EMOTIONAL REACTIONS IN A
BEAR MARKET
Dr. Richard Geist
The markets have been spiraling downward
for eight straight weeks. As we write, for the year the Dow is down 24.22%,
the S&P 500 is down 32.04%, the Nasdaq is down 38.17%, and the Russell
is down $27.33%. All indices have now dropped below the September 21, 2001
lows. In fact, the S&P is now 38% undervalued, a level which
in the past has lured bargain hunters into buying beaten down stocks. Investors
either remain on the sidelines or are raising cash to preserve what's left
of retirement accounts in advance of a perceived final capitulation.
Reinforcing this behavior is the unusual fact that stocks typically lead
us out of a recession while the economy follows in its wake. Currently,
however, the economy is perking up--growing at what appears will be a 3%
rate this year--while stocks continue to plunge lower.
It is all too easy to point to external
reasons for a failed market recovery: fears of terrorism, the inability
of Israel and Palestine to come to the peace table, low earnings visibility,
and accounting scams and mistrust in corporate America. In addition to
external factors, however, which are usually short-term phenomena, it may
be helpful to look at some of the internal, psychological factors that
are inhibiting investors’ return to the market. For as Charlie Munger once
said, “...not enough attention is given to the lollapalooza
effects coming from combinations of psychological tendencies.” Hence here
are some psychological factors contributing to the market’s continued declines
and investor malaise.
A Waning Sense of Hope
The motivation for all investing
is realistic hope. Whether on the long side or the short side, investors
must possess a strong, reality-based feeling that the market will validate
their stock picking judgments. Realistic hope, as Ernest Schachtel once
pointed out, “has an activating effect.” In other words it helps mobilize
the energy required for any activity. Therefore, hope in the market not
only motivates us to actually invest; it also energizes us to think about
the possibilities, what we might invest in when the time is right, what
conditions might be necessary for the market to change directions, what
strategies are best to meet our goals. Even when we suffer a loss in the
market and our confidence wanes, if hope remains alive, we will have the
capacity to pursue our goals.
The mobilization of hope can be damaged
greatly by a sense of basic mistrust, characterized by an ongoing feeling
of uncertainty and unpredictability. Such emotional states of doubt and
randomicity usually follow periods where the predominant feeling has been
one of magical hope, “a wishful expectation and anticipation that somehow
things will change for the better.” The technology bubble, which was characterized
by magical hope, confirmed for many investors that their grandest wishes
would be magically fulfilled without any effort on their part. Thus when
the bubble collapsed, it became enormously difficult to maintain realistic
hope. Investors had no idea what changes would be necessary to renew their
faith in the market. As realistic hope waned, we experienced the September
11th tragedy and subsequent Enronitis. The ability to remobilize realistic
hope was postponed.
Depression and Anxiety
Talk to most investors in the market
today and you will come away recognizing most folks are feeling either
anxious, depressed, or both. Prolonged anxiety and depression inevitably
lead to a pervasive pessimism where investors discern a bleak future for
the market. Worries about retirement, sending children to college, and
a ten-year period where the market goes nowhere are frequently expressed
concerns.
Anxiety as an emotional state negatively
affects the way we think. As I’ve pointed out in the past, there are two
major consequences of anxiety. First, it stimulates a change in our thinking
processes from one of connecting words and thought by logic to one in which
words and thoughts are connected by emotion. You can capture this quality
most readily if you imagine the first word that comes into your mind when
you think of the word red. For most people, their first association to
red is an emotion rather than a dictionary definition of the word such
as a color on the spectrum. Red is often associated to excitement, danger,
or other heightened emotional states (not to mention the predominant color
on our computer screens). When we think in emotions rather than logical
connections, we are much more prone to make judgments based on emotional
stories in the media, stock message board rumors, and friendly advice from
our relatives rather than on any rational understanding of fundamentals.
The second consequence of anxiety
is that it promotes jigsaw puzzle thinking. This is a thought process where,
instead of being able to look at a whole picture, we can only see fragments
of the picture, pieces of the puzzle that may or may not be relevant to
the whole. For example, Tyco’s CEO Dennis Kozlowski’s resignation and indictment
for possible sales tax evasion dominated the headlines recently. Investor
talk shows and market-focused television shows were hammering away at management's
lack of integrity. While there are indeed several high profile cases of
what appear to be blatant dishonesty in corporate America, the whole picture
leads to a very different perspective. Most of the public companies are
honestly going about their business. The combination of jig saw puzzle
thinking and emotional cognition lead us to believe we are in the middle
of an Enronitis epidemic that requires we quarantine the market. These
thoughts force investors to ignore all the signs of an impending recovery.
