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Newsletter
March 9, 2004
Volume V, Issue 22
Email : info@otcjournal.com
URL : http://www.otcjournal.com

To OTC Journal Members:

Don't forget to check out our new feature: Daily Market Commentary can be found every day just prior to the market's opening at www.otcjournal.com.
 

2nd Monthly MicroCap Forum- Tomorrow at 12:00 PM Eastern

The second monthly microcap forum, cosponsored by Trilogy Capital and the OTC Journal, will be broadcast at 12:00 Eastern Time tomorrow. We have made several improvements in the presentation- it will be shorter and more succinct. More importantly, we have eliminated the lengthy registration page. With the proper URL, no registration is required.

This month's microcap forum will feature three companies included in the OTC Journal's current offerings: VirTra Systems (OTC BB: VTSI), NuTech Digital (OTC BB: NTDL), and NeWave (OTC BB: NWAV). If you have an interest in any of these companies, your participation is strongly recommended.

To go directly to tomorrow's presentation, either Click Here at or after 12:00 PM Eastern Time (9:00 AM PST) tomorrow, or go to the following URL during that time frame:
http://www.vcall.com/console/consoleFrameset.asp?ID=86190&brand=VCall&urlID=85822


The presentation is archived, so you can view it at your leisure. You don't have to be online at 12:00 tomorrow.
 

ActionView (OTC BB: AVWI) Back In Action? 

Unlike three of the OTC Journal's current ideas which have made multi year highs over the last week (HYPD, NWIS, NWAV), ActionView must be categorized as one of the losers in a slate of offerings that has otherwise performed well in recent days.

ActionView designs and manufacturers the high impact point-of-purchase signs you see displayed. The signs run up to 6 feet in height, and have unique technology which allows up to 12 different advertisement images to scroll over the length of the sign.

In early pilot programs in an Australian Department store chain, the signs produced dramatic point-of-purchase results, and investors were excited about the concept.

ActionView's business model is designed to maximize shareholder value. The company does not sell the signs. Instead, they partner with the owner of the location and charge advertising fees to vendors who wish to stimulate sales of products at the location, thereby creating an ongoing revenue stream from each sign.

The poor performance of this stock is no doubt related to the company falling short on its promises. On their web site ActionView has formally stated their goal to was have 1200 sign installations world wide by September of this year. Based on announced installations, the market is betting the company is falling far short of this forecast.

When I last reported on ActionView, the company announced it had entered into a joint venture agreement with a Hong Kong based entity to begin sign installations in both Hong Kong and China. I expected the market to respond favorably to this news. Instead, the news seemed to generate an abundance of sellers who ambushed the stock. AVWI got clobbered over the ensuing days. The stock was about $.95 when I last published, and it currently trading in the $.65 range.

Since then the stock has been grinding between $.60 and $.75. Technicians in the audience might describe the longer term chart as the dreaded "head and shoulders" formation, which is very bearish as the stock descends down the right shoulder.

The longer term chart also shows us the stock has completed a 50% retracement of the gains it made throughout the course of 2003, suggesting it could be ready to begin a new uptrend.

I am cautiously optimistic that AVWI could start to rebound as a result of today's post close news release. The company announced it has completed the installation of three signs at a Home Depot (NYSE: HD) location. 

According to the press release, Home Depot has 1500 stores in North America, and is the acknowledged leader in the retail home improvement market. Having been in a number of Home Depot stores, I can confirm that each of the 1500 stores could easily support three signs. Making a huge leap of faith and looking a long ways down the road, this pilot project represents a potential opportunity for the placement of 4500 signs with Home Depot as the company's partner.

Over the past two months shares of AVWI have been taken out to the proverbial woodshed and beaten. A pilot project with Home Depot could be just what the doctor ordered to get this stock heading back north. An oversold bounce into the $.75 range would be my best guess, with a eye towards re-evaluating if and when that level is achieved. The sellers could be all washed out, and the stock just might trade up quite easily.

Here is the complete text of the news release for your review:
 

Press Release Source: ActionView International, Inc. 

ActionView International, Inc. Completes Initial Installation into Home Depot

Tuesday March 9, 4:01 pm ET

POINT ROBERTS, Wash.--(BUSINESS WIRE)--March 9, 2004--ActionView International, Inc. ("ActionView") (OTCBB: AVWI - News), has just completed installation of the ActionView motion billboards system into a branch of the world's largest Home Improvement chain, Home Depot. The installations are comprised of three ActionView 4'x6' backlit scrolling billboards in the Company's test store. The Retailer has approximately 1,500 stores located throughout North America and is the acknowledged world leader in home improvement marketing. 
Initially, the Company will place 30 backlit life-sized advertisements within the 3 signs located in various parts of the store utilizing the ActionView technology. Home Depot's Visual Merchandising division will manage the point-of-purchase messaging to maximize its effectiveness for the store. 

The placement of ActionView scrolling signs in this environment is focused on providing "at-home-services" with the highest quality exposure opportunity and increasing revenue streams. 

Capable of displaying 12 separate life-size, backlit messages in a single sign, ActionView's billboards are installed internationally in retail stores. These installations have returned significant increase in advertiser sales at the point-of-purchase. 

ActionView CEO, Rick Mari states, "We are extremely pleased for the opportunity to work with Home Depot on this very important project." Similar tests with other retailers have provided conclusive evidence that product sales have substantially increased in each retail store displaying advertisements using the ActionView scrolling sign system. 

About ActionView International, Inc. 

ActionView International, Inc. is the owner, marketer and franchiser of sophisticated and computerized backlit scrolling billboard sign technologies for local and international public venues. Through its 12-poster scrolling backlit sign system and revenue sharing program, ActionView is positioned to make a serious impact on the multi-billion dollar point-of-purchase global outdoor advertising industry. ActionView's 2004 business development plans include the installation of thousands of signs in multi-national retailers stores around the globe resulting in millions of dollars of advertising revenues. 

Forward-Looking Statements 

This release contains 'forward-looking statements' within the meaning of Section 27A of the Securities Act of 1933 and Section 21B of the Securities Exchange Act of 1934. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, goals, assumptions or future events or performance are not statements of historical fact and may be 'forward looking-statements.' Forward-looking statements are based on expectations, estimates and projections at the time the statements are made that involve a number of risks and uncertainties which could cause actual results or events to differ materially from those presently anticipated. Forward-looking statements in this action may be identified through the use of words such as 'expects', 'will,' 'anticipates,' 'estimates,' 'believes,' or statements indicating certain actions 'may,' 'could,' or 'might' occur. 

On behalf of the Board of Directors of ActionView International, Inc. 

Christopher Stringer, President 

--------------------------------------------------------------------------------
Contact: 
     ActionView International, Inc.
     Investor Relations, 888-889-0888
     Website: www.actionviewinternational.com

--------------------------------------------------------------------------------
Source: ActionView International, Inc.



 


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The OTCjournal.com Newsletter is an independent electronic publication committed to providing our readers with factual information on selected  publicly traded companies. All companies are chosen on the basis of certain financial analysis and other pertinent criteria with a view toward  maximizing the upside potential for investors while minimizing the downside risk, whenever possible.  Moreover, as detailed below, this publication accepts compensation from certain of the companies which it features.  Likewise, this newsletter is owned by MarketByte, LLC.  To the degrees enumerated herein,  this newsletter should not be regarded as an independent publication.

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