Monday November 6, 6:00 am Eastern
Time
Press Release
SOURCE: Envoy Communications Group
Inc.
Envoy acquires one of the world's
top creative advertising agencies, Leagas Delaney
Billings soar to $750 million and Gross Margin
run rate doubles to $165 million
LONDON/NEW YORK/SAN FRANCISCO/TORONTO,
Nov. 6 /CNW/ - Geoff Genovese, President and CEO of Envoy Communications
Group (NASDAQ: ECGI/TSE: ECG) today announced the company has entered into
an agreement to purchase the London- based, international advertising agency,
Leagas Delaney. The acquisition, valued at up to approximately CDN $132
million, will drive Envoy's Gross Margin run rate to CDN $165 million.
With offices in London, Hamburg, Paris, Rome and San Francisco, the purchase
of Leagas Delaney is part of Envoy's strategy to build 'best of breed'
companies in each of its core disciplines - Marketing, Design and Technology
- and provide its clients with unparalleled, international service. Leagas
Delaney, rated one of the world's top creative agencies, brings to Envoy
a roster of marquis clients, including adidas, Barclays, Clarins, CNET.com,
Goodyear, Harrod's and Telecom Italia. An Envoy Audio conference discussing
the highlights of the Leagas Delaney purchase will take place today at
10:00 a.m. EST (3:00 p.m., GMT).
"Leagas Delaney is a world-class
company, with an impressive track record of growth. I am extremely excited
about the opportunity to work with such an extraordinary group of talented
professionals," said Genovese.
Tim Delaney, Leagas Delaney's founder,
CEO and Creative Director said that "We have always aimed to be ahead of
the market in advertising creative terms, this merger gives us the opportunity
to move even further ahead by working with like-minded professionals in
areas like digital technology and retail design that are of increasing
importance to our clients."
"The merging of Leagas Delaney with
Envoy is the perfect marriage. Envoy is leading the revolution in the convergence
of marketing, design and technology and we are excited to be a part of
the campaign, " said Bruce Haines, Chairman of Leagas Delaney. "Envoy's
integrated and international model - the blending together of traditional
marketing with design and technology - represents the future of international
marketing."
Financial Highlights
The acquisition is immediately accretive
to Envoy's earnings.
Leagas Delaney is a growth company,
achieving a 50% compounded growth rate over the last 2 years.
The addition of Leagas Delaney to
the Envoy Group will double the Company's gross margin run rate to CDN
$165 million, push Envoy's billings to close to CDN $750 million, and will
enhance the Company's ability to cross- sell its 'best-of-breed' services
internationally.
The purchase is worth a total consideration
of up to approximately CDN $132 million. The down payment consideration
is approximately CDN $55 million, of which approximately CDN $19.8 million
will be satisfied by the issuance of Envoy shares valued at $8.00CDN. The
balance of the purchase price is up to approximately CDN $77 million and
is subject to meeting annual profit targets over a period of four years.
Two-thirds of the balance of the purchase price will be satisfied by the
issuance of Envoy shares valued at $8.00. The deal, subject to financing,
is expected to close by the end of January, 2001.
About Envoy
Envoy (www.envoy.to) is an international
company, committed to building the "best-of-breed" in each of its core
disciplines: design, marketing and technology. Through the convergence
of its core disciplines, the Envoy Communications Group of companies provides
innovative business building solutions for marquis, international clients
that include adidas-Salomon, BASF, CIBC, Castrol, CDNOW, FedEx, Hewlett
Packard, Honda, Panasonic, Pizza Hut, Prudential (USA), Safeway, SalomonSmithBarney,
Sprint Canada, Steelcase, TD Waterhouse (USA) and Wal-Mart.
About Leagas Delaney
Leagas Delaney was established in
London in 1980. The Agency rapidly gained a reputation for outstanding
creativity, winning many major awards for its work. Attracted by its high
standards, AMV plc. acquired the Agency in 1986. Prior to the purchase
of AMV by BBDO, Leagas Delaney management bought out the company in April
1998. Since that time, the company has seen explosive growth in its home
market, the establishment of successful offices in San Francisco, Paris,
Rome and Hamburg plus a stand alone new media company, The Digital Partners
in London.
Major Clients include adidas in all
offices, Lycos and Goodyear across the European network, Barclays Bank,
the BBC, Patek Philippe, Harrods and Hyundai in London, CNET.com, Red Envelope
in San Francisco, Le Gan, Clarins, Canal J and ING in Paris, Telecom Italia
and Stern Magazine in Hamburg.
Audio Conference
To participate in the Audio conference,
please dial: In North America (888) 391-0090 and Internationally, (415)
247-8505 fifteen minutes prior to start time (10:00 a.m. EST, 3:00 p.m.
GMT)
Playback recording numbers are: North
America (800) 633-8284, Internationally (858) 812-6440.
To view accompanying slides, log
on to www.envoy.to and click on the 'Leagas Delaney' icon.
Cautionary Statement
Certain statements contained in this
press release may constitute "forward-looking statements" within the meaning
of Section 21E(i)(1) of the United States Securities Exchange Act of 1934.
Such forward-looking statements involve known and unknown risks, uncertainties
and other factors that may cause Envoy's actual results to be materially
different from any future results expressed or implied by these statements.
Such factors include the following: general economic and business conditions,
changes in demand for Envoy's services, changes in competition, the ability
of Envoy to integrate acquisitions or complete future acquisitions, interest
rate fluctuations, currency exchange rate fluctuations, dependence upon
and availability of qualified personnel and changes in government regulation.
In light of these and other uncertainties, the forward-looking statements
included in this press release should not be regarded as a representation
by Envoy that Envoy's plans and objectives will be achieved."
