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Newsletter
October 6, 2004
Volume V, Issue 96
Home Page : www.otcjournal.com
Email Questions or Comments To: editor@otcjournal.com

To OTC Journal Members:

My staff and I have been involved in the small and microcap market for nearly 20 years. Over the course of 20 years you develop a network of acquaintances. Some good, some not so good.

In February of 2003, one of those acquaintances called me and shared an idea. This individual manages a hedge fund with over $100 million in assets. The fund specializes in small and microcap investments.

He suggested I look at Cam Commerce Solutions (NASDAQ: CADA). The value was compelling, so I published on the stock February 3, 2003 at $4.30.

Those of you who acted on the idea should remember it with great fondness. The stock hit the $20 price target 16 months later, at which point I suggested liquidating some or all of your position.

Today's idea comes from the same source. Today's idea is for you PE guys who love an undervalued, under followed situation with great growth and strong earnings per share. Based on estimated earnings for CY 2004, the stock is currently trading at a PE of 3.8 with an annual growth rate of 64%.

All microcap stocks are risky. There are various levels of risk. In my view, thanks to an annual revenue run rate of over $50 million and earnings per share of $.09 through the first half of '04, this is one of the least risky microcap situations you are likely to find for $.70. For those readers who have not been interested in earlier high risk ideas, this one's for you.

For your consideration:
 

October Profile: BrandPartners (OTC BB: BPTR)

BrandPartners is in the bank service industry. They are one of three major players in a market estimated to be about $2 billion annually.

There are 106,000 bank branches in the US. US Banks are now building about 1,000 new branches annually. 92% of all customers go into their branch at least once a month. Products and services offered through the local branch have become the strongest source of profits in the banking industry over the last several years.

Just like a hotel, bank branches need a makeover once every three to five years. Mergers and acquisitions also fuel the need to redesign and rebrand the interior of bank branches. Changing product offerings require specialized point-of-purchase design.

BrandPartners provides the service of redesigning and rebranding bank branches. Their expertise includes creative point-of-sale design, fixture design, traffic flow analysis, and promotional and advertising materials within branches. Up to your right is the interior of a Flagstar Branch, designed and built by BrandPartners.

In addition to organic growth, mergers in the banking industry are fueling BrandPartners' growth. There have been 69 major mergers since 1994 with an estimated transaction value of $670 billion. By the end of May this year, there had already been the second most bank mergers in history in one calendar year.

Their customer base includes nearly every major name you can think of including Bank of America, M&T, Wells Fargo, Sun Trust, Regents Bank, and City Financial (subsidiary of Citigroup). BrandPartners was awarded a substantial contract as a result of the highly publicized merger between Bank Of America and Fleet earlier this year.

To your left is a stand alone marketing display BrandPartners developed for Wells Fargo. This is a point-of-purchase display BPTR designed for a specific Wells Fargo product.

They are also expanding beyond their core competency in the banking industry into other financial services. For example, on your right is a picture of a branch of TD Waterhouse located in lower Manhattan. Customers can come in off the streets and use the trading stations which were designed and built by BrandPartners.

BPTR is making substantial profits and has grown at a rate of 64% through the first half of 2004 as compared to the first half of 2003. The company feels it can continue to maintain its growth rate by expanding to both the banking community overseas and other financial service businesses which might include brokerage firms and check cashing stores.
 

A Brief History

There is a reason BPTR does not trade at a reasonable valuation relative to its accomplishments and earnings. Few investors know about it. The company fell off the radar screen and was on the verge of bankruptcy at this time one year ago.

The company was formerly on the NASDAQ, and had traded over $7 per share in 2000 and 2001. In the go-go days of the late 90's, BrandPartners was over overvalued, over ambitious, under financed, and mismanaged.

Until this year, BrandPartners was overburdened with debt. They acquired Willey Brothers in January of 2001. Established in 1983, Willey Brothers was a leader in the retail financial services design business. They grossly over paid for Willey Brothers and financed the purchase with debt. In addition, they ran a high overhead operation with upscale office space in Manhattan. The company had $12.7 million in long term debt at the end of 2003.

Under revamped management BPTR went to its creditors and suggested it would be closing its doors without debt relief. They shut down their high price New York operations and moved to corporate friendly New Hampshire. They did a small financing, and used the money to convince creditors to accept reduction of principal in return for immediate payment.

Net result: BPTR booked a one time gain of $8.4 million for forgiveness of debt in Q1'04. It makes the company look as if they earned $.40 per share in the Q1. 

