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ActionView International
(OTC BB: AVWI)- Announces New Pilot Program |
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ActionView International was
back in the news for the first time in a month this morning with the announcement
of a new pilot project. The company has installed one of its high impact
point-of-purchase signs at a Sunoco Station in Vaugn, Ontario. The
sign is designed to drive traffic into the convenience store at the station.
As it turns out, Sunoco has
300 locations in Ontario and 600 in the US with convenience stores on their
property. This represents a fairly large market opportunity. Sunoco
now joins The Dubai World Trade Center, Woolworth's of Australia (500 locations),
Shoppers Drug Mart (825 locations), Cineplex Odeon (135 locations), Canadian
Tire (636 locations), Vons Supermarkets (325 stores in California), and
Home Depot (1000 plus stores) as companies who are in various stages of
testing the ActionView product for larger deployments.
Recent pilot studies in Australia
indicate the sings can generate 10 to 50 fold increases in sales of individual
items when strategically placed in in a retail environment. For example,
a recent study was completed at Woolworths', Australia's leading grocery
store chain.
Two different products were tested.
The results were as follows:
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When a Cadbury's Nut Chocolate Bar was
advertised, sales increased 50 times over normal levels.
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When Gillette Razor Blades were advertised,
sales increased over 10 times.
The company has a stated goal of 1200
signs installed worldwide by September of next year, each generating recurring
advertising revenues. The number of high profile chain stores with successful
pilot projects underway make this goal seem achievable, and bodes well
for a much higher stock price in the future.
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The
Technical Picture |
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The current ActionView chart
offers a perfect opportunity for an explanation of the simple technical
indicators I like to use. I keep it simple because microcap stocks don't
lend themselves to traditional technical analysis. I know some of you want
more techno babble, but I prefer simplicity.
The blue line is the " uptrend line".
As you can see, the stock maintained a nice solid uptrend from July to
early November before the inevitable correction came.
Once an uptrend line is broken convincingly,
you look for areas of support. I like to see a stock make a 50% retracement
and bounce from there. The upper red line in the middle band of three lines
is a 33% retracement, the middle line is a 50% retracement, and the bottom
line is a 66% retracement.
When you see a stock bounce convincingly
off a 50% retracement, it's a fairly good indication a new uptrend will
resume. Most of the time it ends up being a fairly low risk entry point
in an otherwise high risk stock.
As you can see in the AVWI
chart, the correction took the stock down to a nearly perfect 50% retracement.
It then turned up fairly convincingly. It would be fair to assume a new
uptrend may be forming.
Like most microcaps, the price of
this stock will end up being primarily "news" driven. An announcement of
a multi store commitment from one of these large chains the company is
working with will undoubtedly send the stock tearing up the charts. It's
former all time high was reached shortly after they announced a multi sign
deployment in the Dubai World Trade Center. An extended newsless
period could send the stock to lower levels.
However, based on the results from
the pilot projects, it would seem a major event is inevitable.
At the bottom of this edition you
will find the full news release.
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VirTra
Systems (OTC BB: VTSI) In the News This Morning |
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I like to cover every one of the
VirTra
Systems news releases as I know many of our members are now shareholders
of the company. This company has tremendous momentum, and there are some
huge potential pieces of business on the horizon.
Chairman Kelly Jones has agreed to
an audio interview which we will provide sometime in early December. Stay
tuned.
This morning, just after the market
opened, VirTra Systems announced it has formed a partnership with
The
Police Policy Studies Council, who's mission is to conduct and disseminate
applied research in police shooting encounters.
With the momentum VirTra is
enjoying right now, it is almost mind boggling to consider where this company
might be for those who have the vision to look two years out. Click
here to read the entire text of the news release.
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From
the "Heard on the Back Street" Column |
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I read tons of stuff on the market
every morning, and I couldn't help but be amused by a news item on an otherwise
dismal day where the headlines are dominated by terrorist activities.
Many argue that there hasn't been
a sensible major corporate merger in years. Most feel the bonehead mergers
coming out of Wall Street are structured for the sole purpose of generating
massive investment banking fees. AOL buying Time Warner (Ted Turner
is retching) and Hewlett Packard buying Compaq (against the wishes
of the Hewlett family) come to mind.
I disagree. There is one merger in
the last five years that makes perfect sense. A merger where one and one
clearly equals three.
J.M. Smucker (NYSE: SJM) acquired
Jiff
Peanut Butter several years ago, thereby finally creating a perfect
corporate merger: the marriage of peanut butter and jelly
into one company. As a parent of a four year old, consider me a fan.
Today, SJM beat earnings estimates
by a penny on 20% year to year growth, and raised estimates on a go forward
basis.
Finally, a merger Wall Street that
makes sense.
Here is the complete
text of today's news from ActionView for your review:
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ActionView International,
Inc. Is Pleased to Announce a New Point-of-Purchase Program and New Product
R &D Advancements
Internet Wire via COMTEX
Nov 19, 2003 4:05:59
PM
POINT ROBERTS, WA, Nov.
19, 2003 (MARKET WIRE via COMTEX) --
ActionView International,
Inc. Launches Point-of-Purchase Program With Sunoco
ActionView International,
Inc. ('ActionView') (OTC BB: AVWI) has installed its first motion billboard
at the Sunoco service station located in Vaughn, Ontario. This pilot program
will feature advertisements for products and services available in the
convenience store/restaurant associated with the service station and is
expected to lead the way in getting 'pay-at-the-pump' customers back into
the convenience stores. Sunoco has over 300 locations in Ontario and 4,300
in the USA, of which 600 have convenience stores. The 'pay-at-the-pump'programs,
available at most retail fuel centers around the world, have been so effective,
that the marketing departments responsible for driving retail revenues
are looking for new ways of driving the sales of other product offerings.
ActionView is responding to this need.
ActionView International,
Inc. Releases Two New Products After R&D Is Completed
First, the launch of
its largest sign to date. The new motion billboard measures approximately
6 feet wide by 9 feet tall. This model has undergone development over the
past 6 months and the first installation will be completed in November
2003. Over the next 2 months, final beta testing will be completed in Vancouver
and the company anticipates shipping the new product beginning January
2004.
The new motion billboard
is a top-line product and offers advertisers unparalleled levels of high
quality colour resolution and impact at an economical price (less than
US$12,000). The size of the backlit prints will be over 40 square feet
and the new sign can display up to 6 interchangeable posters...a world's
first. The sign is fully programmable to optimize a wide variety of advertisers'needs.
As stated by Rick Mari,
C.E.O., 'A product of this size, complete with ultra high quality multiple
images and motion all at a low price, delivers vastly increased value to
our target audience...retailers and suppliers that want to be noticed.'
Second, the company has
just completed new software that allows users of ActionView signs to program
their signs using a hand-held PDA that is Windows Pocket PC compatible.
The programming of the signs was previously done using ActionView software
on a laptop computer. With the new hand-held PDA software, a user can program
the sign to perform a wide variety of functions as well as store and retrieve
advertiser data. The new software will eliminate the need for service personnel
to carry laptops to the job sites and also increases functionality.
'ActionView already has
the smartest billboards on the market and now with the new software they
are easier than ever to use and service. We have clearly set a new standard
for sign functionality with unparalleled benefits to our advertisers with
the release of our PDA software,'said Rick Mari.
On behalf of the Board
of Directors of ActionView International, Inc.
Christopher Stringer,
President
An investment profile
on ActionView may be found at www.actionviewinternational.com.
Contact: Investor Relations
1-888-889-0888
SOURCE: ActionView International,
Inc.
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Charts Provided Courtesy
Of TradePortal.com |