ENVOY FACT SHEET
----------------
-
Through the convergence of its three core disciplines of Marketing,
Design and Technology, the Envoy Communications Group provides
innovative business building solutions for international clients.
-
Rated by the National Post's Business Magazine, November 2000 issue,
as Canada's 18th best performing company based on a three year
shareholder return of 147.8%
-
Since listing on the TSE (TSE: ECG - news) in 1997, Envoy's gross margin
has
increased by a compounded annual growth rate of 87%.
-
Envoy listed on the NASDAQ (NASDAQ: ECGI - news) in June 2000.
-
Envoy employs 575 professionals
Envoy's
'Best of Breed' Core Disciplines
Marketing
---------
Hampel Stefanides: Envoy's New York-based
advertising agency provides internationally recognized creative and strategic
planning services. Based in Toronto, The Communiqué Group of companies
provides marketing services Advertising, Public Relations, and Event Marketing
services.
Design
------
Watt International has been an Envoy
company since 1999 and has grown to become the world's largest retail branding
consultancy with offices across the US, Europe and Canada. FUSIONcreative
is a Toronto-based corporate branding consultancy. Recently acquired by
Envoy, the International Design Group (IDG) will be merged with the Watt
Group to create Watt-IDG, a retail design powerhouse.
Technology
----------
Sage Information Consultants has
offices in New York and Toronto and provides leading back-end e-business
solutions to international clients. Devlin Applied Design is a front-end
e-business solution provider who creates award winning Web site design
for leading international companies.
The Envoy Group of Company's has
an impressive list of clients, including adidas - Salomon, Aer Lingus,
Alliance Atlantis, Armstrong Industries, BASF, Canada Life, CIBC, Castrol,
CDNOW, FedEx, Hewlett Packard, Home Depot, Honda, Hummingbird, Lexus, Loblaws,
MAC Cosmetics, National Discount Brokers, Oxford Properties, Panasonic,
PETsMart, Prudential (USA), Rogers Communications, Safeway, SalomonSmithBarney,
Sprint Canada, Staples, Steelcase USA, TD Waterhouse and Wal-Mart.
LEAGAS DELANEY FACT SHEET
-------------------------
Founded in 1980 and headquartered
in London, Leagas Delaney is rated one of the world's top creative agencies.
In 1995 Leagas Delaney opened its
San Francisco office. Since 1998, the company has expanded to Rome, Paris
and Hamburg.
Leagas Delaney employs 300 professionals,
270 in the advertising group and 30 in the technology group.
Leagas Delaney's technology group,
Digital Partners, was started in 1999 and now has offices in both San Francisco
and London. Digital Partners provides e-business solutions to adidas, Patek
Phillippe, Harrod's, Epson and the MS Society.
Major Leagas Delaney clients include
adidas in all offices, Lycos and Goodyear across the European network,
Barclays Bank, the BBC, Patek Philippe, Harrods and Hyundai in London,
CNET.com, Red Envelope in San Francisco, Le Gan, Clarins, Canal J and ING
in Paris, Telecom Italia, and Stern Magazine in Hamburg.
COMBINED ENVOY & LEAGAS DELANEY FACT SHEET
------------------------------------------
With the purchase of Leagas Delaney,
Envoy's gross margin will double to $165 million and the organization will
generate annual billings of $750 million
Combined
gross margin by core discipline:
Marketing:
$94 million
----------
Design:
$41 million
-------
Technology:
$30 million
-----------
With this acquisition, Envoy Communications
Group (NASDAQ: ECGI, TSE: ECG) will become an internationally diversified
business employing 875 people in 9 major markets around the world.
Combined
international platform
Marketing:
New York, London, San Francisco, Paris, Hamburg, Rome and
----------
Toronto
Design:
Leeds, Paris, San Francisco, Stockholm and Toronto
-------
Technology:
New York, London, San Francisco and Toronto
-----------
The Envoy Group of Companies has
an impressive list of clients, including adidas - Salomon, Aer Lingus,
Alliance Atlantis, Armstrong Industries, Barclays, BBC, Canada Life, CIBC,
Canal J, Castrol, CDNOW, Clarins, CNET.com, FedEx, Goodyear, Harrod's,
Hewlett Packard, Home Depot, Honda, Hummingbird, Hyundai, ING, Le Gan,
Lexus, Loblaws, Lycos, MAC Cosmetics, National Discount Brokers, Oxford
Properties, Patek Phillippe, Panasonic, PETsMart, Prudential (USA), Red
Envelope, Rogers Communications, Safeway, SalomonSmithBarney, Sprint Canada,
Staples, Steelcase USA, Telecom Italia, TD Waterhouse and Wal- Mart.
For more
information:
Media Relations
(US):
Matt Messinger (201) 964-2377
mmessinger(at)mww.com
Julie Joung (212) 827-3764
jjoung(at)mww.com
Media Relations
(UK):
Gina Constantines ginac(at)keycommunications.co.uk
Gilly Lloyd
gillyl(at)keycommunications.co.uk
Victor Wheeler
victorw(at)keycommunications.co.uk
Media Relations
(Canada):
Darren Karasiuk (416) 593-5080 x405 darrenk(at)communique.to
For further information
Corporate Investor Relations: Jason
Mandel, (800) 761-4944, jasonm@envoy.to
Media Relations (US): Matt Messinger,
(201) 964-2377, mmessinger@mww.com
Julie Joung, (212) 827-3764, jjoung@mww.com
Media Relations (UK): Gina Constantines
, ginac@keycommunications.co.uk
Gilly Lloyd, gillyl@keycommunications.co.uk
Victor Wheeler,
victorw@keycommunications.co.uk
Media Relations (Canada): Darren
Karasiuk, (416) 593-5080 x405, darrenk@communique.to
|