To OTC Journal Members:
 

History of Polling and President John F. Kennedy

President John F. Kennedy is credited with putting scientific polling on the map. Kennedy was the first U.S. presidential candidate to use polling as a foundation for his campaign strategy. He used polling in the 1959 Presidential campaign to survey the attitudes of the public about both himself and his opponent. He used the data to bolster his strengths, diminish his weaknesses, establish his campaign schedule, modify his stance on the issues, and help choose his running mate. He handily won the election.

Kennedy hired a man named Louis Harris to design, manage, and implement the polls. The Harris Poll was born out of the 1959 Presidential election, and has been the Gold Standard of polling ever since.

Today, Louis Harris's company has evolved to Harris Interactive (NASDAQ: HPOL). The company enjoys about $200 million in annual revenues and last year netted $29 million in profits, which translated into $.42 per share in earnings.

Harris is still the Gold Standard in polling and surveys. They invented the game, and they still remain at or near the top. That is why I was very excited when I read about the new relationship between Harris and Datascension (OTC BB: DSEN). Harris loves Datascension.

Here's what Jim Fredrickson, Sr. VP of Harris Interactive, said about DSEN:

 “After careful review of several outsourcing options for a long-term solutions provider, our initial test of the resources in Datascension’s Costa Rica facility told us that the quality and timeliness of the deliverables as well as Datascension’s expandability would best serve Harris Interactive’s programming needs.”

Business activity, interest in the market, and the general climate slows during the summer. Small stocks tend to drift down on light volume. No one told the people at DSEN. The company recently announced a record quarter, back to back record months, and now a $1.5 million contract with Harris Interactive.

This one contract increases the company's annual revenue base by 17.5%. This contract also represents a diversification of services and higher margin business.

The chart of the stock reflects the general summer malaise. It has been drifting down on very light volume and is absurdly oversold. When investors turn their attention back to the market in the Fall, a company making this kind of progress is certain to garner attention.

The smart money will accumulate the stock now, when it is quiet and near the bottom of its trading range. 

Consider the risk- the company has 700 employees, achieved $8.5 million in sales last year, and could be headed for $12 to $14 million in '05. For the most part, the company is cash flow positive, and should start generating net profits this year. 

They have the capacity to expand rapidly, and are bilingual. They can service the growing Latino population in the entire Western Hemisphere- North, Central, and South America. The market potential and future is outstanding for this company.

With only 16 million shares I&O; less than a $5 million market cap right now. At less than 1x sales, this cash flow positive company is a bargain basement steal. Put it away now and take your profits in the Fall when everyone loves the market again.

Here is the complete text of today's news release on the $1.5 million contract with Harris.
 

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