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Newsletter
September 30, 2004
Volume V, Issue 93
Home Page : www.otcjournal.com
Email Questions or Comments To: editor@otcjournal.com

To OTC Journal Members:

Both today's and the weekend edition will be devoted to exploring two of the OTC Journal's current problem children. I want to share some thoughts on both of these issues, so as to clear the decks for next week. There will be a couple of major positive developments from covered companies next week, and I am hoping each event puts some life into both stocks. 

Here are some thoughts on the first problem child; American Water Star.
 

American Water Star (AMEX: AMW): Buy, Sell, or Hold?

My last publication on American Water Star hit your inbox on September 15th. It was a review of Chairman Roger Mohlman's August conference call, and some thoughts on how September quarterly results could affect the stock price in the short term once they are disclosed. Mr. Mohlman was extremely upbeat on the future of the company, and particularly proud of the recent plant acquisitions which are now all online. The company has an infrastructure in place which could take them up 100 fold in revenues- the big question is "are they delivering the revenues?"

Since early September shares of AMW have been grinding down the chart nearly everyday at an alarming rate. Naturally, as I know many of you own this stock, my inbox is full of inquiries from concerned shareholders. There are several possibilities to explore, but ultimately it is your capital, so you must make the decision on what to do- Buy, Sell, or Hold.

As stated in past editions, I believe at $1 the market is giving the company the benefit of the doubt that they are, or can in the reasonably near future, achieve $20 million as an annual revenue run rate. In the June quarter, which was the beginning of the sales to Wal-Mart, the company achieved $1.8 million. On the surface this may seem anemic, but as compared to the $440,000 the company delivered in March, $5 million per quarter is not a huge leap of faith. After all, the increase equates to a 1236% annual growth rate.

If you subscribe to my theory that $20 million in annual revenues gives us about the $1 level, anything the market believes above $20 million equates to your upside. Anything the market believes below $20 million equates to your downside.

I believe the market is expressing its concern that the company might not be delivering the revenues it needs to support its valuation. There are a lot of fund managers in this stock with relatively short term outlooks. I personally have no indication from either the company or any other source that the September quarter might not be robust. In the August conference call with investors, Chairman Roger Mohlman gave no information concerning revenue levels for Q3. However, the behavior of the stock is telling me the market does not believe the September quarter will be adequate to sustain current trading levels.

This chart of AMW is ugly. Stocks drop because there is more supply than demand. One needs to explore the reason there is more supply than demand. If you can find a short term technical problem which does not relate to the fundamentals, you could have a buying opportunity. If the imbalance of supply is related the market's perception the company is overvalued relative to revised expectations, lower levels could be in the cards until the stock drops so low bargain hunters step in to buy.

Clearly, the stock has momentum to the downside. It finally bounced a little today. As you can see from the chart, the stock dropped to current levels once in August, and promptly bounced quickly. The chart could be telling us there is support at $.60, and the bullish "double bottom" has been put in. 

My guess technically is as follows: A break below the double bottom level of $.60 would lead to even lower levels. A break above the downtrend line, which now sits at about $.80, would suggest higher levels are imminent. If the stock chooses to grind in between for the time being, that is fine.

Good news could put the stock back on track. Preliminary September numbers reassuring the market that sales are growing could provide the catalyst. Recently, AMW has announced their beverages are being sold in the school system in Clark County, Nevada. Ten more school systems like this could make the whole company. Today they announced three new distribution agreements. The company is working diligently on potential copacking and private labeling relationships. 

I have always thought this idea was very Peter Lynchian. The greatest mutual fund manager of all time like to buy stocks in companies with products he could experience first hand. When I first looked at AMW, I loved the product, and they were getting orders from Wal-Mart Superstores nationwide. Those are arguments on the plus side. On the minus side, I go into my local Vons once a week to look for Hawaiian Tropic, and it has not shown up on the shelves. I would like to see a consistent inventory of beverage, in the same place on the shelves every week to be convinced sales are ramping up. Peter Lynch would want to see the product on the shelves. Peter Lynch also said he made the most money by sticking with something he liked for three to five years.

They say timing is everything. My timing on AMW has been horrendous. The stock traded to its highest level on the highest volume the day after we published our first edition, and it has been downhill ever since. 

So; buy, sell, or hold: The choice is yours. I have no idea where we go from here. The stock is behaving as if September quarter numbers will be below par. At this rate, by the time we get the numbers, any bad news will have already been priced into the stock. However, any one of a number of events on the horizon could put us back on track. A good strategy might be to simply set a stop loss for yourself. Decide your own personal risk tolerance at this point, and if it drops to that level just sell it with discipline. You are going to have losses in microcap stocks. Learn to accept them.

On the other hand, if you really like the company and can be long term, just hang in there and wait for events to develop. After all, they have massive bottling capacity for a small company and someone could want to use it tomorrow.



 
D i s c l a i m e r
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