In reality, once the oppressive burden of the debt was relieved, the company generated a real profit of $1.7 million in the quarter, which equates to about $.06 per share in earnings.
 

Financial Performance

The table below lays out BPTR's financial performance through the first half of 2004 as compared to the first half of 2003. As you can see, the company has earned $.09 per share from operations through June. Assuming business remains about the same through the remainder of the year the company will deliver $.18 per share in earnings. Therefore, the current PE ratio on the stock is 3.8 on 2004 earnings at $.70 per share.
 

BrandPartners Historical Performance First Half '03 and '04
 
Q1'03
Q1'04
Q2'03
Q2'04
Growth Rate
Revenues
$9.5 million
$15.6 million
$6.88 million
$11.3 million
64%
Profits (Losses)
($1.8 million)
$1.9 million
($2.1 million)
$1 million
 
Earnings Per Share Excluding One Time Gain
($.10)
$.06
($.12)
$.03
$.09 EPS For First Half of '04

There are currently 31.5 million shares issued and outstanding, equating to a market capitalization of $22 million on an annual revenue run rate of over $50 million. By any measurement this stock is absurdly undervalued.
 

Conclusion

I am quite certain BrandPartners will continue at its current pace of growth for the foreseeable future. The company has announced five new contracts since the 1st of September. Last week's alone was over $5 million. 

They achieved $27 million through the first six months of 2004. Adding up announced contracts places them at about $36 million in booked business ytd. Therefore, I expect the remainder of the year to be just as strong as the 1st half.

This stock simply needs a catalyst to get it going. Fund managers are starting to take notice. Gruber McBaine Capital, a Bay Area fund, filed an ownership statement with the SEC recently. The fund disclosed it had accumulated 1.97 million shares in the open market.

If the market continues improving through the end of the year as it normally does, hedge fund managers will be chasing performance and looking for undervalued situations.

The chart shows a stock that has been grinding in a range since May. Right now, the stock is challenging the high end of its range, and a breakout could be in the cards. Last April the stock broke out and ran to the $1.20 level. It happened about one month in front of quarterly earnings, which is where we are today.

The underlying fundamentals are too strong for this stock to stay at these levels much longer. Even at a mere 10 times 2004 earnings, the stock would be trading at $2 (185% above today's levels). Companies in growth industries with strong profits and 64% growth rates generally trade at a minimum of 20 times current earnings.

The balance sheet is also strong. The forgiveness of $8.4 million in debt earlier this year took care of balance sheet concerns. At the end of June, the company boasted $13.25 million in shareholders equity, which equates to $.40 per share.

In February of 2003 I argued you could buy $20 million in annual sales and $1.5 million in profits for next to nothing. CADA had nearly $3.75 in cash and no debt when the stock was trading at $4.70. CADA was thinly traded at the time, and no one knew about it. The stock hit the target price of $20 in May, and still trades in the $17 range today. Net Return over 15 months: 325%.

Today I am arguing you can buy earnings in BPTR for about twenty five cents on the dollar at $.70 per share. This stock could and should be trading at 20 times 2004 EPS, which would put the stock at about $3.80.

If we can get halfway to a reasonable valuation, BPTR would trade in the $1.50 to $2 range. I am looking for the stock to trade to this level within the next six months, and possibly much sooner.



In the interest of full disclosure we inform you that MarketByte LLC, the owner and publisher of the OTC Journal, has purchased 100,000 shares of BPTR at a cost of $.60 per share. We can buy or sell shares at any time without notice. This should be viewed as a potential conflict of interest.

Send your comments on BrandPartners to editor@otcjournal.com. I'll be very interested in any negatives you perceive on this idea. Positive comments are also welcome of course.



 
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The OTCjournal.com Newsletter is an independent electronic publication committed to providing our readers with factual information on selected  publicly traded companies. All companies are chosen on the basis of certain financial analysis and other pertinent criteria with a view toward  maximizing the upside potential for investors while minimizing the downside risk, whenever possible.  Moreover, as detailed below, this publication accepts compensation from certain of the companies which it features.  Likewise, this newsletter is owned by MarketByte, LLC.  To the degrees enumerated herein,  this newsletter should not be regarded as an independent publication.

Go Here to view our compensation on every company we have ever covered, or visit the following web address:  http://www.otcjournal.com/disclaimer.html for our full profiles and http://www.otcjournal.com/trading-alerts/disclaimer.html for Trading Alerts. MarketByte LLC, the owner and publisher of the OTC Journal, has purchased 100,000 shares of BPTR at a cost of $.60 per share.

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