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November 18, 2000
Volume III, Issue 98
Email : info@otcjournal.com
URL : http://www.otcjournal.com

To OTC Journal Members:
 

Market Comment

With the exception of those astute enough to sell in the first three months, Year 2000 has been a rough road for stock market investors. This has clearly been the worst year in recent memory. In fact, as of Friday's close, the NASDAQ is lower than it was one year ago.

The NASDAQ closed at 3090.97 on Friday. The NASDAQ closed at 3288.68 on November 18th, 1999; one year ago today. This can only be described as a true Bear Market, particularly when one considers the NASDAQ was over 5000 this past March.

Albert Einstein would have enjoyed observing the laws of physics wreak havoc on the market. Clearly, the precept "For Every Action There is an Equal But Opposite Reaction" has ruled the market in the past year.

The explosive run-up to the 5000 level in the 1st Quarter, led by the Internet Sector, has been greeted with an equal but opposite reaction, taking us right back to where we started from.

The September and October blood bath was admittedly worse than we expected. We believe the sell-off was driven primarily by tax selling. Many investors locked in substantial profits in the 1st Quarter and were looking at equal but opposite paper losses at the beginning of September. Those losses needed to be realized in order to avoid major tax liabilities. Hence, selling was wide spread with no discrimination.

In addition, mutual funds locked in big profits during the 1st Quarter. Fund managers had to sell by the end of October to avoid creating phantom taxable events for shareholders.

If history is any indication the market should have started to improve by now. We expected the market to be at least 3,500 by mid November, and back into the 4,000 range during December. However, external events can often derail markets. The uncertainty surrounding the Presidential election has clearly derailed the market rebound. All Americans should realize whether it ends up being Gore or Bush, it's going to be all right. Certain groups may perform better than others under different administrations, but on the whole Wall Street likes both candidates. Wall Street hates the uncertainty of not knowing which it will be.

Currently we only know one thing about the NASDAQ: it does not like being below 3000. When it briefly dropped below 3000 last week we were tempted to put out several trading alerts on larger cap stocks. We were looking at Oracle (NASDAQ: ORCL) near $24, but we thought the market might go lower, and we chickened out. Sorry about that.
 

The Internet Sector

It was reported that 23 Internet companies have closed their doors during the month of November leading people to believe that Internet companies are dead. This is far from the truth. The Internet is just beginning to revolutionize the way we lead our day to day lives.

The most astute comment we have read about the Internet recently is as follows: "As far as the Internet is concerned, we have arrived at the End of the Beginning."

Amongst the group of people involved with publishing the OTC Journal we use the Internet for many of our day to day needs. One of us orders his groceries on the Internet. We all make our travel arrangements on the Internet, do our banking, and pay our bills. We communicate all day long using the Internet on the ICQ instant messaging service. It has revolutionized the way we conduct our lives.

The investment community bet on the wrong horse as far as the Internet business model is concerned. It was widely believed that the Internet would become the Mecca of shopping bargains. It didn't turn out that way.

There are few true shopping bargains on the Internet. Case in point- one of our editors recently purchased a book at Amazon for about $14. He wanted to purchase the same book as a gift for someone else. The local Barnes & Noble sold the same book to him for nearly $2 less net price.

It was widely believed Amazon could lower prices because they did not need the high overhead of a "Bricks and Mortar" location. Wall Street failed to realize the high costs associated with providing an outstanding Web presentation and good ecommerce solutions.

The Internet has evolved into a convenience model for shopping, not a pricing model. In reality, you simply don't save much money on the Internet, and the performance of PriceLine.com (down from $100 to $4) proves this point.

The sites with true bargains for shoppers are successful. eBay is the clearest proof of this claim. They have handled over 1 billion transactions this year, and they are profitable.

Charles Darwin would have loved watching businesses on the Internet evolve. The Internet is living proof of Darwin's Theory of Evolution. Only the strong survive and go on to grow and mutate into even stronger species. The weak fail to evolve and die.
 

Envoy Communications (NASDAQ: ECGI; TSE: ECG)

Envoy is one of the strong that will survive, move on, prosper, and mutate into a much stronger company. Envoy is very profitable and growing.

This environment of failing "Dot-Coms" has led the market to believe advertising revenues will dry up. This is true for ad revenues formerly spent by the failing Internets.

However, Envoy has been minimally impacted by this evolution. Their largest customer is WalMart. Furthermore, the company is about to mutate into a new species. It will be twice as large as the prior entity, and have new characteristics which will allow it to prosper in the new environment.

The recently announced acquisition of Leagas Delaney will double the size of the company overnight. More importantly, Leagas Delaney is viewed in the advertising industry as one of the most creative agencies in the world, and area in which Envoy needed improvement.

Leagas Delaney has offices in London, San Francisco, Paris, Hamburg, and Rome. There client list includes Adidas, Barclay's, The BBC, Coca Cola, Hyundai, Porshce, the United Nations, Lycos, and GoodYear.  The Agency has over 300 employees, and $300 million in annual billings.

There was evidence this past week that the market is starting to recognize the value and growth potential of Envoy. While there was more negative publicity on advertising revenue flow, Envoy started the week at $4.50 US, and ended the week at $5 US far an 11% gain. Investors are starting to recognize the value of this stock, and beginning to price in the value of the coming acquisition.

Look for the long awaited Wall Street recognition to start next year. The previously announced new relationship with Merrill Lynch is beginning to evolve, and we expect Merrill to get active with the company in 2001.

The next equal but opposite reaction in the market is likely to be a rebound. The newly evolved Envoy should ride the wave of the next bull market, which is inevitable. 

As previously stated in past editions, we still believe Envoy will be a $20 stock some day. Which just don't know when or how it will get there.



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