Even more importantly, the same jigsaw puzzle thinking occurs when making
decisions about individual stocks. We spend weeks studying a company's
fundamentals, technicals, management, product and services before buying
a stock; but when the stock retreats and we feel anxious, we tend to make
sell decisions based on one or two variables, often price or volume without
regard for the total picture.
A Sluggish Sense of Time
Time is both an objective and subjective
phenomenon. Objectively we define time as the duration of seconds, minutes,
hours, days, months, years that can be clocked and measured according to
some agreed upon standards. We all know that a week consists of 7 days.
However, if you tell your two year old that you'll be gone for a week,
he or she will have no conception of the length of your absence because
his sense of time is not highly developed. Once you leave, your child may
experience the week as eternity, which brings us to subjective time. We
all experience time differently, depending on our developmental stage and
emotional state. Vacations pass quickly; the work day drags interminably;
time occasionally stands still; time passes more slowly for children than
for adults. Subjective time can be defined as the distortions of clock
time inherent in each of our own psychic lives.
When we feel optimistic and hopeful,
time passes all too quickly. Recall how you felt during the tech bubble.
We could buy over-valued stocks for the long run without giving it a second
thought. We’d be rich overnight, even if overnight meant a couple of years.
When we feel depressed or despairing, however, time moves very slowly.
During a market downturn, there is a pervasive feeling of “in the doldrums
forever.” To consider buying stocks during this period with a two-year
outlook on the market is next to impossible for many. The combination
of depression and lack of hope vitiates our psychological ability to imagine
a near term future. As Pascal once said, in this state “...we never live,
we only hope to live; and, in awaiting and preparing ourselves for happiness
we inevitably never are happy.” When time moves so slowly, and we
don’t live, time forces human emotions to move contrary to our economic
interests by interfering with long term investing. As long as we experience
time as moving so slowly, investors will find it difficult to move money
back into the market.
Lowered Self Esteem
We know that investors use the market
to validate and enhance their self-esteem. We feel good about ourselves
when we pick stocks and the market confirms our skills and judgment by
sending our stocks higher. We feel good about ourselves when we follow
others’ recommendations and succeed because we have joined them in a shared
sense of power and knowledge--buoyed by a connection with the discoverer
of a lucrative investment. We feel good about ourselves when we are
part of a group that uses a successful strategy--be it fundamental analysis,
technical analysis, momentum investing, short selling, etc.
When the market fails to validate
our self-esteem, however, we begin to lose both our confidence and our
joy in participating. For example, if we’ve followed the recommendation
of an admired market guru and his or her recommendation fails to perform,
we often feel let down and suspicious. We begin to devalue the guru, advisor,
or security analyst. This devaluation of others and the market in general
fuels our pessimism while preventing us against mobilizing hope too quickly.
In combination with our hopelessness and depression, it is this devaluation
that evokes the feeling nothing will get better any time soon. It is in
part this devaluation that causes bear markets to continue well below reasonable
valuation levels.
Complex Adaptive Systems: Why Emotions are so
Troubling for the Market
At first glance we can argue the
above emotional reactions to the market--lowered self esteem, a sluggish
sense of time, depression and anxiety, a waning sense of hope--are normal
and exist in both bull and bear markets. This is generally true, and such
emotional reactions are specifically responsible for many investor mistakes.
When we begin to apply them to the market as a whole, they take on a life
of their own. Peter Bak, in his book How Nature Works, describes what has
come to be called a complex adaptive system. Suppose we have two people
in the same room expressing emotion. The dynamics of the interaction will
not be particularly interesting unless you’re a psychologist. If we add
another dozen people to the room, we now have a group with many interactions
that begin to take on a life of their own.
Bak would say the individuals in
the group now transition to a complex adaptive system. In other words,
a group of interactions are more complex than the people who comprise the
group. This transition from individual emotion to group is called “self-organized
criticality” and is “self organized,” meaning the individual emotions expressed
have evolved into a group feeling without input from any outside agent.
