal Members:
 

American Water Star (AMEX: AMW): The New Orders Keep on Flowing

While the market continues to focus nearly all of its negative energy on oil prices, companies continue to deliver outstanding corporate developments which are not being met with corresponding upside moves in stock prices.

Despite that fact that oil is not flowing, new orders for the Hawaiian Tropic Beverage at American Water Star are. It's heartbreaking to see companies deliver these great fundamental developments without a corresponding move in stock price, but such is the temporary market mania. Smart investors with a long term outlook know this climate has OPPORTUNITY written all over it. To paraphrase Rodney Dangerfield in Caddyshack: "They're all selling- Then Buy".

I'm not a believer in long term oil prices staying in this inflated range. The September futures have oil pegged at $44 per barrel, but the futures one year out show oil in the low to mid 30's. If the market believed in these prices forever, the long term futures would be higher, and companies like Exxon (NYSE: XOM) and Chevron (NYSE: CVX) would be trading at 15 times next year's earnings, rather than the traditional 6 to 8 times next year's earnings they currently garner. Their costs are not climbing as rapidly as their revenues would be if $44 per barrel oil is here to stay.

I have been receiving lots of buy, hold, sell type questions lately. In short, people want to know why companies are doing great, but the stocks aren't. Should I buy, sell, or hold? I have been preaching the same message for the last several months: Accumulate. Identify the four or five companies you like, and continue to accumulate your position, taking advantage of temporary pullbacks in the market. If you are a short term trader, this is not a good market environment for you. If you can't handle the concept that values could erode another 20% on light volume over the next month, get out. If you have the risk tolerance to add to your portfolio, do so. I have been hanging on to many positions because I believe the majority of the damage has been done, and I know I'm not smart enough to call the absolute bottom.

I don't know when the market is going to behave better. August is usually the slowest month of the year, followed by September, which is generally the worst month of the year. This leads us to October, November, and December, which are generally the best months of the year. This year I believe there is a pretty good chance September could confuse history and be a strong month, mostly because the market has traded so poorly since April.

This brings us to the main topic of today's edition, which is AMW's announcement they have received beverage purchase orders from another major grocery store chain. Giant Food is adding AMW's Hawaiian Tropic to approximately 200 of their stores in Virginia, Maryland, Delaware, New Jersey, and DC. According to the press release, beverage will begin showing up on the shelves this month.

The numerous orders the company has announced in recent weeks leads one to the conclusion business is robust. In the case of AMW, I believe we will be able to quantify the story much better once we see the September quarterly financial results. 

The very beginning of the Wal-Mart orders surge will be disclosed in the June quarterly numbers which will come out in about 10 days. From there, we will see the September numbers in mid November. The growth rate quarter over quarter will give us a good idea how fast the company is growing and where they could end up.

In a better market environment, I can see the stock easily rebounding to the mid range of its recent drop, which would put us around $1.40. It could happen tomorrow, in a month, or never. Time will tell.

If the company continues announcing orders from large new customers and a steady stream of orders from existing customers, a move back up is highly likely.

Here is the complete text of today's press release for your review:
 

For Release: August 5, 2004  4:05pm EST

Giant Food, LLC. Brings Hawaiian Tropic Beverages to the Mid-Atlantic States for American Water Star, Inc.

Las Vegas – (BUSINESS WIRE) – August 5, 2004 – American Water Star, Inc. (AMEX: AMW – News), a publicly traded company, located in Las Vegas, Nevada, is pleased to announce that product orders have been received from Giant Food, LLC., a supermarket chain in the Mid-Atlantic States.

Giant Food, LLC. supermarkets will be adding the Hawaiian Tropic beverage line to approximately 200 of their supermarkets in the following locations: Virginia, Maryland, Delaware, New Jersey and the District of Columbia.  Giant stores in New Jersey and Delaware operate under the Super G name.  The Hawaiian Tropic beverage will be available to consumers on the Giant Food and Super G product shelves during the month of August. 

“We are thrilled about the addition of the Giant Food, LLC. supermarket chain. These stores expand our retail network on the East Coast,” stated Roger Mohlman, CEO of American Water Star, Inc. “The consumer demand for our beverages on a nationwide basis is very exciting.  We continue to penetrate additional geographic areas to bring our beverages to the consumers.”

About: American Water Star, Inc.:

American Water Star Inc. ("AMW") is a publicly traded company, (AMEX: AMW), and is engaged in the beverage bottling industry. Its product brands are both licensed and developed in-house, and bottled in strategic locations throughout the United States. AMW's beverage products are sold by the truckload, principally to distributors, who sell to retail stores, corner grocery stores, convenience stores, schools and other outlets. 

At AMW, we believe our great-tasting, new zero sugar; zero calorie flavored water beverages have positioned us to capture a large share of the market for healthy flavored waters. Our products include: Hawaiian Tropic -- our latest product featuring a sugar-free, no carbonation, and caffeine-free, sodium-free tropical drink. Hawaiian Tropic flavors include Strawberry Kiwi, Kiwi-Lemon Lime, Orange Guava and Pineapple Pink Grapefruit. For the grade school age children we are introducing Geyser Sport -- our new non-sugared, 0 calorie, 0 carbohydrates, 0 sodium, vitamin and mineral-enriched, fruit-flavored beverage brand. Our other premium beverages include; Geyser Fruit Beverages -- our line of eight different fruit-flavored waters which have proven to be popular with consumers and Geyser Fruta -- our Latin line of seven different fruit-flavored beverages.

Statements herein express management's beliefs and expectations regarding future performance and are forward-looking and involve risks and uncertainties, including, but not limited to, the ability to negotiate outstanding prior debts of acquired companies; properly identify acquisition partners; adequately perform due diligence; manage and integrate acquired businesses; raise working capital and secure other financing; respond to competition and rapidly changing technology; deal with market and stock price fluctuations; and other risks. These risks are and will be detailed, from time to time, in AMW's Securities and Exchange Commission filings, including Form 10-KSB for the year ended Dec. 31, 2003, and subsequent Forms 10-QSB and 8-K. Actual results may differ materially from management's expectations.

Contact: 
American Water Star Inc.    Redwood Consultants, LLC. 
Donald Hejmanowski, 702-740-7036      Jens Dalsgaard,  415-884-0348



 


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