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History of Polling
and President John F. Kennedy |
|
President John F. Kennedy
is credited with putting scientific polling on the map. Kennedy was the
first U.S. presidential candidate to use polling as a foundation for his
campaign strategy. He used polling in the 1959 Presidential campaign to
survey the attitudes of the public about both himself and his opponent.
He used the data to bolster his strengths, diminish his weaknesses, establish
his campaign schedule, modify his stance on the issues, and help choose
his running mate. He handily won the election.
Kennedy hired a man named
Louis Harris to design, manage, and implement the polls. The Harris Poll
was born out of the 1959 Presidential election, and has been the Gold Standard
of polling ever since.
Today, Louis Harris's company
has evolved to Harris Interactive (NASDAQ: HPOL). The company enjoys
about $200 million in annual revenues and last year netted $29 million
in profits, which translated into $.42 per share in earnings.
Harris is still the Gold Standard
in polling and surveys. They invented the game, and they still remain at
or near the top. That is why I was very excited when I read about the new
relationship between Harris and Datascension (OTC BB: DSEN). Harris loves
Datascension.
Here's what Jim Fredrickson, Sr.
VP of Harris Interactive, said about DSEN:
“After careful review
of several outsourcing options for a long-term solutions provider, our
initial test of the resources in Datascension’s Costa Rica facility told
us that the quality and timeliness of the deliverables as well as Datascension’s
expandability would best serve Harris Interactive’s programming needs.”
Business activity, interest in the
market, and the general climate slows during the summer. Small stocks tend
to drift down on light volume. No one told the people at DSEN. The
company recently announced a record quarter, back to back record months,
and now a $1.5 million contract with Harris Interactive.
This one contract increases the company's
annual revenue base by 17.5%. This contract also represents a diversification
of services and higher margin business.
The chart of the stock reflects the
general summer malaise. It has been drifting down on very light volume
and is absurdly oversold. When investors turn their attention back to the
market in the Fall, a company making this kind of progress is certain to
garner attention.
The smart money will accumulate the
stock now, when it is quiet and near the bottom of its trading range.
Consider the risk- the company has
700 employees, achieved $8.5 million in sales last year, and could be headed
for $12 to $14 million in '05. For the most part, the company is cash flow
positive, and should start generating net profits this year.
They have the capacity to expand
rapidly, and are bilingual. They can service the growing Latino population
in the entire Western Hemisphere- North, Central, and South America. The
market potential and future is outstanding for this company.
With only 16 million shares I&O;
less than a $5 million market cap right now. At less than 1x sales, this
cash flow positive company is a bargain basement steal. Put it away now
and take your profits in the Fall when everyone loves the market again.
Here is the complete text of today's
news release on the $1.5 million contract with Harris.
| Press Release Source:
Datascension Inc.
Datascension Inc.
Announces Agreement to Provide Online Programming and Call Center Solutions
for Harris Interactive
Tuesday July 26, 4:00
pm ET
Relationship with One of the World's
Largest Research and Consulting Firms Valued at Approximately $1.5 Million
Per Year
BREA, Calif.--(BUSINESS
WIRE)--July 26, 2005-- Datascension Inc. (OTCBB:DSEN - News), a premier
data solutions company, is pleased to announce that it has secured a formal
agreement with Harris Interactive® (NASDAQ:HPOL - News), one of the
world's largest research and consulting firms, to provide online programming
support for the Harris Interactive online research division, as well as
call center solutions. This relationship is valued at approximately $1.5
million per year.
Datascension's President
Scott Kincer stated, "We are very pleased to see our initiatives into the
computer programming arena gaining significant traction. This agreement
with Harris Interactive further advances the company's stated mandate of
solid growth and product diversity. We are very pleased to welcome Harris
Interactive to our growing roster of valued clients."
Jim Fredrickson, senior
vice president of Harris Interactive, commented, "After careful review
of several outsourcing options for a long-term solutions provider, our
initial test of the resources in Datascension's Costa Rica facility told
us that the quality and timeliness of the deliverables as well as Datascension's
expandability would best serve Harris Interactive's programming needs."
In addition, Harris Interactive
will utilize the Datascension call center to facilitate a significant proportion
of its telephone interviews, for U.S.-based consumer and business-to-business
studies.
About Harris Interactive®
Harris Interactive Inc.
(www.harrisinteractive.com), the 15th-largest market research firm in the
world, is a Rochester, N.Y.-based global research company that blends premier
strategic consulting with innovative and efficient methods of investigation,
analysis and application. Known for The Harris Poll® and for pioneering
Internet-based research methods, Harris Interactive conducts proprietary
and public research to help its clients achieve clear, material and enduring
results. Harris Interactive combines its intellectual capital, databases
and technology to advance market leadership through its U.S. offices and
wholly owned subsidiaries, HI Europe in London (www.hieurope.com), Novatris
in Paris (www.novatris.com), and through an independent global network
of affiliate market research companies. EOE M/F/D/V.
To become a member of
the Harris Poll Online(SM) and be invited to participate in future online
surveys, www.harrispollonline.com.
About Datascension
Datascension Inc. is
engaged in the collection, storage and processing of data and conducting
outsourced market research with operations in California, Costa Rica and
the Dominican Republic. Datascension is rapidly becoming one of the largest
Spanish-speaking call centers. The company's commitment to customer service,
quality and on-time project management has fostered its world-class reputation
among major market research firms and corporate market research departments.
For further information:
www.datascension.com
Safe Harbor Statement
under the Private Securities Litigation Reform Act of 1995: Certain statements
made in this press release contain certain forward-looking statements that
involve a number of risks and uncertainties. In addition to the matters
described above, the company's ability to initiate and complete the contemplated
transactions described above will depend upon a number of factors including
overall economic conditions, general stock market conditions and the continuing
results of the company, as well as the risk factors listed from time to
time in the SEC filings of Datascension Inc.
Contact:
Datascension Inc.
Jim Stock, 702-274-5400
E-mail: jim.stock@datascension.com
Robert Gleckman, 800-277-9081
E-mail: robert.gleckman@datascension.com
or
Harris Interactive
Nancy Wong, 585-214-7316
Source: Datascension
Inc. |
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