As Bak states, “The state is established solely because of the dynamic
interactions among individual elements of the system: the critical state
is self organized.” This means: 1) the resulting group expression is greater
than the sum of its parts; and 2) the system is out of balance such that
minor events may lead to major changes (called avalanches). The changes
that take place can no longer be understood by studying the individual’s
emotions because the sum of the emotions have become larger than the sum
of their individual expression.
The group, or to make a leap to capital
markets, the herd is now a complex adaptive system that is out of balance
and subject to major changes as a result of the cumulative expression of
otherwise minor emotions. Hopelessness, depression, anxiety, a sluggish
sense of time, and low self-esteem are no longer separate emotions belonging
to individuals. They now combine to form a complex adaptive system that
takes on a life of its own. Bak’s analogy to this process is a pile of
sand, which, as we continually add individual grains, changes the nature
of the sand pile from static grains to a dynamic system in which a small
change--adding one more grain of sand, can lead to an avalanche in the
pile.
As emotions become a complex adaptive
system within the herd, very small changes--such as Tyco’s CEO resigning
or Intel lowering its revenue projections for a quarter--can have major
effects on the market. As Bak put it, “...a thought (in our terms an emotion)
may be viewed as a punctuation, i.e. a small or large avalanche triggered
by some minor input in the form of an observation or by another thought”
(emotion).
We are in the midst of many such
small avalanches being triggered by world socioeconomic and political events.
The usual smooth progression of the market has been punctuated by minor
emotions that have taken on a life of their own, complex and unpredictable.
It is during these periods that the survival of individual investors depends
on understanding how to navigate through these critical states.
What is important to understand now
is that self organized criticality of emotions is the market’s way of taking
a large step over a relatively short period of time while driving from
the market those who react rather than anticipate and respond to the new
complex adaptive state. The only way to survive this step is to remain
in the market, knowing that as a result of the complexity a new and different
bull market will be born. If we can anticipate and plan for this new bull
market, while avoiding being sucked into one of the avalanches, we will
find ourselves in exactly the right place when it resumes.
So what do we do now from a practical point
of view?
The overwhelming majority of investors
are feeling anxious, pessimistic, hopeless, and apathetic. These are natural
emotions in the face of the worst market conditions since the Great Depression.
Remember, the Nasdaq is down over 80% from its high! If you’re not feeling
some of these emotions, you’re in complete denial, or you’ve been profiting
on the short side. The trick of dealing with these feelings is to allow
yourself to experience them without allowing them to determine what you
actually do in the market. One caller told me that when she opened her
latest brokerage statement, she wanted to sell everything and hold onto
the minimal cash that remained. Then she realized that if she acted on
those feelings, she would have no way of making up her losses. While you
don’t have to make up for losses using the same portfolio of stocks that
precipitated the losses, if you’re not in the market you will be likely
to miss the first 30%-40% of the new bull market when it arrives.
There are a number of activities
that will help you cope. First, think back to the things you have done
correctly in this market. You may have performed some excellent research
and been absolutely correct about your choices, only to be blindsided by
the market’s retreat. Because you didn’t sell in a timely manner this doesn’t
mean your stock picking skills have disappeared. Second, begin to
analyze the mistakes you did make. What was it that caused your failure
to sell on time? Did you miss an important clue from an individual company?
Were you too carried away with your own magical hope to realize the bull
market was coming to an end? The more you can analyze your mistakes,
the less likely you are to repeat them. For example, if you realize that
you got carried away with magical hope on the upside, chances are you will
get carried away with irrational pessimism on the down side; therefore,
you should be making a concerted effort to look forward rather than at
yesterday’s headlines (e.g. Corporate mistrust is now an old issue and
is already discounted in the market). Third, engage your analytic,
cognitive processes to begin to think about the market. What would you
buy or sell if the market turned around tomorrow? What factors are most
likely to influence the market going forward? What strategies work best
for you? What sector of the market has the best fit with your personality?
Becoming actively engaged in market analysis will re-energize your hope
and confidence in yourself without having to act on your plans yet. Fourth,
begin discussing the market with a small group of trusted others. Investing
in an interpersonal context, where others can challenge your ideas and
expand your ways of looking at the market and individual stocks, helps
you use emotion to enhance rather than undermine performance. Finally,
begin to test out your plans by putting one foot back in the market. Research
a couple of stocks and buy a few shares. Beginning to apply your strategies
again will re-invigorate your enthusiasm for real life investing.
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